Beauty Store Foam
St. 4th Tverskaya-Yamskaya / st. Chayanova
On September 17, the team of the online store Foam opened an offline space in the very center of Moscow, on 4th Tverskaya-Yamskaya Street. Since 2018, Foam has been successfully operating in the format of an online store, where more than 60 brands from the “medium plus” category are represented. These are niche brands, mostly known to advanced beauty users: Timeless, Rejudicare, Phyto-C, Sachajuan, Grown Alchemist, Malin + Goetz, Olaplex, R + Co.
In the fall, several brands exclusively represented in Foam will be available on the Russian market for the first time. Among them are the Canadian Indeed Laboratories (the company works with leading laboratories, but does not spend money on advertising, slogans and packaging), the British Evolve Organic Beauty (produces products from natural ingredients), as well as the brands of beauty accessories - French Bachсa (creates combs and brushes for makeup) and British Khu Khu (offers a wide range of fans).
The special pride of the store is the brands of men's cosmetics, from which the history of Foam began. These are the barbers' favorite Baxter of California and Proraso.
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Buyers of the store are makeup artist and beauty editor Masha Vorslav and blogger Adel Miftakhova, famous in the Russian beauty field. Largely due to the insider approach, the store's assortment also includes niche Russian brands Sergey Naumov and Bloom.
The store begins with a welcome area with a pinkish marble podium and a wall reminiscent of whipped cream or lather. In the "Retail" zone, the main assortment is presented, including the Foam kits familiar to beauty lovers. In the "Chill" zone, you can sit in an armchair, browse magazines and books about cosmetics and slowly choose a fragrance from the perfumery section. There is also a beauty booth.
In solidarity with the trend towards sustainability, the store is moving away from plastic and packing all purchases in craft bags and gift boxes.
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Perfume boutique Le Labo
St. Malaya Bronnaya, 24
The niche perfumery brand Le Labo has opened its first and so far the only monospace in Russia on Malaya Bronnaya. The atmosphere here is like in the loft boutiques of New York. There is also something from Tokyo: some of the interior details are inspired by the Japanese wabi-sabi aesthetic. The mood of big cities - trendsetters is generally close to Le Labo, which is confirmed by the iconic collection City Exclusives. Each fragrance in it is inspired by a city, especially significant in the context of world culture. For example, the musk composition with aldehyde notes Musc 25 is an homage to Los Angeles, the Benjoin 19 fragrance with notes of benzoin resin, incense, cedar and amber is a dedication to Moscow. The exclusivity of the collection lies in the fact that fragrances are sold only in those cities that served as a source of inspiration.However, once a year, for a limited time, you can taste and purchase any flavor in each brand boutique. The collection will be presented in Moscow until the end of September. The range includes 13 fragrances, including two new ones - Tabac 28 with notes of tobacco, oud and cedar, inspired by Miami, and Bigarade 18, with notes of bergamot, neroli, amber and musk, dedicated to Hong Kong.
In the Le Labo boutique you can also find perfumed oils, products for the face, body and hair, for shaving and beard care, and branded candles especially loved by the brand's fans. The collections are marketed as unisex and are categorized by ingredients ranging from fresh to smoky and woody.
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Corner of Swiss cosmetics La Prairie
St. Petrovka, 2, TSUM
The Swiss luxury cosmetics brand has renewed its corner in TSUM, making it more spacious. Now it is a full-fledged area for salon skin care and makeup application. The brand's space is made in a new design for the brand - La Prairie underlines its commitment to the minimalism and architectural style of the Bauhaus.
By appointment, you can enjoy the Art of Perfection procedure here. This is a kind of acquaintance with the key means of the brand, which makes it possible to see a quick result. New products include Eye Lift Serum, a moisturizing and lifting serum for skin care in the area of the eyes and eyebrow line. This remedy can be used alone or under eye cream. Its main ability is to instantly tighten the area around the eyes, eliminating overhanging eyelids and swelling. With the help of a leading brand specialist, the novelty can be tried immediately on the spot; for this, there are express cleansing products in the corner. If desired, testing can be extended and an individualized care program can be selected. All guests who don't come in for a minute, but want to immerse themselves in the process, are treated to champagne here.
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Thann Thai cosmetics boutique
Leningradskoe sh., 16A, bldg. 4, TC "Metropolis"
Founded in 2002 in Thailand, Thann is considered one of the leaders in the Asian beauty market. The brand has already opened over a hundred mono-brand boutiques and spas in Thailand, Japan, South Korea, Singapore, China and other countries. Today the turn has come to Moscow - the first branded boutique in Russia has opened in the Metropolis shopping center.
The new space turned out to be laconic and cozy, here everything emphasizes the concept of environmental friendliness and Thann's closeness to nature. Contrary to the stereotype about Thai traditions, nothing distracts the attention of the buyer from the funds themselves, no abundance of flowers or decor.
What makes Thann formulations different? Certified Organic Ingredients, Essential Oils and Rice Bran Oil are a key ingredient in all products. It is a rich source of omega-3, 6 and 9 fatty acids, vitamins A and E, and the natural antioxidant gamma oryzanol. The oil gave the name to one of the main collections - the line of skin care Rice. But the most important thing, of course, is that in this space you can buy famous Asian oils for body care, massage and aromatherapy, which many are trying to bring from abroad. The brand relies on the versatility and versatility of products, so the aromas and compositions of many face and body care products are suitable for both women and men.
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