The SIHH showroom in Geneva is attracting more and more attention, hosting new brands under the arches of Palexpo. Three years ago there were only 16 of them, and now there are 35 in total - six more than last year. The exhibitors were divided almost in half: 17 exhibit in a dedicated space for independent watchmakers, the Carre des Horlogers, and 18 occupy large stands in the main exhibition space.
Among the newcomers to SIHH 2018, for example, is the highly respected house of Hermes, thanks to which the watch show in Geneva has become even more prestigious. “SIHH is an exclusively watch-making event with an interesting range of brands, in addition, it has a very calm, intimate atmosphere, conducive to communication with the press,” commented Guillaume de Senne, head of the Hermes watch business, on the move. For the first time, the Watchmakers Square will house Armin Strom, DeWitt, Chronométrie Ferdinand Berthoud, Romain Gauthier and Élégante by FPJourne (François-Paul Journe presents only one women's collection).
© SIHH press service
The past year was marked by a global change of senior management in the Richemont Group. SIHH 2018 is recruited by a younger generation of CEOs: Nicolas Baretzky (Montblanc), Geoffroy Lefebvre (Jaeger-LeCoultre), Louis Ferla (Vacheron Constantin), Christopher Granger (IWC), Chabi Nuri (Piaget), Patrick Pruneau).
For the second year in a row, the salon will be available to the general public. Last year, the Palexpo Open Day was attended by 2,500 people, and the experience was considered successful (perhaps next year SIHH organizers will set aside two whole days for public visits). Fans of watchmaking will be able to take a look at the showcases with novelties on January 19, the last day of the exhibition. A ticket for the Open Day, worth CHF 70, can be booked online.
© SIHH press service
Those who do not have the opportunity to see with their own eyes the newly minted masterpieces of fine watchmaking (as well as the famous historical Cartier Mystery Clock and the exhibits of The Beauty of Time), will be able to follow the exhibition in the daily reports of.>