Gone are the days when men got by with one scented soap, and after shaving they rubbed their face with cologne. The most brutal representatives of the stronger sex no longer equalize their beards with axes - stylists and barbers create a well-adjusted image of lumberjacks to the smallest detail, an arsenal of more skin-friendly products in dark bottles marked “Men” appeared on the shelves next to the toilet water, and aesthetic clinics have lost the status of exclusively women's institutions … RBC Style asked the best experts in the field of beauty and compiled a detailed guide about what everyone who wants to stay young and beautiful as long as possible needs.
© Ernest Yakovlev
First call
“Every year more and more men come to us,” says Sofia Bigvava, head of the Bellefontainе clinic. The general obsession with a healthy lifestyle, coupled with the achievements of medicine, is also bearing fruit: life expectancy has become longer, and with it the retirement age of men with enviable positions has increased. “Some clients do not leave business even in 70-75 years, - continues the candidate of medical sciences. - They are actively working and resting, they also want to look at their inner age. In the age of competition, absolutely everything matters: now you need not only to have eloquent status symbols, but also to look your best, and one tailored suit is not enough here."
More often men become clients of cosmetology clinics much earlier - the first serious age-related changes occur in them after 43–45 years. “As a rule, everything starts from the forehead area - in men the muscles are much stronger than in women, including on the face. Therefore, deep wrinkles in the upper third of the face and creases between the eyebrows appear earlier in the stronger sex and are more pronounced, says Sofia. - The problem is solved very easily: with the help of Botox and hyaluronic acid (humanity has not yet invented anything better); this mix provides the most natural result. With botulinum toxin, I immobilize only those muscles that really need to be blocked. And I bring it to perfection with hyaluronic acid - so facial expressions remain alive, but wrinkles are not formed. At the same time, I do not fill in everything: the lines,which add charm to a person, I always leave, there is nothing worse than the changes obvious to others. When a woman overdid it a little, it can still be understood. And in the case of a man, this is unforgivable for a doctor - any manipulations should be invisible and delicate. " You can come to the procedure at lunchtime, and you will also have time for coffee and a sandwich. The effect will be noticeable immediately and last up to one and a half years.
You can see from the eyes
Another common problem is hernia over the upper and lower eyelids. In the risk zone, everyone who works a lot is loyal to alcohol and does not take care of the capricious area around the eyes, and among men there are most of them. Barely appeared bags can be reduced with the help of injections of peptides, but when the problem reaches its peak (most often in the doctor's office it is with this one), blepharoplasty is used.
“If you need to remove hernias only on the lower eyelid, and there is no excess skin, you can perform a seamless operation, where small incisions through which fat bags are removed are made on the inside of the eyelid,” says Ilmira Petrova, a leading specialist at the Lantan clinic. - In the case when the situation is more serious or there is a drooping eyelid, the surgeon performs classical blepharoplasty: he makes an incision from the outside and at the same time excises excess tissue. Regardless of which technique to use, the procedure takes no more than 40 minutes, and the rehabilitation period is a week or two. Drinking for courage the day before is not recommended - there is a high risk of getting bruises in addition to edema.
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Head spin
By the age of 50, the oval of the face changes greatly in men. “This detail is the most obvious indicator of age,” says Sofia Bigvava. - So as soon as a problem appears, it needs to be urgently addressed. Moreover, now you can get off with a little blood. " At the Bellefontaine clinicexcess volumes are eliminated using the Face Tite device, which combines classical liposuction and radiofrequency lifting. First, excess adipose tissue is removed, and then the treated surface is heated using a special cannula. “Through exposure to radiofrequencies, fibrous tissue is formed and the production of collagen and elastin is stimulated. As a result, you will get skin tightened as if after plastic surgery, although in reality only a few punctures were made,”says Sofia. If the patient is overweight (the eternal companion of the second chins), liposuction of the face and body can be performed simultaneously - a similar apparatus exists for overly appetizing sides. Body Tite works in exactly the same way, so that the side effect of body irregularities that often occurs after liposuction is completely eliminated.
The face of not a boy, but a husband
If you were naturally born with too delicate facial features, then a strong-willed chin will help to add masculinity. “Not everyone needs this, but if the lower face is sloped and short, a properly selected implant will really correct the situation,” says Sofia Bigvava. - When a serious correction is required, it is better to go under the knife - this is the only way to be sure of the result obtained, which will remain with the patient forever. If you only need to slightly change the shape of the chin, then a dense filler will cope with the task, although the effect will last no more than one and a half years.
© Ernest Yakovlev
Antigravity
In men, as a rule, faces are "fleshy" and heavier, so that the problem of gravitational ptosis often becomes relevant for them earlier than for women. “Now almost no one comes for a lift - people with a busy work schedule cannot drop out of life for a long time, and even less invasive methods give the result no worse,” says Ilmira Petrova. Among hardware methods, Thermage and Ulthera System perfectly solve the problem - the choice of method depends on the type of aging. “Thermage works well if you need to tighten the skin - radio waves trigger a powerful process of new collagen production. And when sagging is formed at the muscle level, ultrasound is used,”explains Petrova. Usually, rehabilitation after the procedure is not needed, but it is better to postpone it for the weekend, especially if weekdays consist of important meetings. But the first result will also be insignificant - the final effect from Thermage will appear in six months, and it will last up to five years. With Ulthera System, expectations are shorter - just a couple of months, after which you can forget about the problem for up to three years.
