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The rebranding of the Breitling watch brand affected not only the logo (which lost its wings) and the assortment (which became clearer and more capacious), but also the design of the brand boutiques. The concept of an industrial loft is a modern interpretation of the architectural style characteristic of industrial buildings of the mid-20th century. Stores in Zurich, Beijing, London, and now in Russia are decorated in this style. Namely - a new store in the center of St. Petersburg.
In a space of 85 sq. m, the most complete collection of Breitling watches in the northern capital is presented. New items of 2020 have already arrived here: professional sports models Endurance Pro with bright rubber belts (239.9 thousand rubles), the Superocean Heritage 57 capsule line, inspired by the original watch of 1957 (prices from 341.5 thousand rubles), and also the new Chronomat collection, which includes both ladies' chronographs with three hands in 32 and 36 mm diameters, as well as men's chronographs with in-house caliber B01.
All models received the original rouleau steel bracelet with round links. However, there are bicolor models with a combination of steel and red gold, and in the women's segment there is a Chronomat made entirely of red metal.

1 of 9 Breitling Endurance PRO color watch © press service Superocean heritage '57 Limited Edition watch, Breitling © press service Superocean heritage '57 watch, Breitling © press service Chronomat Automatic 36 watch, Breitling © press service Watch Chronomat Automatic 36, Breitling © press service Watches from the women's collection Chronomat Automatic 36, Breitling Chronograph Chronomat B01 42, Breitling © press service Chronograph Chronomat B01 42 Bentley, Breitling © press service Chronomat B01 42, Breitling © press service>