Hair Care Products: 10 New Products And Bestsellers Of 2020

L'Oreal Professionnel

Long hair is beauty and a problem in one bottle. As a rule, such hair is difficult to comb, it quickly loses shine and thickness, especially at the ends. To solve these problems, the Serie Expert Pro Longer range of products was developed, using which you do not need to choose between hair length and quality. The new line was created on the basis of the patented filler-A100 technology and enriched with two active ingredients: phyloxane and polyquaternium PQ6. The first ingredient works from root to tip to nourish damaged areas. And the second, thanks to the positive charges of PQ6 polyquaternium, creates a protective layer and strengthens the hair. As a result, the ends of the hair are thickened, and they themselves become smooth and silky along the entire length. The new line includes a concentrate for hair ends (15 and 400 ml), conditioner,mask and shampoo for hair growth (500 and 300 ml), cream for the care of the ends and for hair growth.

Serie Expert Pro Longer line, L'Oreal Professionnel © press service

Aldo coppola

The beauty centers will not only do your hair and offer care, but also select hair products developed by the brand's specialists. For example, owners of sensitive scalp who suffer from itching and unpleasant sensation of tightness will find a popular product at Aldo Coppola - myrtle shampoo from the Mediterranean Complex line. Its formula includes a natural active complex of oils, extracts of Mediterranean fruits and plants, and white sugar with moisturizing properties. For dull, damaged and colored hair, an intense shine mask lotion from the same range is suitable. Its key component is mallow extract, which softens the hair, restores its structure, giving it softness and natural shine.

1 of 2 Mediterranean Complex Myrtle Shampoo, Aldo Coppola © Press Office Mediterranean Complex Intense Shine Mask Lotion, Aldo Coppola © Press Office

Another bestseller of the brand is the Pearls of beauty capsule hair care product. Each black pearl contains a concentrated serum based on creatine, silk protein and panthenol, which strengthens the structure of the hair, accelerating growth and making it more radiant and soft. It is imperative to use protective equipment during styling and drying. For example, the styling mousse from the Infusion Elements line serves two functions at once: it helps to style hair and heals damaged areas. Penetrating deep inside, the mousse makes the hair both shiny and manageable. All due to the successful composition: plant amino acids, silk proteins, argan oil and macadamia oil.

Styling mousse from the Infusion Elements line (350 and 50 ml), Aldo Coppola

1 of 2 Pearls of beauty capsule hair care product, Aldo Coppola © Press Service Infusion Elements Styling Mousse (350 and 50 ml), Aldo Coppola © Press Service

System Professional

Coping with colored hair is also difficult: they are characterized by dryness and heterogeneity, as well as washout and discoloration. These shortcomings can be overcome by the System Professional Color Save C5B two-phase spray conditioner for color and keratin protection of colored hair, which contains the Fibrachrome complex for color protection. The formula is enriched with protein that neutralizes the effects of free radicals. Hair is easy to comb after applying the conditioner.

Color Save C5B Two-Phase Conditioner for Colored Hair, System Professional © press service

Kérastase

Weakening at the roots and brittle length are the two main causes of hair loss. This is the conclusion reached by the Kérastase experts and created Genesis, a new line of dual-action products for weakened and prone to hair loss.

5 factors that trigger hair loss

Stress. Lack of sleep, bad mood, fatigue from work - all this makes the skin more sensitive and increases the risk of microinflammation on the scalp.
Hormonal changes. They can affect the metabolic balance of cells, which, in turn, affects the processes of hair growth and change.
Nutrition. Too strict a diet or an excess of certain vitamins and biologically active substances can lead to hair loss.
Styling. Hot air can cause hair to dry out and weaken, as a result, it often breaks and falls out, and loses its thickness.
Ecology. External factors - temperature changes, polluted air, UV radiation - can disrupt the hair growth cycle.

Genesis's powerful formula is built around aminexil. L'Oreal specialists, together with other researchers, have created a special modification of this chemical, which contributes to the saturation of the scalp with useful substances, strengthens the hair follicles, thereby preventing hair loss. The composition of the product is also enriched with edelweiss cells, which moisturize hair even in the most extreme conditions, as well as ginger root for daily protection from aggressive external factors.

In addition, the weightless texture of the products has a special scent that the famous perfumer Calis Becker created especially for the line. He combined Italian bergamot, cedar and lime with basil, rose, vetiver, musk and tonka beans.

