Beauty And Health Business Owners - About The Most Important Investments

Beauty And Health Business Owners - About The Most Important Investments
Beauty And Health Business Owners - About The Most Important Investments

Video: Beauty And Health Business Owners - About The Most Important Investments

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Anna Vasilets

Founder and President of the Health Atlas Medical Tourism Group

- What does investing in yourself mean for you? To your health and beauty?

- For me, health is an opportunity to live with quality: without fear, pain and restrictions. Beauty is in direct proportion to how a person feels. Without health, there will be no beauty, no business, no full-fledged family. For example, in the United States, one of the main criteria for cooperation between business partners is good health.

- How would you justify the importance of timely prevention of diseases?

- I have met dozens of cases when, due to an untimely diagnosis, a patient had to be treated for much longer and spend impressive amounts on treatment. In some cases, early diagnosis is literally a matter of life. Unfortunately, few people are aware of this fact. People think: "Why should I be tested if nothing hurts me?" It is impossible to replace diagnostics: even the now popular cleansing of the body can reduce the risk of developing certain diseases, but it cannot completely eliminate the likelihood of their occurrence.

Anna Vasilets
Anna Vasilets

Anna Vasilets © Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- What is the main feature of your work with clients?

- For me, the philosophy of work is that each client is my personal responsibility. Therefore, I constantly say: Atlas of Health has not clients, but trustees. All clinics that are offered to our clients, I inspect personally and do not delegate this work to anyone. I definitely get to know the doctors and heads of clinics. In addition, I try everything that can be tried on myself: diagnostic programs, health improvement and cosmetic procedures. Now the line of proposals of the Atlas of Health group of companies includes more than 25 countries of the world and 300 doctors, including the luminaries of world medicine. This allows each patient to choose the best, according to his financial capabilities, needs and wishes.

- How does Atlas of Health differ from its competitors?

- The concept of the Atlas of Health group of companies includes not only work with clients and clinics, but also the promotion of medical brands. This is done by a separate unit - "Health Atlas PR". In 2019, we began to offer our clients treatment in still little-known oncological clinics in Italy. And in October 2019, Atlas of Health with Italian partners organized and held an international seminar in Moscow to exchange knowledge and experience between oncologists from Italy and Russia. This landmark event has generated tremendous interest in the medical community. A very important area of ​​our activity is the global promotion of still unknown, but promising medical brands from different countries. For example, in the near future, the UAE medicine may become a strong player in the international medical tourism market in certain areas.But to compete with already popular brands, newbies need to develop and implement a marketing strategy. We are also following Russian trends. At the government level, they talk about the importance and necessity of promoting the Treatment in Russia brand. Our country is strong in areas such as cardiology, ophthalmology, gynecology, urology, dentistry, plastic surgery. We are working to make them more attractive to foreign patients.plastic surgery. We are working to make them more attractive to foreign patients.plastic surgery. We are working to make them more attractive to foreign patients.

- Based on your experience, tell us how to choose the right doctor.

- I always rely on foreign experience. The best clinics employ doctors with extensive medical experience, who have scientific monographs, patents for the methods of treatment they have developed, which have already proven their effectiveness. Atlas of Health carefully selects specialists for cooperation, there are no mediocre doctors in our database. Everyone is unique in some way, and healthy patients confirm this.

Anna Sagalaeva

Co-founder of the Rehab Family addiction treatment clinic

- How would you describe the wisest investment in yourself?

- Investing in myself for me primarily means investing in a stable physical and emotional state. From personal experience, I became convinced that without working on yourself on a physical and spiritual level, you can easily lose yourself as a person. Maintaining emotional balance is equally important. For example, a person suffers from headaches, he has checked everything, passed the diagnosis, but the headache does not go away. What's happening? And the fact that in reality a person has a number of unresolved relationships both within the family and outside it. And as soon as you work through these foci of emotional burnout, headaches, insomnia pass, energy and desire for self-education return, readiness for new successes.

- You are one of the leaders and ideological inspirers of Rehab Family. What prompted you and your family to found an addiction clinic?

