The history of the Loewe brand began in 1846 in Madrid, when several artisans decided to combine their workshops in order to strengthen and expand the leather goods business. After 30 years, Enrique Loewe Ressberg, a German leather dressing specialist, joined the Spanish craftsmen. His professional and business qualities eventually allowed him to become a store manager. A few years later, he opened his own Loewe boutique and launched a massive advertising campaign that had not yet been seen at the end of the 19th century. Loewe soon became one of the most famous people in the city.
Loewe boutique in Madrid, 1905 © Wikimedia
Even the crowned persons are interested in elegant Loewe clothes. In 1905, King Alfonso XIII presented the brand with an order and made the company an official supplier to the royal court, and his wife Queen Victoria Eugenia of Battenberg became a regular customer of the boutique on Principe Street.
In 1939, the first Loewe flagship boutique appeared in the center of Madrid, which still operates today on Gran Vía. At that time, the boutique was the first to use "closed" showcases, which allowed for a new presentation of goods, as well as ensured anonymity for buyers who wanted to maintain their incognito.
In 1970, designer Vicente Vela came up with the famous anagram logo. He soon appeared on several collections of clothing for women and men, as well as lines of shoes, bags, sunglasses and fragrances. Giorgio Armani, Laura Biagiotti, Karl Lagerfeld collaborated with the brand as designers. In 2013, Jonathan Anderson took over as Creative Director.
Enrique Leve Lynch and Sheila Lowe © press service
In 1988, Enrique Loewe Lynch, the great-grandson of the brand's founder, created the Loewe Foundation to support artists ranging from poets to interior designers. Today, the organization operates under the leadership of Sheila Lowe, daughter of Enrique Lynch, and continues to maintain a legacy in fields such as poetry, ballet, photography and crafts. In 2002, the foundation received the Gold Medal of Merit for the Fine Arts, the highest honor awarded by the Spanish government.
In 2016, the brand launched the annual Craft Prize, which honors craftsmen and craftsmen who embody their passion for experimentation. In 2020, due to the pandemic, the ceremony did not take place, but the jury selected 30 works that will take part in the Paris exhibition this spring.
1 of 5 Work A Little Space to Live (textiles), Afsane Modirami (Iran) © craftprize.loewe.com Work Like water uphill (ceramics), Crucible series, Anthony Marsh (USA) © craftprize.loewe.com Work Fence (ceramics), Bodil Manz (Denmark) © craftprize.loewe.com Work of Whole Hole (wood), Darshana Raja (Kenya) © craftprize.loewe.com Work of Greater-Than (jewelry), Jess Tolbert (USA) © craftprize.loewe. com
Loewe ken price
On the third floor of TSUM and in the online store, you can find the Loewe Ken Price capsule collection, inspired by the work of the American artist Kenneth Price.
The Los Angeles native came to fame in the 1950s and 1960s. Price was instrumental in the development of American art, along with artists such as Larry Bell, John McCracken, Robert Irwin, and Ed Ruscha. Kenneth Price became the driving force behind the Los Angeles art scene, a fact that is reflected in his anniversary retrospective, which opened at the LACMA in 2012, a few months before his death.
Kenneth Price in the workshop © press service
Kenneth Price was creating at a time when the rules began to be broken, which allowed him to experiment with bold and unusual forms. Its most famous abstract ceramic forms, reminiscent of molten lava flows, were inspired by ancient Mexican pottery and the Bauhaus aesthetic. Price was also influenced by his teacher, expressionist sculptor Peter Voulkos.
1 of 5 Ceramic Bowl, LA Series, Kenneth Price, 1991 © Press Office Pottery Town Ware (Easter Island), Kenneth Price, circa 1977 © Press Office Ceramic Bowl, Cityspace Series, Kenneth Price, circa 1991 © Press Office -service Town Ware Pottery (Easter Island), Kenneth Price, circa 1977
© Press Office Town Ware Pottery (Easter Island), Kenneth Price, circa 1977 © Press Office
Fifteen years ago, while Loewe creative director Jonathan Anderson spent most of his free time creating ceramics, he stumbled upon Price's work - small, brightly colored abstract ceramics that were difficult to categorize as artistic. He began collecting works of the sculptor.
“I found two of his series with sunny Los Angeles landscapes, vibrant flowers and palm trees, especially inspirational in terms of style,” said Jonathan Anderson in an interview with Hero magazine. "The collection turned out to be fun and relaxed: loose volumes and cropped culottes reflect the style of Los Angeles - this is the quintessence of lightness."
1 of 5 Loewe Ken Price Spring-Summer 2020/2021 Collection © press service © press service © press service © press service © press service
“Kenny painted in between sculpting,” his wife Happy Price told WSJ magazine. - Over time, their forms have changed radically. Drawings helped clear his mind for the next big creative shift."
Loewe's solar collection was also inspired not only by the Los Angeles landscapes, but also by the Easter Island series from the 1970s and 90s, by Happy's Curios and a project inspired by the folklore and landscapes of New Mexico, where the artist lived with his family from 1970 to 1982.
1 of 12 Loewe T-shirt, 24 800 rub. © press service of the Loewe hoodie, 59,200 rubles. © press service Loewe shirt, 69,300 rubles. © press service Longsleeve Loewe, 32,400 rubles. © press service Loewe sweatshirt, RUB 54,900 © press service Loewe shirt, 69,300 rubles. © press service Cardigan Loewe, 79 450 rubles. © press service Loewe T-shirt, 24,000 rubles. © press service Bag Heel mini, Loewe, 89 950 rubles. © press service Loewe beautician, 22,900 rubles. © press service Puzzle small bag, 234,000 rubles. © press service Hammock bag small, Loewe, 230,500 rubles. © press service
The accessory collection also nods to Price's work through the use of a multi-colored leather jigsaw puzzle. It was created using a special marquetry technique that the brand has been using since the 1920s. The intarsia technique was also used in the work on the accessories.
In 2019, at the Salone del Mobile, the Loewe brand presented a special project, Loewe Baskets. 11 invited participants, including Idoa Cuesta, As Radeiras and Alvaro Leiro Reed, created accessories from rods, leather, ropes and more in front of the audience.
© press service
Galian craftsman Alvaro Leiro Reed uses the ancient weaving technique in his work, creating baskets from cane and natural fibers. For Loewe, he came up with a calfskin option. This is how the Fringes Bucket leather bucket bags were born.
1 of 4 Fringes Bucket, Loewe, 144,000 rubles. © press service Fringes Bucket, Loewe, 144,000 rubles. © press service Fringes Bucket, Loewe, 144,000 rubles. © press service Fringes Bucket, Loewe, 144,000 rubles. © press service
The new linen-lined model is handcrafted from woven leather with textured fringes and is available in several colors. It can be worn in different ways: on the shoulder, by grabbing it by the comfortable short braided handle or by attaching a long strap.