“The client needs to be intrigued. Isaia suits are recognizable by the famous coral twig on the lapel of the jacket, but we decided to turn our attention to the brand's new symbol - the red leather bag that I now carry with me. The fact is that soon we are launching a new website, as well as opening a club with the same name - Red bag. This red bag contains fabrics that I personally collected, which only I can sell to a client. After purchase, the buyer is issued a certificate for membership in our club."
“ We need to make the most of high technologies so that the service works quickly. We have developed an app for tailors all over the world. The whole process becomes easier and faster with it. It all starts with taking measurements of the client, then he moves on to the choice of fabrics and models (from pockets to the length of the jacket). All data is personalized by the program, and then a letter is automatically generated that "flies" to Naples. Here our specialists and tailors immediately reserve the fabric and get to work."
We also pay attention to an online store where you can buy shirts, sportswear, accessories and, of course, suits. There are prospects for online sales of suits, but we do not place big bets on this segment online. Firstly, in order to buy a suit, you need to know all the nuances of your sizes and proportions, and secondly, our client likes to come to the store, touch the fabrics, try on costumes “live”. He enjoys the buying process."
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“ Not everyone has a sense of style from birth, our task is to help the client find it. Style starts with small details, and we try to convey them to the buyer. Gradually, he will be able to independently distinguish and feel all the little things - and this is how the taste is developed. I always give this example: imagine a full hall (for example, the Bolshoi Theater), and you are alone on the stage. Are you feeling great? If yes, then the style has been found."
“ The main thing in a suit is to feel comfortable and confident. The formal style can always be diluted and combined in your own way: complement a checkered jacket with a cartoon print T-shirt, wear sandals with a suit, hide a sweater under a jacket, and add jeans to a tuxedo. I am in favor of wearing things the way you like and feeling your best at the same time."
“ Youth is not numbers, it is in our heads. A prime example is the Isaia customer. He travels everywhere, he has a lot of hobbies, he works hard, but also finds time for hobbies, family and children. Also, he is not a macho man who never sheds tears. If a girl leaves him, he will not hide his feelings. Moreover, he can be either 30 or 60 years old."
“Collaborating with young artists is an interesting experience. In today's reality, they have a hard time, because before them everything was created by great artists. It is so difficult to find something new, your own way in a world where practically everything is there. We are happy to work with such promising people from the art world."
“A family company is a business mirror that reflects its owners. If there is no family, then the mirror becomes crooked. The brand will lose its identity, and such examples are known to everyone. Today it is extremely difficult to maintain independence in a world where large conglomerates own everything. They wanted to outbid us several times - we refuse two or three such offers a year and so far we do not see ways to merge with anyone. Isaia is still a family business.”>