- Personal experience. We met with my husband Mikhail in England after he completed a rehabilitation course. Our union was initially based on mutual support. And now we have a desire to help others based on our experience. At that time, there was no clinic in Moscow where addicted people could receive the full range of programs and treatments that we offer. Mikhail decided to leave the production job to concentrate on the project. Naturally, I supported him, since the idea of ​​the project was important for each of us. On my part, this is helping the wives and loved ones of those who suffer from addiction.

Anna Sagalaeva
Anna Sagalaeva

Anna Sagalaeva © Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- Over time, you discovered the second direction. What is its specificity?

- We decided to launch programs for mental health. These are programs for those who emotionally burn out at work or suffer from insomnia, who have broken up with a loved one or have lost him, for adolescents who face great stress, unable to withstand the emotional and informational load. By teaching everyone how to cope with overload, you can avoid the effects of alcohol and stimulant abuse. Our psychologists help to unload mentally, and fitness, yoga, massage therapists and hairdressers help you physically recover and transform.

- Give examples of programs that allow you to do this.

- These are the programs "Recovery", "Purification" and "Mental detox". Each includes extended diagnostics, based on the results of which an individual intensive complex therapy is built. Body-oriented techniques, kinesitherapy, spa therapy, relaxation sessions are necessarily present in the therapeutic block. In fact, a phased program of psychophysical detoxification and a comprehensive restoration of the body and mental status is carried out. Programs start from three days, while, as a rule, the most demanded - for 7-14 days. Today, when it is impossible to travel abroad, it's time to recover with the help of such programs. And it can be not only a vacation, but also an investment in your health and beauty.

- What makes the Rehab Family project unique?

“Having passed through our own experience and studied the methods of other clinics in the world, we have created conditions for the rehabilitation of not only the physical body, but also the spiritual one. We wanted (and I think we managed) to build a clinic where patients would feel cozy and comfortable. Even nature here promotes peace of mind. In turn, psychologists and doctors approach each patient individually, choosing the right technique and therapy to improve well-being, personal growth and mental health. And of course, the very name of our clinic - Rehab Family - already suggests that we not only create family comfort in it, but also work with families of addicted people. This is a very important factor, since it is very difficult to go to recovery without the support of relatives and loved ones.

Anna Surovikina

Head of the Swiss Center for Rejuvenation Versua Clinic

- How important is investing in your health nowadays?

- Today we are increasingly talking about the crisis in the economy, growing unemployment. During such periods, competition intensifies, the struggle for the client, the workplace. A manager when hiring, a businessman when looking for a partner, a banker when issuing a loan - everyone today not only meets by their clothes, but also pays attention to their healthy appearance. Of the two candidates, all other things being equal, today they will choose the one who looks healthier, stronger and more physically attractive. In big business, a healthy look is especially important, it is now as significant a factor as an expensive watch or a high-quality bag.

- What programs and procedures at the Versua Clinic help to acquire a healthy and attractive appearance?

- First of all, these are procedures that are an alternative to plastic surgery. For example, on a Thermage device. He is able to rejuvenate the mobile upper eyelid, remove the effect of the "dull look". The only alternative to this device is blepharoplasty. The procedure lasts an hour and a half and does not leave scars, burns or redness. Within six months, the tightening effect grows. Or Ulthera, the only one with micro-focused ultrasound technology for skin lifting. Ultrasound penetrates into different layers of the skin, stimulates the synthesis of new collagen in the dermis and promotes lifting at the level of the SMAS, the musculo-aponeurotic system. At the same time it does not damage the skin surface. In one procedure, it helps to cope with such problems as drooping eyebrows, the formation of flews, overhanging the upper eyelid, sagging double chin.

Anna Surovikina
Anna Surovikina

Anna Surovikina © Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- Do you believe in the serious effect of injection techniques?

- Regen Lab plasma therapy is practiced in our clinic. This plasma therapy differs from the rest by the high content of active platelets. Thanks to this injection technique, the skin receives a powerful impulse to renew itself. The natural process of rejuvenation is activated, blood circulation and metabolism are improved. In general, we can safely say that today's investments in competent hardware and injection techniques for rejuvenation postpone or completely cancel a visit to a plastic surgeon years later.

