Long Livers Of Style: Chanel J12 Watches

Long Livers Of Style: Chanel J12 Watches
Long Livers Of Style: Chanel J12 Watches

Video: Long Livers Of Style: Chanel J12 Watches

Video: J12 IN 12 - CHANEL Watches 2022, November
Anonim

Tweed jacket, little black dress, perfume # 5, bag 2.55 … It seems that an inexplicable magic of immortality hovers over every item with the Chanel logo. Time passes, and a striking mixture of elegance and practicality, luxury and simplicity attracts more and more fans. The iconic J12 watch, invented by the genius Jacques Elle in 2000, stands in the same line of immortal style icons (by that time, the Chanel watch arsenal had only Première models, also created by Elle, and the watch direction itself took shape only by 2007).

It is difficult to say what exactly was the inspiration for the art director of the French house - the Great Mademoiselle did not leave us any watch sketches - some historians write that Elle tried to repeat the black shade of the shiny lacquered tables and screens in Chanel's apartment, others talk about the beautiful black yachts J12 that took part in the prestigious America's Cup regatta. One way or another, the result surpassed all expectations, and the sports automatic J12 models made of high-tech black ceramic made in Japan were instantly desired. Initially, Elle conceived a men's watch with a diameter of 38 mm, but it was immediately "stolen" by the female half and turned into one of the first unisex concepts. Three years later, the company will release an exact copy - "negative" of white ceramic, in front of which, however,many men could not resist (in the same 2003, Chanel first took part in the Baselworld watch exhibition).

Photo: Chanel Press Service
Photo: Chanel Press Service

© press service Chanel

J12 embodied everything that Mademoiselle herself so appreciated: a laconic silhouette, strict graphic lines, a contrasting combination of black and white, and in addition, an absolutely recognizable universal design, created once and for all. “This watch is the best embodiment of all the codes of the house, - says the international director of Chanel Watches Nicolas Bo. “In addition, we have succeeded in transforming ceramics into precious materials and creating a noticeable color trend in the watch industry.”

Over the 17 years of the existence of the most famous collection in the black and white ceramic case Chanel J12 has been visited by a wide variety of calibers: chronograph (2002 and 2004), tourbillon (2005), complex movement 3125 with a ceramic rotor, created together with Renaud & Papi (2008), more a more intricate movement with a tourbillon and retrograde minute hand (2010), a moonphase caliber (2013), a flying tourbillon (2014).

Photo: Chanel Press Service
Photo: Chanel Press Service

© press service Chanel

In addition to high-tech ceramics based on zirconium and yttrium (since 2006, all ceramic production has been concentrated at the Chanel G&F Chatelain watch manufactory), a “recipe” for titanium ceramics based on titanium carbide was tried, from which J12 Chromatic cases with a metallic luster are made. And of course, not without diamonds. In the women's segment, the bestsellers are the white J12 with diamond indexes and the tiny J12 XS with a 19mm dial (2016), which retains all the codes and proportions of the classic J12s. Among men, "military" models J12-G10 Chromatic with a blue or gray Nato strap are in special demand.

Photo: Chanel Press Service
Photo: Chanel Press Service

© press service Chanel

The J12 collection has come close to its coming of age. Therefore, he can afford creative limited editions, which are still kept in a strict balance of black and white. The dial of the J12 Graffiti is decorated in the style of street art (1200 watches of this kind were produced in 33 and 38 mm cases, the cost of the model in a Moscow boutique is 341 thousand rubles). The J12 Mademoiselle watch (555 pieces, price in Moscow 471 thousand rubles), as the name suggests, is dedicated to the creator of the great style: a figure of Coco Chanel, dressed in a tweed suit, a hat and two-tone shoes, shows the time itself, deftly gesturing with his hands instead of hands … Nicely. It's funny. And still incredibly stylish. Mademoiselle would be pleased.>

Popular by topic