Reliability and solidity in everything - that's what distinguishes Rolex in the watchmaking market. And it's not just about the manufacture of watches: the brand itself pours its proprietary Everose gold, produces its own calibers, each and every one of which receive the COSC certificate, and also holds the title of champion in terms of production volume in the premium segment per year. The produced movement parts, retailers selling finished watches, and world-class sports tournaments with which cooperation agreements are concluded are subjected to the most careful selection. Not to mention the outstanding athletes who claim to be ambassadors.
In motor racing, Rolex has entered into a global partnership with Formula 1 (since 2013), and has been the timekeeper of the 24 Hours of Le Mans (since 2001) and 24 Hours of Daytona endurance races. Rolex became the title partner of the American race in 1991 (it was then renamed the Rolex 24 At Daytona), but the partnership began back in 1962, when the race lasted only three hours. In 1963, Rolex launched its legendary chronograph with a tachymeter on the bezel, the Oyster Perpetual Cosmograph (Ref. 6239).
1 of 2 Rolex Oyster Perpetual Cosmograph Daytona © press service © press service
High-precision, reliable watches have been developed especially for race car pilots. A few years later, the word Daytona appeared on the dial, and the chronograph itself became an absolutely cult thing. Recall that it was the Oyster Perpetual Cosmograph Daytona watch, owned by Paul Newman, that became the most expensive wristwatch sold at auction ($ 17,752,500).
The winners of this year's 24 Hour Race in Dayton received a 40 mm steel and yellow gold watch on a bicolor Rolezor bracelet. The all-steel engraved Oyster Perpetual Cosmograph Daytona chronograph was the trophy of the last race at Le Mans.
1 of 2 Rolex Oyster Perpetual Cosmograph Daytona © press service © press service
For the past 20 years, Rolex has sponsored the CHIO Aachen equestrian festival, which has been held in West Germany since 1898. CHIO Aachen is one of four Majors in the Rolex Grand Slam of Show Jumping. Every July, 65 riders from 18 countries come to Aachen to demonstrate their skill, bearing and speed in overcoming the obstacle course (some of them have the trademark Rolex green color). The winning horse is covered with a green blanket, and the best Rolex jockey is presented with the Grand Prix and an automatic steel Oyster Perpetaul Datejust watch on a metal bracelet.
Rolex Oyster Perpetaul Datejust © press service
Today Rolex sponsors a dozen major international regattas, including the Australian Rolex Sydney Hobart and the British Rolex Fastnet Race, as well as the world's leading yacht clubs in London, Sydney, Monte Carlo, Hong Kong and, of course, New York. It was the New York Yacht Club that established the America's Cup - the oldest international regatta was first held in 1851. And it was with the New York Yacht Club that Rolex's sailing partnerships began in 1958. For the first 25 years, every America's Cup winner received an Oyster Perpetual Submariner chronometer - a reliable steel watch with water resistance up to 200 meters and perfectly readable information on the dial. It is said to have been a favorite of skippers until the release of the new Yacht-Master in 1992, which is awarded to today's regatta winners and boat owners.
1 of 2 Rolex Oyster Perpetual Yacht-Master II © Press Office Rolex Oyster Perpetual Yacht-Master 37 © Press Office
The prizes will be given to the Yacht-Master automatic three-handed hands in various diameters of Rolesor (steel combined with 18K gold) or Rolesium (steel plus platinum bezel). Another reward option is the Yacht-Master II chronographs with a “regatta” function that allows you to start the countdown (up to 10 minutes) and bring the yacht to the starting line at maximum speed and in the most advantageous position.>