An Alternative To Rolex: Tudor Watches Came To The Russian Market

An Alternative To Rolex: Tudor Watches Came To The Russian Market
An Alternative To Rolex: Tudor Watches Came To The Russian Market

Video: An Alternative To Rolex: Tudor Watches Came To The Russian Market

Video: Best watches of 2020! 2022, November
Anonim

The Tudor trademark owes its name to the dynasty of British monarchs. It was registered in 1926 by the founder of Rolex, Hans Wilsdorf, and the Montres Tudor SA watch company itself appeared only two decades later. For a long time, Tudor was in the shadow of its "big brother" (both companies are still managed by the Hans Wilsdorf Foundation). The watch under the Tudor logo was rightly called “affordable Rolex”. Fairly because, using sealed "oyster cases" and other technical developments of Rolex, as well as a recognizable design, Tudor bought cheaper movements on the side.

Over the past five years, production has been refocused on the production of its own automatic in-house calibers (MT, Manufacture Tudor), with which all Tudor lines are equipped - from the flagship Black Bay collection (except for the women's models) to the Pelagos. Their reliability and high quality are confirmed by the COSC chronometric precision certificate. At the same time, the company retains a quite affordable price segment - prices for Tudor models start at € 3,000. For this money, the buyer buys a reliable, practical, stylish accessory for modern active life. And if any novelty with a gold Rolex crown, by definition, becomes a cult, then Tudor takes the gold price-quality ratio. And Russian customers will be convinced of this very soon: the sports models Black Bay and Pelagos have already gone on sale at TSUM and DLT.

Tudor black bay
Tudor black bay

1 of 14 Tudor Black Bay Bronze © Tudor Black Bay Bronze Press Office © Tudor Fastrider Blackshield Press Office © Tudor Fastrider Blackshield Press Office © Tudor Heritage Ranger Press Office © Tudor Heritage Ranger Press Office © Tudor North Flag Press Office © press service Tudor North Flag © press service Tudor Pelagos © press service Tudor Pelagos © press service Tudor Black Bay © press service Tudor Black Bay © press service Tudor Black Bay © press service Tudor Black Bay © press service service

“Entering the Russian market became one of the key strategic steps of the company, along with entering the markets of the USA (2013), Great Britain (2014) and Japan (2018), which turned Tudor into a global brand that is present today in almost 100 countries of the world”, - commented on the news Eric Pearson, Director of Montres Tudor SA>

Popular by topic