Delicate, fresh, sensual and sophisticated, Idôle was created by three female perfumers from three corners of the world: Shyamala Masondiou (Malaysia), Nadezh Le Garlantezek (France) and Adriana Medina (American, born in Colombia). The composition is based on a delicate floral accord. The aroma opens with notes of Italian bergamot and pear. Then the soloist enters - a bold and extraordinary formula called "Purity". Musk and other natural ingredients combine with rose water, Grasse capital rose and two varieties of jasmine (large-flowered and sambac), as well as essence of damask rose petals from Isparta and large-flowered Indian jasmine extract, specially grown for Lancôme. This fresh floral base gives the fragrance a clean and soft skin feeling. At the end of the composition, there is an extract of Madagascar vanilla (also grown by order of perfumers), white musk and essences of patchouli from Indonesia and Texas cedar.
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The Idôle bottle was created by architect, industrial designer and art director Chafik Gasmi, founder of Chafik Studio. The scent bottle is the thinnest of its kind to date, at only 15 mm in thickness. It is distinguished by its strict form and light weight. “For decades, symbols of external success have often dictated how beauty products should be designed - those items that took place in our bathrooms, displacing ordinary things from there,” says Chafik Gasmi. - But today the main thing in design is lightness, simplicity and the ability to take an item with you. That is why a bottle of perfume, bright and unusual, which is so easy and pleasant to hold in your hand (or if you need to put it in your pocket and take with you on the road), becomes an ideal companion, invisible and light."
The face of the new fragrance is actress and singer Zendia, who has starred in The Greatest Showman and Spider-Man: Far From Home, as well as the TV series Euphoria. “Dazzling and fearless, Zendea is the perfect embodiment of the Idôle woman and her worldview. As the face of the fragrance, she represents a new generation of women who use their success to inspire others, achieve the impossible and change the world for the better,”says Françoise Lehmann, President of Lancôme International.
Zendaya, in a soft pink dress, rides the streets of Los Angeles and the hills outside of the city on a white horse to the energetic sound of Sia's song "Unstoppable." As conceived by the director, she embodies a woman's journey through life, confidently coping with both the horse and her own destiny. At the end, a triumph awaits her: raising the bottle of Idôle above her head, Zendaya catches the rays of the setting sun with the bottle and gives a signal to those like her.
The photography of the new campaign was carried out by the famous Turkish duo Mert & Marcus, whose works often appear on the pages of glossy magazines.>