The Smith & Cult brand appeared on the world stage quite recently, and it is already loved - the first coatings for nails in unusual massive bottles with a deformed cap began to be sold only three years ago, and six months later, lip glosses appeared in the line.
But it would be wrong to accuse the creators of the brand of amateurism: behind the fragile shoulders of Dina Mohaier and Jen Chavez there is another make-up project - Hard Candy varnishes - which they successfully sold to the LVMH concern in 1999.
Now they are running a new young empire that is capturing market after market: Smith & Cult makeup can now be bought in the USA, Canada, Europe, Australia, New Zealand, and from today in Russia.
The palette includes 34 boring shades for nails (except for pastels and classics, there are many acid colors and glitter in the line) and 10 for lips. And some of them can be bought because of the name alone.
In the composition of varnishes there are no eight frequently used harmful components (dibutyl, formaldehyde, camphor and further down the list), and there was no place for chemistry in the gloss formula at all.
Another plus of nail coatings is the speed with which they dry (when the master paints the second hand, the first is already ready for action). Perhaps this is why Smith & Cult is so loved by Beyoncé, Zooey Deschanel and Kesha.>