Google peaked for strawberry dress on August 10, but interest in it has been growing since late July. It was then that TikTok user Avery Mayer posted an emotional video of the outfit unboxing - to date, it has gained more than 5 million views.
THE STRAWBERRY DRESS HAS ARRIVED !!! BE READY FOR CONTENT ANF THANK YOU ALL SO SO MUCH ???????????
♬ original sound - mailleur_maker
The dress itself was released back in 2019. He could be seen, for example, on plus-size model Tess Holliday at the January Grammy Awards. “I love that this dress made me one of the worst dressed people, but now that a lot of TikTok users have tried it on, everyone is worried,” Holliday wrote under her photo in a strawberry dress.
The dress is still on sale on Lirika Matoshi's website for $ 490. However, in order to satisfy demand, which in the first ten days of August grew by 738% compared to July, the designer has to work around the clock and seven days a week. This is also due to the fact that the production of each piece for a team of three people takes two whole days: the dress is made of tulle using sequins and glue that does not harm the environment.
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The Dazed edition has put forward its assumptions about why the dress with this particular design became the most popular. “This is a brilliant strawberry act of self-care in very dark times. The dress means that after the quarantine, we did not live only in the world of sports pants and pajamas. In fact, dressing up is still relevant. Perhaps even more than before."