TAG Heuer Unveils A New Generation Of Connected Watches

TAG Heuer Unveils A New Generation Of Connected Watches
TAG Heuer Unveils A New Generation Of Connected Watches

Video: TAG Heuer Unveils A New Generation Of Connected Watches

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Video: TAG Heuer introduces the new generation of its luxury Connected Watch 2023, January
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“Mechanical watches are our priority and will remain so forever, and connected watches are a living functional product that accompanies you every day. They are not mutually exclusive,”says Frédéric Arnault, Head of Strategy and Digital Development.

The fourth oldest son of Bernard Arnault, a graduate of the famous École Polytechnique in Paris, he joined the TAG Heuer watch company in early 2017, where he was immediately assigned to the smartwatch segment. By that time, the company had already released the first TAG Heuer Connected (their premiere took place in November 2015 in New York) and was preparing to present the next generation of TAG Heuer Connected Modular 45, in which the buyer could independently combine case elements, dial and strap and even change the electronic module for traditional mechanical.

TAG Heuer Watches Connected
TAG Heuer Watches Connected

1 of 4 TAG Heuer Watches Connected © Press Service TAG Heuer Watches Connected © Press Service TAG Heuer Watches Connected © Press Service TAG Heuer Watches Connected © Press Service

The latest generation of TAG Heuer Connected has been created in partnership with strategic partners Google and Wear OS and is focused on new technical and sporting achievements.

The watch originates from traditional watch mechanics and inherits the style of Carrera chronographs - it has a stainless steel or titanium case, sealed to five atmospheres, with a combination of polished and satin-finished details, the bezel is made of steel or black ceramic.

The Wear OS by Google operating system (compatible with both iOS and Android) provides access to basic services like Google Assistant, GoogleTranslate and Google Pay, GPS is tied to Google Maps, you can receive messages and notifications, listen to music, and check the weather.

The new watch is positioned as an indispensable tool for sports. A highly sensitive heart rate sensor is integrated into the back cover, and a dedicated TAG Heuer Sport app allows you to record physical activity indicators (speed, distance, calories, lap time). The app currently supports golf (similar to the 2019 Connected Golf Edition), running, cycling, walking and fitness, with more activities to come.

The interface can be controlled using the "chronograph" buttons (the upper one launches the Sports application, the lower one - the stopwatch, which counts thousandths of a second) and the electronic crown (navigates to Google) or directly by pressing the OLED touchscreen protected by a sapphire crystal. Compared to previous generations of connected watches, its resolution has increased to 320 pixels. Qualcomm Snapdragon Wear 3100 is now used instead of Intel processor.

The customer can choose not only interchangeable rubber straps or a steel bracelet, but also one of five display options. Orbital digital neural network design, Carbon inspired by the honeycomb structure of carbon composite, plus versions of classic mechanical dials - skeletonized Heuer 02 and digital Carrera Heuer 01.

Following its presentation in New York, TAG Heuer Connected went on sale in boutiques around the world. The steel model on a rubber strap received a price tag of 109 thousand rubles, the version on a steel bracelet will cost 118 thousand rubles.>

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