The perfumery history of the brand began in 1921, when the bold nature and rebellious nature of the great Coco were embodied in the then revolutionary Chanel No.5 fragrance. Further, the perfumes of the house revealed all the new episodes from her life: these were stories about love and friendship, travel and points of the world that were especially important for couturiers. And finally, in the fall of 2017, the light will see a fragrance dedicated to her and named after her.
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In the legendary atelier on rue Cambon, all the employees addressed her as "Mademoiselle", her closest friends called her Coco. But it was Gabrielle (she was awarded this name at birth) who refused to put up with the circumstances, she created her own destiny, took risks, came up with roles and decided what would happen next. Coco the fashion designer owed her existence to her. Gabrielle is a real Chanel without impurities and pretense.
It is to such a woman: brave, passionate, not afraid to go her own way, and the new fragrance is dedicated.
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The composition consists of flowers - perfumer Olivier Polge mixed ylang-ylang, jasmine, orange blossom and tuberose from Grasse and added interesting arrangements (white musk, sandalwood, black currant and grapefruit zest) to make them sound in a new way.
Kristen Stewart © CHANEL Press Office
The work on the bottle took several months - the result was a unique flask of its kind, in the square silhouette of which, at the same time, one can recognize the outlines of previous Chanel fragrances. The translucent bottle casts silver and gold at the same time - an unusual shade was "copied" by the master from fabrics from the haute couture collections. The face of the fragrance is the actress and longtime friend of the brand Kristen Stewart: the video with her participation, as well as the fragrance, can be seen live in early autumn.>