This is not just an online store that has been open for four years, but a large-scale virtual space where, in addition to brand new products, launches and limited collections, various convenient services operate, for example, online try-on of makeup bestsellers and online consultations. In a chat with brand experts (from 9:00 to 21:00 Moscow time), you can find out about new products, ask questions about the individual features of makeup, and after consultation, get a promotional code for a gift.
Among the latest pleasant surprises from the Armani beauty space: free and contactless delivery using the Deliveryfree promo code, three miniatures of best-selling makeup and five samples of new fragrances as a gift, as well as a miniature of makeup as a gift when paying online.
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In addition, the brand has prepared a special gift for the readers of RBC Style: the promotional code RBCSTYLE, thanks to which the customer will receive with the order a miniature of Rouge D'Armani Matte lipstick (shade 102), Power Fabric concealer (shade 3) and Si Passione body lotion (75 ml).
The promo code is valid as long as the gifts are in stock. If a customer enters RBCSTYLE, he / she receives five fragrance samples, a gift from RBC Style, and one more present when paying for the order online with a card on the website.
In the Russian online boutique of the French brand, everything works as usual. From the pleasant bonuses: free contactless delivery is available, and all registered users receive a 25% discount on purchase. Visitors to the online boutique, if they wish, can take advantage of consultations with the brand's experts and makeup artists in the chat, and after the consultation and when making a purchase, the client will receive a compliment - one of the brand's iconic products in a mini-format. You can find out about the time of consultations, as well as live broadcasts of the national make-up artist of the brand in Russia Kirill Shabalin on the Instagram page, by subscribing to the newsletter on the website yslbeauty.com.ru.
The brand's online store often features exclusive products that can only be purchased there. For example, several types of lipsticks: the Love Shades collection, dedicated to Valentine's Day and adorned with charming hearts, the iconic Rouge Pur Couture, which became famous for its long-lasting matte finish (it does not dry the delicate skin of the lips and lasts up to 24 hours), as well as moisturizing lipstick with antioxidant protection Rouge Pur Couture The Slim in Studs collectible decor.
For the readers of RBC Style, the brand also offers the RBCYSL promo code. The first 50 customers, using the password by April 30th, will receive miniatures of iconic products with their order: Touche Eclat Le Teint Foundation (5 ml), Rouge Pur Couture Lipstick (shade # 70) and Pure Shots Light Up Serum (7 ml). The number of gifts is limited. The RBCYSL promo code cannot be combined with other codes.
1 of 2 Long-Lasting Matte Rouge Pur Couture The Slim Studs Collectors © Press Office Rouge Pur Couture Valentine's Day Edition Lipstick © Press Office
Another French brand that has successfully mastered the Internet space. The online store has a great selection, interesting and complete product descriptions, and products sold exclusively on clarins.com, such as Jeunesse des Mains Hand Moisturizing Fluid or Nettoyant Mains Gel Doux Hand Cleanser. To give customers the first chance to evaluate new products, launches take place online a month earlier than at physical point of sale.
In addition, the site runs the Clarins Club loyalty program, which offers a discount of 15% with registration and up to 30% on all funds, as well as up to three miniatures of funds with each order. By the way, a generous brand always puts a gift with any order anywhere in Russia. To find out from an expert how to properly use the complex rejuvenating double serum Double Serum or intensively moisturizing cream Hydra-Essentiel, what makes Natural Lip Perfector lip gloss different from others and why you need to wash your face with Doux Nettoyant Moussant Cleansing Foaming Cream, call: +7 (495) 775-06-06 (in the Moscow region), 8 800 770-06-06 (free calls from the regions of the Russian Federation) from 9:00 to 21:00 Moscow time or ask a question by mail [email protected]
1 of 6 Jeunesse des Mains Moisturizing Hand Fluid © Press Office Gel Doux Nettoyant Mains Hand Cleansing Gel © Press Office Doux Nettoyant Moussant Cotton Foam Cleansing Cream © Press Office Turmeric Double Serum © Press Office Shine for lips Lip Perfector © press service Intensive moisturizing cream for normal to dry skin Hydra-Essentiel © press service
The online shop for Korean-French cosmetics has a lot of interesting things: from materials on the history of the brand to themed collections. For home care, Erborian experts suggest cleansing your skin first. For this, the brand's novelties are suitable - a smoothing peeling mask or a peeling balm based on sesame milk, which makes the skin soft and smooth. For cleansing, you can also use a natural sponge from the Asian plant "Konnyaku". Gentle massage movements will help stimulate microcirculation and improve the appearance of the skin.
