Today water occupies one of the main places among the modern problems of mankind and becomes too valuable a resource. Given this state of affairs, the innovative development of highly concentrated cosmetics deserves special respect.
In the future, this trend will not only help to at least partially solve the problem of overconsumption of water, but also have a positive effect on the condition of our skin. The main plus of the dry, waterless consistency is the content of a minimum of preservatives. Water, on the other hand, requires the use of some kind of preservative system simply because moisture promotes the growth and reproduction of bacteria. Concentrated and eco-friendly products with minimal water use will save you money as you need to apply less product at a time. By the way, this factor automatically makes the packaging less automatic - therefore, it will be easier to take "waterless" cosmetics with you on board the plane and on a trip. Isn't this wonderful news for frequent flyers who do not want to change their habits while flying?
- Dry sheet mask Charlotte, Tilbury
- Shaving powder SoftSheen, Carson
- Matches & Spirulina Facial Cleansing Powder, ODACITE
© press service
Leadership in the segment of "waterless" products currently belongs to South Korea. But even giants like L'Oreal have pledged to cut water consumption by 60 percent in every unit of their product by 2020.
The trend applies not only to care products, but also to makeup products. For example, the packaging of American cosmetics Pinch of Color even contains the word "waterless". At the same time, lipsticks, glosses and lip balms are no different from the usual textures. Instead of water, natural moisturizing oils are added to the composition of the products, and fruit oils are responsible for the brightness of the pigment.
© instagram.com/pinchofcolourofficial
What's more, a portion of Pinch of Color's proceeds go to charities working on the global drinking water crisis.>