- What methods do you recommend to maintain overall health?

- We use detox droppers extensively, such as Laennec. This Japanese drug, saturated with amino acids and trace elements, strengthens the immune system, improves sleep, and normalizes blood pressure. We also use fortified droppers. They help to cope with fatigue, the chronic stress syndrome that plagues us all. Since I often fly, I regularly do procedures on the Biogenie microcurrent therapy device, which is excellent for relieving swelling. And before an important event, I advise everyone to use non-injection mesotherapy using the Nanopore apparatus. It superficially "drives" useful amino acids and vitamins into the skin, helping it to shine before a responsible exit.

- In which of the procedures do you recommend investing right now, before summer comes?

- While the sun is not yet active, I would advise you to pay attention to photorejuvenation. For example, on M22 and Fraxel re: store DUAL devices. These are great machines that polish the skin. Earlier, with serious peels, such as phenol, some women simply disfigured themselves. Today, the most serious face resurfacing is done by laser machines. Yes, they leave superficial lesions on the skin, but now, unlike before, rehabilitation takes only two to three days. But the procedure helps to get rid of most of the signs of skin aging: flabbiness, wrinkles and age spots. In any case, the choice of procedure is the responsibility of the doctor. And we have collected such doctors whom I can safely recommend to my partners and clients and I always hear only positive feedback and see wonderful results.

Suzanna Musaeva

Owner of the Remedy Lab aesthetic medicine clinic

- If you compare investments in health and beauty with investments in education, for example, how important are the former?

- Education is an investment in one's own intellect and spiritual development. Investing in health and beauty is taking care of our body. But each of us is a complex system, so we need to invest evenly in the body, mind, and soul. I believe that all investments should be proportional to each other and none of them is more important than the other. And for me, it's also important that if I don't look healthy doing the beauty business, no one will want to believe me.

- How did your business - the Remedy Lab clinic start?

- On the basis of this clinic, I was prompted by the desire to create a comfortable space for myself, my friends and people close to me in spirit. Where it would be possible to spend time pleasantly, combining this with the necessary manipulations to preserve and increase your own health and beauty. I really missed such a place.

Photo: Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio
Photo: Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

© Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- What makes Remedy Lab different from other similar spaces?

- I am sure that many clinics have wonderful specialists, but my doctors, my team are people who never stop in self-education. Their desire to find the best, the most modern, the most progressive makes our clinic unique. In addition, our approach to the patient is absolutely individual. We do not dwell on the basic protocols of hardware and injection procedures, we look into the essence of technologies, constantly refine and improve them for the benefit of the patient.

- You created your YouTube channel and released a series of films. What inspired you to do this?

- By profession I am a cameraman, and visualization is very close to me. I wanted to create a heroine - a collective image of a patient in our clinic, who speaks in understandable language with exactly the same people as herself. Doctors also speak absolutely in these short episodes. It gives you the opportunity to imagine the Remedy Lab universe, our patients, doctors and touch our internal engineering. We analyze some of our uncomfortable conditions, associated, for example, with problem skin, which interfere with our social life. For example, the first episode was about rosacea - now a fairly common problem. Many of my peers, who do not even know what to call these skin redness, also face rosacea. So we wanted to tell and show what it is, how much it affects everyone and personally me as well.The next topic will be acne. Especially age-related acne, because among my friends and acquaintances there were a lot of people who suddenly faced such a problem. We will talk about how to live with it, how to treat it, how not to get away from social life and how to help ourselves.

- And if we talk about procedures, how does Remedy Lab help its patients to invest in their own health and beauty?

- In general, the Remedy Lab philosophy is to work for a long-term result. We help patients contribute to themselves by investing in carefully selected treatments, by monitoring very closely how the body, how the skin reacts to the methods used. And we constantly adjust the course of treatment, if, for example, we understand that there is a more interesting, more correct, faster way to achieve a result. In fact, we offer some kind of investment program in ourselves - this is a course of treatment that we schedule for a long period. We move along it gradually, constantly checking the results.