Sewing business
Need a quick effect and no fear of invasive techniques? You can put the cheekbones and jaw line in place with the help of threads - younger outlines will appear when the swelling subsides, after two to three days. “If the tissues are heavy, and the sagging is significant, we put non-absorbable sutures surgically, making small incisions,” says Ilmira. - When everything is not so deplorable, we use absorbable ones - they not only mechanically tighten the skin, but also stimulate the body's own resources: collagen begins to form in the tissues, and by the time the threads completely dissolve, a new framework of connective tissue is formed on the face.
Work on bugs
Brutal men get tattoos in the army, romantic men lose their heads from love. But both those and others, after a while, it happens, regret what they did. And if earlier it took months to remove "tattoos" (and not every pigment was given to the lasers of the previous generation), now it will take no more than ten minutes to paint a half-back ink drawing. "The world's first picosecond Picosure laser transmits a powerful stream of light energy into the skin in a very short period of time (it is measured in trillionths of a second)," says Salome Abalyan, head physician of the L'Art De La Vie clinic, where the first device in Russia appeared recently. - This energy is absorbed by the pigment, destroying it from the inside. At the same time, you do not feel discomfort - only a tingling sensation to which you quickly get used to it. The most complex tattoo will take six sessions, the simple one - two or three. If you do not have tattoos, but there are scars and scars on your body that you want to get rid of, this laser will also "take" them.
© Ernest Yakovlev
Everything will go smoothly
If you still consider hair removal an exclusively female prerogative, then you are deeply mistaken - for sure your friends and partners are already doing it, they simply do not spread about it. “Professional dancers and athletes often come to us to remove excess hair - for example, for cyclists, smooth skin on the arms and legs gives an advantage of 82 seconds at a distance of 40 km,” says Karina Musaeva, head physician of the laser medicine clinic LazerJazz … “But more often our clients are representatives of more prosaic professions - people who often attend business meetings, remove lush vegetation on their fingers and ears.” For everyone who wears a beard, laser hair removal will help smooth the hairline and make the stubble softer and more manageable. And most importantly, it feels like it has nothing to do with the scene with Mel Gibson from the movie "What Women Want": modern devices work quickly and painlessly.
© Ernest Yakovlev
Light head
A quarter of men begin to actively go bald by the age of 30, and the percentage increases every year. “Unfortunately, there is nothing to please men with the problem of androgenic alopecia. Everything programmed for “dying” is determined genetically,”complains Elena Kondrasheva, chief physician of the Helen Baden clinic… But not everything is so scary: if the trichologist draws up a competent program for maintaining and nourishing the hair follicles with the help of special pharmaceuticals and physiotherapy procedures, the process will proceed more slowly, and the hair will look healthy and well-groomed for many years to come. “The best preparations for hair restoration are now produced by Koreans - for them the problem of early baldness is very urgent. In our clinic, we use peptide-based products that are responsible for keeping the follicle alive,”says Elena. The main thing here is not to miss the moment - the treatment is effective only for the first two years after the beginning of the hair loss process, it is impossible to revive them at a later date. “If the moment is missed, all that remains is the transplantation of grafts with follicles from the occipital region to the frontal region. The procedure is usuallyeffective, but there is no need to talk about an instant result, a recovery period is required, time for the engraftment of follicles and the growth of new hair,”the doctor warns.
To your health!
There is no youth and beauty without health. But it is enough to recall the medical examination at the university, where, in order to get a certificate for the student camp, you had to spend several days constantly loitering between the offices - and the desire to find out the cause of the dull face or just look for weak points in the body immediately disappears.
“Now every minute is valued, which is why“checkups”are in vogue - quick and at the same time detailed medical examinations of the body,” explains the chief physician of the Austrian health center Verba MayerAlla Kuznetsova. To scan the body up and down, you need to go to a clinic near Moscow, 30 km from the capital, for three days - as a rule, diagnostics are combined here with cleansing programs. “Recently we have three modules specifically for men, where we analyze different risk factors, depending on age,” says Alla. "For example, we are testing very young people for sexually transmitted diseases to a greater extent, and for people of age, research in the field of oncology and sexual activity is relevant." Especially for those who abuse tobacco, the center created a checkup "To help the smoker", which clearly shows what harm a regular smoke break with colleagues does to you and what it threatens in the near future. To everyone who has a "naughty motor"cardiomonitoring is shown - in the program of in-depth study of the cardiovascular system, not only ECG in a variety of conditions and a blood test, but also scanning of veins and arteries, sessions in a pressure chamber and consultation of a nutritionist. If you have questions about hormonal levels, it is better to go to an endocrinological check-up. And everyone who is absolutely healthy, but dissatisfied with the condition of the skin, can sign up for a cosmetology program with daily facial and body treatments. “The indications for passing the check-up can be very different: from direct ailments to bad mood. Often, when something is missing in the body or, for example, the intestines are in an unhealthy state, the substances that contribute to the production of serotonin are simply not absorbed. It is worth correcting this, and depression along with chronic fatigue syndrome will go away by itself,”says Alla.>