The next step is leaving. Here comes in handy an acupuncture massager for the skin around the eyes, whose cool metal roller relaxes facial muscles, improves blood microcirculation and reduces swelling. Sitting at home, we deprive the skin of air, which means that it becomes dull and lifeless. To restore the skin to a healthy and radiant appearance, smooth out wrinkles and make it firmer, use a line with ginseng (energy tonic for the face, elixir of youth, day and night creams, and cream for the skin around the eyes). The composition of the products contains strong and natural ingredients: six-year-old Korean ginseng root, ginger, honey extract, pumpkin seeds, super-powerful antioxidant gingko biloba. For maximum effect, it is worth making masks 1-2 times a week, which will help enhance the effect of complete care. For example, you can use the same line with ginseng,it presents convenient and effective means: a sheet mask, a lifting mask and patches for the area around the eyes. And don't forget about This is the hand hand cream, which will help you cope with the effects of frequent washing and using an antiseptic. The composition contains a complex of white ginseng, glycerin, shea butter and a set of extracts (ginseng, licorice root, wild yam, sausage and horsetail fruit), which seem to cover the hands with a silk veil, nourishing and restoring the skin and creating a blur effect.the fruit of the sausage tree and horsetail), which seem to cover the hands with a silk veil, nourishing and regenerating the skin and creating a blur effect.the fruit of the sausage tree and horsetail), which seem to cover the hands with a silk veil, nourishing and regenerating the skin and creating a blur effect.
1 of 13 Natural sponge "Konnyaku" © press service Smoothing peeling mask "Sesame milk" © press service Smoothing peeling balm "Sesame milk" © press service Energy tonic for the face © press service Acupuncture massager for the skin around the eyes © press service Regenerating eye skin care © press service Elixir with ginseng © press service Regenerating day cream © press service Regenerating night cream © press service Lifting mask © press service Tissue patches for the eye area © press -service Cloth mask © press service Hand cream © press service
A fitness application with a per-minute calculation of workouts has launched the "I sit at home" campaign. Its essence is very simple: every day the user receives a push-reminder that it is best to stay at home, and by clicking on it, he receives 25 points (25 rubles). For each week of activity, the user receives a bonus that increases over time. Points can be spent at any Gymmy partner club as soon as the self-isolation period ends. The advantage of the fitness application is a convenient and well-thought-out scheme: clients do not receive training or a subscription to the chosen club, but buy a certain number of minutes, which they spend in one of the partner clubs. Where exactly to train, the client chooses on the map.
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During the period of self-isolation, the popular fitness club chain conducts regular workouts live on Instagram and on YouTube. The schedule can be viewed on social networks or on the official website, recordings of the broadcast are also available on IGTV and YouTube. The training schedule is based on the usual activities in the club, so it's easy to get into the rhythm. There are eight classes a day: yoga, functional training, abs, stretching, dance programs, Les Mills programs, Pilates, kids fitness and even meditation. The workouts are designed so that you can choose a lesson for both the child and the older generation.
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Healthy Fitness Studio (2 Gashek St., bldg. 1) has launched a program of 12 online workouts, which includes all the directions presented in the studio: Pilates (three workouts), Sculpt strength training (four workouts), Barre (two workouts), FACTS (Functional and Careful Training), fascial stretching and cardio Sculpt Burn (1 workout each). What is the advantage of the program? It is balanced and easy to perform, does not require special equipment, although light dumbbells can be used if desired. During the online lesson, the trainer explains in detail the technique to help you do the exercises safely and correctly at home. The combination of exercises is aimed at developing strength, endurance and flexibility of the body, as well as improving the condition of the back and joints.
