A hundred years ago
At the beginning of the 20th century, Nadia Payo became one of the first women with a medical degree. In order to continue her studies, she had to leave her native Odessa (in 1907 in the Russian Empire, women could receive higher education only at the St. Petersburg Polytechnic Institute; in educational institutions of other cities, this opportunity appeared only in 1920). During her medical practice, Payo observed and drew conclusions. This pushed her to the most important step in life. Nadya decided that the development of the beauty industry, then only emerging in the sense we were accustomed to, is one of the tools of emancipation. Guided by this idea, Nadia Payo founded her brand in 1920.
Nadia Payo in 1927 © Bonney, Therese. 1925. Therese Bonney photographs, 1925-1937
New approach
As a good doctor, Nadia Payo wanted not only to "eliminate symptoms", but to work on the causes and prevention of cosmetic problems. For this, it was not enough to create formulas for caring agents. Nadya was going to change traditional ideas about beauty towards a holistic approach: the beauty of the skin is inextricably linked with the health of the body and the state of mind. Dr. Payo proposed a skin care system - a combination of skin care products, special application gestures and facial exercises. This practice, unique for 1920, brought Nadia fame, quickly became popular and has remained so for 100 years. Face fitness and face yoga, if you look, come from that time.
Nadia Payot teaches Payot signature massage, 1950s © hans van den busken
Old friends
Surprisingly, the first formulas, compiled and mixed by Nadya with his own hand from natural pharmaceutical ingredients - minerals and herbal ingredients - are still being produced and successfully sold all over the world. This is the soothing and anti-irritation Crème # 2 thick cream, Nutricia nourishing cream and the legendary Pate Grise anti-acne paste. The latter was chosen by the headquarters to celebrate the 100th anniversary of Payot: the paste is released in a limited edition collector's bottle.
1 of 2 © press service © press service
The long life and success of these bestsellers in the company is explained by the effect of word of mouth - when a tool works well, it is sincerely recommended. And recommendations have always been and remain a sales engine.
Funds from one of the first Payot collections © press service
New victories
Payot's own laboratory in Paris develops cosmetics, taking into account the rapid changes in our lifestyles and needs. Interesting examples are the Blue Techni Liss line for protecting skin from the effects of blue light (even now, reading an article on the screen, you are exposed to it) and the line for sensitive, reactive skin Crème No. 2 (named after the same cream), the formula of which based on epigenome research. Any Payot products are still recommended to be applied with special gestures and combined with Gym Beaute Payot facial gymnastics. This is an adapted version of Nadia Payo's gymnastics, which takes into account the time pressure of a modern woman and, if performed regularly, provides the result in five minutes a day. You can watch gymnastics lessons on the brand's Instagram account and on YouTube.
Blue Techni Liss line to protect the skin from the effects of exposure to blue light, Payot © press service
Big plans
The brand approached its centenary with excellent results: more than 8000 points of sale on five continents, in 70 countries of the world. New horizons lie ahead, says Marie-Laure Simonin-Brown, President of Payot: “Trends such as naturalness and sustainability are taking over the beauty industry. They push us to look at things from a different angle, to change our habits. Payot is redefining product design with less is more. " Payot is reducing the INCI (International Cosmetic Ingredient) list, increasing the content of ingredients of natural origin. The brand has abandoned booklets with instructions for the products, and uses raw materials from responsible forestry for the production of packaging. Starting in 2021,packaging for new products will be made from recycled or recyclable materials, and from 2025 the entire range will be produced in such packaging.
Since PAYOT is a company founded, operated and represented primarily by women, it adheres to the principles of Nadia Payo, who actively fought for women's rights. The company understands women very well, their concerns and problems and respects the social status of each colleague, whether she is a mother, wife, girlfriend or daughter.
Every five minutes, a jar of Pate Grise paste is bought in the world. And so for 70 years © press service
Best Sellers Payot
The impressive sales of these funds cannot be coincidental. That is why they can be considered a proven gift option.
Day Cream My Payot Jour
Vitamin cream for reanimation of beautiful skin color and radiance. Moisturizes, tones, protects against oxidative stress. The key ingredients are goji berry and acai berry extracts.
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LOTION TONIQUE RÉVEIL face toner
A refreshing and revitalizing toner completes the skin cleansing and make-up removal procedure, as well as tones, improves micro-relief and restores radiance to the skin. The formula is based on raspberry and pineapple extracts.
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Moisturizing milk Lait Hydratant 24H
A moisturizing body lotion with a delicate creamy texture and a concentrated formula. The complex of herbal ingredients maintains the required level of hydration, preventing the loss of skin elasticity.
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