Balm is an unusual format for face cleanser and makeup remover. At the first touch, it resembles a malleable wax with a pleasant aroma. After interacting with dry skin, the balm gradually loses its dense texture and turns into oil. This is due to the warmth that appears during facial massage.
Yes, it takes a little longer for the balm to cleanse, since it is necessary to distribute the product within three to five minutes. But this is more a plus than a minus. Turning routine such as facial cleansing into a massage ritual, you will immediately notice the result - radiant, nourished skin.
By the way, this effect is achieved not only due to the unusual format of the product and the features of its application. In the composition of face balms, the emphasis is mainly on oils. So, one of the most famous Eve Lom balms in the list of ingredients contains clove oil (has antiseptic properties), chamomile oil (helps with inflammation), cocoa butter (increases skin elasticity). But, of course, each brand has its own unique recipe for combining oils and moisture-retaining components.
When interacting with water, the oil balm turns into a light foam. Therefore, the product is very easy to rinse off without leaving a sticky feeling and film effect, which is often found among hydrophilic oils. At the same time, balms easily and delicately cope with waterproof products, mascara, dense concealers, nourishing the skin and deeply cleansing it.
As a skin cleanser, the balm has been on the cosmetic market for several years. However, in Russia, it began to gain popularity not only among beauticians, but also among ordinary buyers, only after the release of such a version of the product from the well-known Clinique brand - Take The Day Off ™ Cleansing Balm. Effective cleansing balms are also available from the famous Sunday Riley brand and the French eco-label Cosmetics 27.
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