Fortifying shampoo-bath Nutri-Fortifiant for dry, weak and prone to hair loss, Genesis, Kérastase

1 of 7 Ampoules for weakened and prone to hair loss, Genesis, Kérastase © press service Reconstituant mask for weakened and prone to hair loss, Genesis, Kérastase © press service Fortifiant serum for strengthening hair prone to hair loss, Genesis, Kérastase © press service Renforçateur strengthening milk for weakened and prone to hair loss, Genesis, Kérastase © press service Défense fortifying thermo-fluid for weakened and prone to hair loss, Genesis, Kérastase © press service Hydra-Fortifiant strengthening shampoo for weakened hair, prone to hair loss Genesis, Kérastase © press service Nutri-Fortifiant shampoo-bath for dry, weakened and prone to hair loss, Genesis, Kérastase © press service

Redken

For brunettes who want to prolong the cold dyeing of dark hair after visiting the salon and prevent the appearance of an unpleasant yellow tint, the new Color Extend Brownlights tinting line has been created. It is based on a blue pigment that neutralizes the warm orange tone. Shampoo and conditioner are made using technology that allows both natural and lightened brunettes to maintain a cool shade. The brand's experts advise using Color Extend Brownlights based on color neutralization needs. After the desired shade is obtained, you can switch to products for colored hair, such as Color Extend Magnetics. A nice bonus: the shampoo smells like lime zest, water lily and vanilla, and the conditioner smells like rose, bergamot and jasmine.

1 of 2 Blue Pigment Conditioner for Neutralizing Dark Hair Color Extend Brownlights, Redken © Press Office Blue Pigment Shampoo for Neutralizing Dark Hair Color Extend Brownlights, Redken © Press Office

Phyto

A French laboratory has released a new product - Phytokeratine thermal protection spray, which restores the hair structure, protects it from damage and makes it smooth, and also makes it easier to comb and style. Its big plus is that it does not weigh down the hair at all. The composition is exclusively organic: botanical keratin, hyaluronic acid, grape extract, rice ceramides and extraction of wild tricolor violet. Experts advise first applying the spray to washed, damp hair along the entire length and to the ends of the hair. Then comb, dry and style your hair with a hair dryer. If you are using flat iron or styling tongs, dry your hair thoroughly first. The spray can also be applied to dry hair for easier styling.

Thermal spray Phytokeratine, Phyto © press service

Wella Professionals

Another new line, ColorMotion +, was created specifically for colored hair and aims to prevent color washout (up to eight weeks), achieve a healthy shine and strengthen the hair structure. The formula has incorporated all the best care developments of Wella Professionals: technology to protect against free radicals (reduces their formation by encapsulating metals); technology of hair surface resurfacing (smoothes cuticles, enhancing shine and increasing hair manageability); technology of restoring the structure of WellaPlex (the use of binders to restore the internal connection of the hair).

1 of 6 ColorMotion + Scalp Protection Lotion, Wella Professionals © Press Office Structure + Mask, ColorMotion +, Wella Professionals © Press Office ColorMotion + Moisturizing Conditioner for Colored Shine, Wella Professionals © Press Office ColorMotion + Pre-Coloring, Wella Professionals © Press -service Color protection shampoo ColorMotion +, Wella Professionals © press service Express care after staining ColorMotion +, Wella Professionals © press service

Natura Siberica

The Russian brand has released the Voluem Up line for fine long hair volume, which includes shampoo, conditioner-milk and balm. The main component of the range is organic yak milk, which is twice as fat as cow's milk. It gently envelops each strand, giving the hair extra volume without weighing it down. The formula also contains organic usnea snow extract, which works to restore firmness and elasticity, as well as PP vitamin, which energizes hair.

1 of 3 Hair Shampoo “Volume Up. 3D volume and lightness”, Natura Siberica © press service Hair conditioner“Volume Up. 3D volume and lightness”, Natura Siberica © press service Hair balm“Volume Up. 3D volume and lightness”, Natura Siberica © press service

Another novelty of the brand is the D-Tox. Super Detox scrub mask for the scalp before washing. The tool is suitable for those who suffer from oily hair at the roots and dry ends. It cleanses the scalp, eliminating sebium and dirt, restores moisture balance and prepares the skin for subsequent care. The composition pleases with herbal ingredients: thermal Kamchatka clay, polar birch betulin and sapropel.

Scrub mask for scalp before washing "D-Tox. Super Detox", Natura Siberica

NYCE

The Flash Beauty Instant Mask from the Italian brand NYCE can be called a universal remedy for any type of hair: fine, dry, bleached, curly, porous. The product contains fatty alcohol (a derivative of coconut oil), rapeseed oil, plant extracts, antiseptic and antistatic components, various amino acids and enzymes. With such a powerful formula, the mask helps restore healthy shine and damaged areas, preserve color, ease combing and soothe frizzy hair, in addition, it protects hair during styling and prevents split ends.

Vichy

One of the hits of the French brand is Decros Aminexil, a remedy to combat hair loss, thinning and thinning of hair in men. The combination of active ingredients in it is extremely successful. Here and the proven aminexil (against hair loss), and yeast extract (to stimulate growth and density), and bamboo extract (has an antioxidant effect). The product is a gentle, airy foam that is suitable even for sensitive scalp. It is easy and quick to apply, does not stick hair and gives it density, as a result, it looks thick and voluminous.