Color
Before you go looking for the right shade of red lipstick, you need to determine your skin tone. To do this, you need to pay attention to the hands, or rather the veins. If their shade is closer to green, then you have a warm skin tone. If the veins are close to purple in color, then your undertone is cold.
Then decompose into undertones (warm or cold) and the shade of lipstick itself is needed. If red lipstick contains yellow, brown, orange colors, then this is a warm shade. If it is dominated by blue (crimson, burgundy, blackberry, fuchsia), then this is a cold shade of lipstick. Another way to determine the tone of your lipstick is to rub it on the palm of your hand. If the resulting shade is closer to orange, it is a warm tone, if the color "breaks" into pink, it is cold.
Next, you need to select the color by direct association: a warm skin tone is combined with warm shades of lipstick, and a cold tone, respectively, with cold ones.
However, this rule is not considered an axiom. Many professional makeup artists skillfully combine warm shades of lipsticks in girls' makeup with cold skin tones and vice versa. Therefore, when choosing a red lipstick, you should not only take into account the above scheme, but also “try on” your favorite shades before buying. Sometimes contrasting shades look more effective.
By the way, take into account one more nuance: lipsticks of warm tones make teeth visually "yellower", and lipsticks with purple pigment "whiten".
Application technique
Bright shades draw extra attention to the lips, so the imperfections will be more noticeable. If your lips are flaky, use a lip scrub to remove rough areas that aren't visible on your lips before applying lipstick. Then apply a moisturizing balm for a couple of minutes, which is then best removed with a clean, dry cotton pad. If left on, the lipstick may become uneven. You can also use a special primer to smooth the skin of the lips and increase the lipstick's stability.
An important step is the application of the lip liner. Thanks to him, after a while the lipstick will not begin to "float", filling in fine wrinkles behind the lip contour. Better to use a pencil that matches the shade of lipstick, or a shade darker. This step can be ignored if, for example, you are using a long-lasting creamy lipstick that hardens on your lips in seconds.
Makeup rules
Red lipstick is appropriate not only for evening or other "heavy" makeup. It can refresh the face with daytime makeup. The main thing in this case is not to make other bright accents, to be more careful with shadows and blush. Red lipstick looks especially advantageous against the background of “nude” (invisible) makeup.
For evening makeup and photo shoots, it is better to use matte long-lasting shades - they are more predictable and suitable for those cases when you need a "flawless" look. Light textures are suitable for a refreshing everyday make-up: they are easier to apply and tend to serve as lip care.
Jessica Chastain
The actress's porcelain skin and coppery hair are complemented by “warm” red lipsticks with orange or brick undertones.
Ksenia Sobchak
Electric, or, in other words, "neon" berry shades of red lipstick are successfully combined with tanned skin and light eye color. You can apply this lipstick in two ways: without a clear outline to give light freshness to the whole image, or graphically, which will add rigor.
Natalia Chistyakova-Ionova
Varieties of berry shades, as well as wine, burgundy, are suitable for a warm skin tone and "honey" hair.
Lily Aldridge
For the warm undertones of the celebrity's skin, make-up artist Hang Wangguo used a glossy scarlet lipstick "tomato" shade, combining it with an orange-peach blush and a "warm" sculptor.
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