Maria Grudina

Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort"

- Maria, investments in health have now become extremely relevant. What is meant by this concept today?

- Health is a resource, just like education, work or money. Fortunately, with a timely and proactive approach, it can be replenished. This is the foundation that underlies all other areas of life. In this context, investing in oneself is, first of all, achieving the state of the organism, which becomes the basis for the development of everything else. Health in itself is no longer an end in itself. This is a tool that allows you to solve both strategic and tactical tasks. Among the guests of the resort "First Line" there are many who strive for constant development. These are people who read a lot, study, are interested in contemporary art. Health for them is a basic value that helps keep the rest of their lives in balance.

- You are the ideologist and co-founder of the First Line resort. What prompted you to create this project?

- It has always been very important for me that Russia gets the role of a country setting trends. And foreign ideas and concepts, if they were not created by us, then at least implemented. I travel a lot, and it always surprised me that in Europe or the USA there are a huge number of health resorts, prevent-age medicine is developed. This is an approach in which people seek to manage their health before a critical moment arrives. In Russia, there was practically nothing of the kind before First Line. Although the sphere of well-being around the world is one of the key drivers of the economy, in 10-15 years it will become the fastest growing and largest industry. I underwent research in Germany, but I have always wanted to have a place in Russia, whose specialists I could entrust my health to. And this will not be our usual therapeutic approach,namely, preventive.

Maria Grudina
Maria Grudina

Maria Grudina © Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- How does First Line help its guests to invest in their own health and beauty?

- We have something to be proud of. We are the first Russian resort to effectively implement a biohacking program in practice. This is a fairly popular concept now, but in fact, such an upgrade of the body is not offered anywhere. We have combined foreign and domestic developments to create a program that will provide a complete reboot in a few days. This will include bio-data analysis, global check-up, microbiota studies and food tolerance tests. All results are analyzed and interpreted by a consultation of doctors, then they will become the basis for a personal recovery strategy. At the same time, guests undergo innovative procedures to harmonize the activity of the brain, cellular rejuvenation, and improve the functioning of the immune system. In other words, we give impetus to the development of cognitive and physical abilities,renewal of the body, launching self-healing mechanisms. The program lasts only three days, but after it the guest receives a personal strategy for a healthy lifestyle with expert and individual recommendations for nutrition, physical activity, and sleep patterns. Maria Grudina Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.The program lasts only three days, but after it the guest receives a personal strategy for a healthy lifestyle with expert and individual recommendations for nutrition, physical activity, and sleep patterns. Maria Grudina Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.The program lasts only three days, but after it the guest receives a personal strategy for a healthy lifestyle with expert and individual recommendations for nutrition, physical activity, and sleep patterns. Maria Grudina Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.but after it, the guest receives a personal strategy for a healthy lifestyle with expert and individual recommendations for nutrition, physical activity, and sleep patterns. Maria Grudina Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.but after it, the guest receives a personal strategy for a healthy lifestyle with expert and individual recommendations for nutrition, physical activity, and sleep patterns. Maria Grudina Ideologist and co-founder of the innovative prevent-age resort “First Line. Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.Health Care Resort”Another our development is the“Health Care”program. It aims to slow down the aging process. We determine the biological age of a person and conduct a course of gene expression, that is, we influence the work of genes in order to balance the work of the body and lay the prerequisites for active longevity. By the way, contrary to popular belief, this program was created for young and active people aged 35 to 50 years.this program is designed for young and active people between the ages of 35 and 50.this program is designed for young and active people between the ages of 35 and 50.

- How do you personally, Maria Grudina, invest in your own health? And as for the family: can you boast of success - did you teach them the same?

- All the research and procedures that are at the resort, I went through myself, like my husband. The changes that have happened to us, I consider an excellent example of the resort's work.

- Advise how to find the right specialist who can help you invest wisely in yourself without prescribing unnecessary treatment.