As a bonus, the Sculpt team will share with everyone a playlist with tracks that are usually played in the studio. On the Instagram page, half an hour free classes are held several times a week for everyone (the notification comes 24 hours before the next release), and you can buy a subscription on the website sculptstudio.ru.
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The Pilates and functional training studio at 68 Profsoyuznaya Street, building 2, has also moved to the online world. BODYCOntrology coaches began to shoot small sets of 10-15 exercises that can be performed at any convenient time. At first, the specialists tried live broadcasts, but for many clients of the studio, ready-made exercise blocks, divided by topics, which are always available on the Instagram page, turned out to be more convenient. They did not completely abandon the live broadcast: gymnastics classes take place in the morning. Also, online trainings (group and personal) are held on the Zoom platform according to the schedule on the website.
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The famous beauty network is active online. For example, it offers the service of individual master classes. They will help you learn to curl your curls on your own, select an individual cocktail for coloring, do spa treatments or light and beautiful makeup for every day. Master classes and short consultations are conducted by leading stylists, colorists, make-up artists, cosmetologists and aesthetists of Aldo Coppola. You can sign up for a video tutorial on the website. The chain also operates an online store where you can find home color products and cocktails and hair spa treatments. Delivery, of course, is prompt and contactless.
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The chain of salons decided not to lose heart and took the period of self-isolation as an impetus for growth. The brand quickly launched an online boutique with products, organized delivery of boxes on the same day of order and developed special kits for removing gel polish, as well as for manicure and pedicure with care Christina Fitzgerald with an online consultation of masters. Finally, the Kynsi concierge service arrived. With each order, the client receives a K-safety kit: oranges and ginger for creating an immune shot at home, as well as an antiseptic, mask and gloves.
The company managed to build a community of experts, mentors and owners of various projects around itself. They all participate in live broadcasts.
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Now the beauty centers "White Garden" do not provide services (including at home), but the administrators answer incoming calls remotely from home, and customers can order cosmetic products from the center's boutique with home delivery or request expert advice in case of urgent need. For example, you can order an individual set for dyeing your hair (based on a recipe from stylists), as well as get a detailed online consultation from a master on self-dyeing.
Also, online classes for clients are held with Alexandra Panferova, a Pilates and functional training coach. The masters themselves shoot master classes for the Instagram page, where they give advice on styling, manicure and pedicure, facial skin care and self-massage at home. In addition, the White Garden online boutique will open soon.
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The clinic of aesthetic cosmetology (Nikitsky blvd., 15) offers an individual scheme for skin treatment using the French line of Universkin products. The brand's laboratory has developed 19 active combination ingredients (from aloe vera concentrate and vitamin B5 for moisturizing to ferulic acid, which slows down the aging process), which can be mixed with a base serum (using a centrifuge) and get more than 1,100 individual formulas.
“First, the patient fills out a questionnaire, on the basis of which the doctor determines the current condition of the skin and its need for certain ingredients,” says Elena Makukha, dermatovenerologist, cosmetologist at Remedy Lab clinic. “In addition to the individual characteristics and age of the patient, the time of year, lifestyle, place of residence, recent illnesses, pregnancy, taking vitamins or medications, allergies and a number of other important parameters are taken into account.” The obtained funds are most often used by doctors to treat acne, post-acne, rosacea, as well as to combat age-related changes such as dry skin, wrinkles, dullness, hyperkeratosis and pigmentation.
The cost of an individual serum starts from 15 thousand rubles. (base serum plus three ingredients). The courier will deliver the order to the correct address.
Elena Makukha - dermatovenerologist, cosmetologist, Remedy Lab © press service
At the Clinic of Aesthetic Medicine and Cosmetology (3rd Donskoy Prospect, 1), all employees work remotely. Administrators can advise (within their competence), provide guidance on services and prices, and, if necessary, contact a doctor directly via Instagram. On the official website of the clinic, educational live broadcasts are held three times a day, on which plastic surgeons, doctors of other specialties, nutritionists, "bioenergy", owners and managers of clinics, marketers and many others speak.
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