On YouTube -channel Elena Krygin signed by nearly 700 thousand. Users, and its video tutorial on konturingu watched more than 2 million people. Today, the 29-year-old native of Surgut already has a crowd of fans all over Russia (this is due not only to online, but also to several large-scale tours with master classes), her own beauty studio in Moscow, a service for the delivery of sets with Krygina Box samples and a book about makeup. which will appear on the shelves in the fall. The last brainchild of Lena is an online store, which includes funds of a very different price category. There was only one criterion - a high assessment of the blogger and her team.

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In addition to brands that are represented in large chains such as "L'etoile" and "Rive Gauche" on the site you can find more rare items like Icelandic eco-brands Skyn Iceland and Purity Herbs, American Cinema Secrets or Chinese Ludanmei. Moreover, with almost every brand, Krygina is associated with very personal stories.
“I don't wake up without Antidote, Skyn Iceland cream,” says Elena. - For me, its cooling, gel texture, like a cup of coffee in the morning. I do not take the Skin Roller out of my bag at all - it helps to stop any inflammation. Moreover, there is not a single gram of chemistry in the product - only mosses and herbs. I even went to Iceland to meet the creator of the brand and see with my own eyes a tiny production where everything is assembled and made by hand. mascara Ludanmeia friend brought me from an international cosmetic exhibition. I have been looking for a product that will lengthen well without adding extra volume for a long time - I don't like the effect of false eyelashes. And this very budget option was a real find for me. In addition, mascara is washed off with ordinary warm water, which, you see, is a separate plus. Mark Cinema SecretsI found it myself during my trip to New York. In America, the blue vial with their brush cleaner is in the case of any professional makeup artist, and it was she who first caught my attention. Now I'm crazy about five-color palettes with foundation, they work like Photoshop: a dense coating masks any imperfections, so you can completely skip concealer. And if you mix the texture with a moisturizing haze, it becomes lighter. For video or photography, I have not seen anything better."

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Along with foreign brands, the site also sells Krygina's own products: a line of professional consumables Krygina Studio (cotton swabs, makeup palettes, disposable mascara brushes) and a youth brand of accessories Makeup2Makeup: false eyelashes, a brush for combing eyebrows, a set of makeup patches, hair bands and flash tattoos.

Site address elenakrygina.com © Press Service
Delivery of cosmetics is carried out throughout Russia. And if you place an order for 15 thousand rubles. until July 15, you can get a certificate for eyebrow shaping at Krygina Studio.>