- I support a systematic approach. That is why at the resort "First Line" a group of doctors works with each guest, who, based on the results of the research, after the consultation, give a general opinion on the state of his health. This approach raises the level of competence significantly. In my opinion, it is important to find a place where a holistic view of health would be formed, and not considered the treatment of individual diseases. The concept of 4P medicine teaches us this. Such a model focuses on a proactive, personalized, participatory and predictive approach. Medicine should be focused on a specific person, there are no general principles of a healthy lifestyle.

Lara Sforza

Owner and CEO of LNC (Leading Novator in Cosmetology)

- Correct investment in yourself - what does it mean for you?

- If we talk about investing in oneself, then this is a voluminous concept for me, because a person is multifaceted. We can invest in ourselves in many ways - in ourselves as a woman, as a leader, as a spouse, as a friend or business partner. And all this requires tremendous work. It's an interesting journey and I love investing in myself.

- You are the ideologist and founder of LNC (Leading Novator in Cosmetology), an exclusive supplier of innovative cosmetology equipment and professional cosmetics from South Korea, Spain, France, Italy. How do you build your business?

- As an ideologist and founder of the company, it is very important for me that my interests and goals are supported by my employees who participate in my business and help it grow and scale. Lee Iacocca said: “The essence of any business can be summarized in three words: personnel, product and profit. If you have problems with the first item, you can forget about the other two. " Drawing on the experience of this outstanding executive, I myself have completed an in-depth recruitment course and have paid particular attention to this issue. To understand people, to choose from a multitude of candidates only productive and devoted, whose values ​​are similar to mine, is still a task! Therefore, in my company I train employees, participate with them in various conferences, increasing my and their competencies, strengthening them as professionals in their field. My staff also have their own fund,where funds from the proceeds are accumulated, which they themselves dispose of, and this is a very interesting experience. I am sure that the owner must understand all business processes, and in small steps I go according to the plan, take the best from those people who have achieved success in sales, finance, marketing and so on. I consider an ethical and honest attitude to my employees, suppliers, partners and customers to be an important factor in business. As it turns out, this is not an easy task for many.I consider an ethical and honest attitude to my employees, suppliers, partners and customers to be an important factor in business. As it turns out, this is not an easy task for many.I consider an ethical and honest attitude to my employees, suppliers, partners and customers to be an important factor in business. As it turns out, this is not an easy task for many.

Lara Sforza
Lara Sforza

Lara Sforza © Photo: Dmitry Karavaev; Style: Konstantin Koshkin; Producer: Karina Nasibulova; Makeup and hairstyles: top make-up artist Inna Moskalenko, colorist Alla Dremina / salon Aldo Coppola; specialists of the Trend Beauty Art studio

- How do you choose brands for your company's portfolio?

- The product is also important for the success and prosperity of my business, so I personally deal with the search and primary selection of brands for the company's portfolio. I visit the largest international specialized exhibitions in search of the latest technologies, communicate with potential partners, test methods on myself and always find what the client wants.

- Tell us about the technologies you are proud of.

- All our devices are special, and everyone who is our client can confirm this. The Scarlet S device has been a sales leader for many years: the managers of clinics and beauty salons are satisfied, the doctors are happy and the clients are happy. CooLifting device, the presentation of which to the market entered the Russian Book of Records. By the way, in the beauty industry, we are the only company that has such a record in our arsenal. There are also new items that are now being registered with Roszdravnadzor and are being certified. We will introduce them to the market soon.

- Is it difficult to get registration for such devices?

- Over ten years of experience, everything has changed many times, but it has not been simplified. Now this is a rather lengthy and expensive procedure, which includes a number of equipment tests, such as technical, toxicological, clinical, as well as two examinations of the supplier's documents. On the one hand, it is good that the devices and technologies imported into the market are being studied much more closely today, on the other hand, a lot really interferes with effectively doing business.

- Let's go back to investments. How do you help your clients invest in their business?

- Carefully selected technologies that have all the permits, confirmed by excellent results and reviews from leading opinion leaders, quick payback, demand and a wide range of tasks closed for the client - this is my investment in their business.>

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