Chapters Of Jewelry And Watch Brands - On Freedom Of Creativity, Emotion And Marketing

Chapters Of Jewelry And Watch Brands - On Freedom Of Creativity, Emotion And Marketing
Chapters Of Jewelry And Watch Brands - On Freedom Of Creativity, Emotion And Marketing

Video: Chapters Of Jewelry And Watch Brands - On Freedom Of Creativity, Emotion And Marketing

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Laurent Perves,

Marketing Director, Vacheron Constantin

Unlike our competitors, we have many iconic collections in all price segments, from Les Cabinotiers to FiftySix. Which one to focus on in a particular year? Two things are decisive here. The first is the requests of customers and collectors. In particular, it was from them that we learned that there is a demand for Overseas with complications, that many dreamed of a gold FiftySix model. On the other hand, there is the contribution of the creative team and engineers. I'll tell you a story about Twin Beat. We did not plan to release these watches - this project was developed by the watchmakers of the Grandes Complications atelier, and they offered it to us. And I can tell you that it was love at first sight. The project was presented to us, and we unanimously accepted it, although we didn't know exactly how it would look like. Later, the designers built the Traditionnel Perpetual Calendar Twin Beat model,the most striking symbiosis of tradition and modern vision of watchmaking.

No matter how carefully we plan the release of collections, the human factor plays a role. Vacheron Constantin Marketing is about this. Our only goal is to create beautiful watches, so we do not follow a clearly structured plan, but rather aesthetic sense and intuition.

Overseas Skeleton watches, Vacheron Constantin
Overseas Skeleton watches, Vacheron Constantin

1 of 2 Traditionnel Perpetual Calendar Twin Beat, Vacheron Constantin © Press Service Overseas Skeleton Watches, Vacheron Constantin © Press Service

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