World AIDS Day is celebrated on December 1, but it is possible to raise awareness of the disease and show support for people living with HIV all year round. Collaborations of fashion brands with specialized charitable foundations help in this, as in the case of Louis Vuitton and RED. The French brand launched the LV Trainer in red, donating proceeds to an organization founded by musician Bono and activist Bobby Shriver that provides HIV testing, prevention, treatment, care and counseling.
Russian brands also do not stand aside, creating items in support of AIDS.Center, a non-profit organization that, among other things, helps people living with HIV to fight discrimination. For this purpose, funds have been allocated from the sale of red leopard-print items issued by the Arut Mscw brand as part of the new charity line Discoteque, and T-shirts with a tie-dye effect with the image of a pink triangle, invented by the Volchok brand in collaboration with the Queerfest pride festival …
1 of 5 Sneakers Louis Vuitton X RED, 87,000 rubles. (Louis Vuitton) © press service Carolina Herrera X RED eau de parfum, 5730 rubles. with discount ("Rive Gauche") © press service T-shirt "Volchok" X "Queerfest", 1500 rubles. ("Volchok") © press service of the Hoodie Discoteque X AIDS. Center, 12,500 rubles. (arutmscw.com) © Press Service Shoper from the Foundation. Andrey Rylkov, 700 rubles. (support-rylkov.org) © press service
AIDS organizations are not the only ones that brands partner with. So, Balenciaga has released baseball caps with the symbols of the World Food Program, which annually provides about 4 million tons of food, Latrika donates part of the proceeds from the sale of merino wool sweaters to the Oleg Belikov Foundation, which supports the blind and visually impaired, and Henderson gave the legendary T-shirts to sign Russian hockey players to open the world of winter sports to children and youth with special needs.
Often, the wards of various foundations are directly involved in the creation of charitable collections. For example, children with diseases of the brain and spinal cord, helped by the Konstantin Khabensky Foundation, painted gift envelopes for H&M, people with autism spectrum disorders who became residents of the Anton Is Here Nearby Center made ceramic dishes for The Dar Store, and the pupils of the Krasninskaya school boarding school in the Smolensk region came up with prints for the Customize me hoodie.
The concept store "Twelve" offers to immortalize any child's drawing on a silver pendant with a chain. Ordering a decoration will help raise money for filming a new episode of the cartoon "Just about the Important", which is being developed with the participation of a group of psychologists to help parents and children understand each other and build warm relationships in the family.
1 of 15 Chest of drawers Reda X "Family SMA", 90,000 rubles. (artgroup-msk.ru) © press service Balenciaga X WFP baseball cap, € 305 (balenciaga.com) © press service Game from the Center for Communication Space, 450 rubles. (planeta.ru) © press service of the Hoodie Cstmz Me X Katya G., 6990 rubles. (customizeme.ru) © press service Leikozu.net socks, 360 rubles. with discount (lamoda.ru) © press service Plaid from Advita fund, 2600 rubles. ("Easy-easy") © press service Gift card H&M X Konstantin Khabensky Foundation, you can deposit any amount (H&M) © press service Dishes The Dar Store X "Anton is here next", 1850 rub. (thedar.store) © press service Pendant "Twelve" X "Just about the important", 4000 rubles. (prostoovazhnom.ru) © Press Service Latrika X Sweater Oleg Belikov Foundation, 11,500 rubles. (latrika.com) © press service Backpack Arny Praht X "Anton is near here", 5990 rubles. (shop-antontutryadom.ru) © press service T-shirt from the center "Violence.net", 2900 rubles. (shop.nasiliu.net) © press service Bag I Am Studio X Meet for Charity, 2500 rubles. (meetforcharity.today) © press service of Hoodie "Dobroshrift", 4200 rubles. (dobroshrift.ru) © press service T-shirt from the collaboration of Henderson and the Russian Ice Hockey Federation in support of children's sledge hockey, 1999 rub. (Henderson) © press service
Today, support is also needed for cultural institutions, which cannot fully function due to the restrictions associated with the coronavirus pandemic. Buying New Year's gifts in gift shops is a small but important contribution to making it possible to come to museums as actively as before as the epidemiological situation improves.
