Speaking of the creator, whose name no one knows: neither the perfumer, nor the creative director, nor the illustrator responsible for the "facade" of the bottles have ever seen him. All that is known about the mysterious stranger is that he was born in Paris into the family of a perfumer and a famous model. First I followed in the footsteps of my mother, and as a child I participated in photo shoots. Then he took up a camera himself - and excelled in the role of a fashion photographer. But childhood memories from Grasse, where his father often took him, did not leave Mr. "X", and a couple of years ago he decided to return to his roots and create fragrances that would reflect his own life: he came up with the idea to devote fragrances to women so different each other, so unique (and he saw a lot of them during his career as a photographer).
The creator of HFC approached the work seriously: he gathered a team of prominent figures in the world of perfumery, design and art. So, the fragrances themselves entrusted the French nose to Vincent Ricord, the creation of female images - the Spanish artist Arturo Helena, the author of illustrations for magazines and brands like Vogue and Audemars Piguet, and to put the story together - the designer Matteo Chibik, who became the art director of the brand.
And everything succeeded as well as possible - now the catalog contains nine women's fragrances with unusual glass bottles and even more interesting filling. For example, Party On The Moon is a party that can only be compared to the legendary night of Truman Capote in November 1966. And Sweet & Spoiled is an ode to a woman for whom there are no restrictions and taboos, be it sweet or something more interesting.
1 of 10 Black Princess © HFC Chic Blossom Press Service © HFC Delicious Kisses Press Service © HFC Lady in Red Press Service © HFC Party on the moon Press Service © HFC Shade of Chocolate Press Service © HFC Sweet Press Service Spoiled © HFC Press Service Voodoo Chic © HFC Press Service Wear Love Everywhere © HFC Press Service
It will be possible to listen to all nine stories with ears and nose on July 1 in GUM. Almost a month later, they will appear in TSUM, and then in stores in Paris and Milan. By the way, so that the girls on the bottles do not get bored, four more perfumes "for him" will rise along with them on the shelf. But you can only look at them and learn the "legend" in person.>