The bias towards conscientious consumption forced those who did not miss a single freshly released collection to reconsider their attitude to shopping, disassemble their wardrobe and take out long-forgotten bags from the upper shelves. They can be integrated into modern imagery or resold on specialized platforms. According to research by personal recommendation service Lyst, the resale of luxury goods increased by 255% in 2019. In turn, a report from reseller TheRealReal says that 32% of users consider buying used items as an alternative to fast fashion.
Global brands cannot control the growth of the secondary market, due to both the increase in the level of environmental awareness of citizens and the general interest in vintage design. But it has the right to offer customers a republished bag instead of an archive bag - with expanded functionality, greater capacity and an irreplaceable aroma of novelty. One of the first to return the legendary model from the past to Dior is the Saddle bag, created back in 1999 under John Galliano. Later, the updated Balenciaga Motorcycle and Fendi Baguette models appeared on the runway, with the latter becoming one of the most popular products of 2019. The attempts of the luxury segment to overtake the resale did not stop there: Gucci, Prada, Miu Miu, Hermès, Tod's, Etro and Giorgio Armani presented their reflections on the topic of nostalgia. But first things first.