Sometimes these gifts are made in collaboration with local brands. For example, the Garage Museum has released holiday sets with books on contemporary art and Windsor's Soap scented candles, and the Obedinenie online gallery has collected art objects from its residents and design items from the Chambers concept store in a gift box. The purpose of "Unification" is to show that art is closer and more accessible than it seems. You can touch it and even give it away.
1 of 5 Mask from the Pushkin Museum, 700 rubles. (Pushkin Museum store) © press service Garage set, 4500 rubles. (Garage Bookshop) © press service Palaty X OBDN typesetting set, 15 500 rubles. (obdn.ru) © press service Earrings Recycled.object X Garage, 2100 rubles. (Garage Bookshop) © Press Service Textiles "Richter" X The Dot Home X Аlisa Yoffe, 45,000 rubles. ("Richter") © press service
DIY gifts are made not only by artists, but also by designers: former Numéro Russia editor-in-chief Igor Andreev knits avant-garde sweaters under the Vereja brand, and FCEIGHT founder Arina Razinskaya hand-dyes hoodies using the tie-dye technique. Some things appear as a result of the handmade work of a large team: eight people work on one Hatfield hat, including a dummy, silk-screen, wax-maker and calligrapher, and textiles and clothes of Kresttskaya Stitch are embroidered by two dozen employees of the factory of the same name in the Novgorod region.
However, perhaps the largest pool of employees belongs to the St. Petersburg project Granny's. It brings together grandmothers from all over Russia who knit mittens, hats, sweaters and other things to order. The products are warm thanks not only to Peruvian wool, but also to the fact that they are made with special, grandmother's, care.
1 of 10 Lalo Cardigan Handmade Embroidered Cardigan, $ 770 (lalocardigans.com) © Press Office Handmade Bevza X Nadiia Ceramic Necklace, € 390 (bevza.com) © Press Office Glove.me Handmade Embroidered Gloves, 6900 rub. (glove.me) © press service The Dar Store X Zhostovo ball, hand-painted, 6000 rubles. (The Dar Store) © press service Hand-knitted Vereja sweater, 36 400 rubles. (КМ20) © press service IKEA X Byredo candle in a hand-made vessel, 799 rubles. (IKEA) © press service FCEIGHT sweatshirt, hand-painted, 7000 rubles. (FCEIGHT) © press service Handmade collar "Kresttskaya stitch", 23 500 rubles. (krstrochka.ru) © press service Granny's hat, knitted by hand, 2000 rubles. (@russiangrannies) © press service Hatfield X Ticker Tattoo, 22,700 rubles. (hatfield.ru) © press service
New Year is a time of miracles: for example, recycling plastic, rubber, glass, ocean debris and coffee grounds into slippers, boots, earrings, designer watches and reusable mugs. An ecological approach together with the author's design will make even a typical New Year's present invaluable. Especially if supporting the environment is linked to charity. Levi's bags made of denim leftovers were made at workshops of the Cooperative Porto Alegre organization, which supports socially vulnerable groups, and the proceeds from the sale of the Urban Tiger jacket made of certified membrane material go to preserve the Amur tigers, which, according to the WWF, remain in Russia less than 600.
1 of 15 Polyarus shopper from banner scraps, 2500 rubles. (polyarus.store) © press service Kaffeeform mug made from recycled coffee grounds, € 15.90 (kaffeeform.com) © press service Levi's X Coop Porto Alegre clutch made from recycled denim, 2500 rub. ("Colored") © press service Premiata sneakers from recycled materials, € 300 (premiata.it) © press service Uniqlo jacket made from recycled down, 6999 rubles. (Uniqlo) © press service F_WD boots made of recycled rubber, 16 950 rubles. (TSUM) © press service Urban Tiger X WWF jacket, 27,000 rubles. (Urban Tiger) © press service Solid Water serving dishes made of recycled glass, 950 rubles. (nnedre.com) © press service Vatnique jacket from stock materials, 20,000 rubles. (@vatniquecouture) © Press Office Recycled Nylon Everlane Slippers, $ 50 (everlane.com) © press service Bentgablenits shirt made of vintage materials, $ 295 (bentgablenits.com) © press service Prada bag made of recycled nylon, 34,500 rubles. (Prada) © press service Recycled glass COS earrings, 2390 rub. (COS) © Press Service Tom Ford Recycled Plastic Watch, $ 995 (tomford.com) © Press Service IKEA Recycled Plastic Cushion Cover, RUB 399 (IKEA) © press service>