Dolce & Gabbana Alta Sartoria show was held in Florence
Dolce & Gabbana became a special guest of the Pitti Uomo international men's fashion exhibition, which has been partially moved online due to the coronavirus pandemic - to the specially created Pitti Connect platform. It was there that the couture shows of the Italian brand were broadcast for those who could not come to the Florentine Palazzo Vecchio and Villa Bardini.
In atmospheric locations, Domenico Dolce and Stefano Gabbana presented the Alta Sartoria women's and men's collections, in the development of which the designers collaborated with local artisans: tanners, jewelers, embroiderers, gold leaf makers, feather specialists and silk printers. Together they created fur T-shirts with the coat of arms of Florence, embroidered T-shirts with portraits of the Medici family, three-piece silk moire suits and brocade robes in bright colors. To stylize the images, they used items also created by small workshops: Taddei Firenze leather chests, Argentiere Pagliai silver clutches, Vivian Saskia Wittmer slippers, Paolo Penko brooches and Traversari Mosaici medallions.
The Dolce & Gabbana Alta Sartoria gala show, marking a triumph of craftsmanship, mutual aid and return to work after the tough coronavirus pandemic for the fashion industry, began with the handover of the keys to the city. The symbolic act was attended by the mayor of Florence Dario Nardella and longtime friend of the Dolce & Gabbana house Monica Bellucci.
Prada Mode project took place in Shanghai
The Italian brand has unveiled Prada Mode Shanghai, the fifth part of the global project. It is an international cultural platform that brings together areas such as music, debate, gastronomy and fashion, and aims to create new experiences. For the project, director, producer and screenwriter Jia Zhangke has transformed the Prada Rong Zhai historical site in downtown Shanghai into an artistic MIÀN intervention inspired by his own cinematic universe. In two days, the site was visited by more than 2 thousand people, including actress Fan Bingbing, composer Tang Dong and architects Lyndon Neri and Rossana Hu (Nery & Hu).
For two days, August 31 and September 1, film screenings were held in the video hall decorated in the style of the 80s. The choice of food and drinks for the buffet was dictated by the history of the villa and restaurant Jia Zhangke "Mountains May Go" in Shanxi province. In addition, the Prada Mode Shanghai hosted morning and afternoon talks on urbanism, culture, art and personality transformation in a pandemic. The discussions were broadcast online using the Prada Mode program.
1 of 10 Prada Mode Shanghai © press service Prada Mode Shanghai project © press service Prada Mode Shanghai project © press service Prada Mode Shanghai project © press service Prada Mode Shanghai project © press service Prada Mode Shanghai project © press service Service Prada Mode Shanghai Project © Press Service
Uniqlo Ecozone Opens at Garage
On the ground floor of the Garage Museum of Contemporary Art, the Together for Sustainable Development zone, created in collaboration with the Japanese brand Uniqlo, has appeared. There are installations that tell about the brand's innovative technologies used in the production of clothing and aimed at conserving water, reducing CO2 emissions and recycling materials. In addition, digital screens are installed in the zone, which invite visitors to take a test and find out how they personally influence the world around them and how to make their life more environmentally friendly. There is also a Recycling Box in the corner, where you can leave clean and used Uniqlo clothes - after sorting with the assistance of the Second Wind charity, they are sent to those in need. The zone "Together for sustainable development" will work in the museum until the end of October.
1 of 8 Uniqlo Zone “Together for Sustainable Development” at Garage © Press Office Uniqlo Zone “Together for Sustainable Development” at Garage © Press Office Uniqlo Zone “Together for Sustainable Development” at Garage © Press Service Uniqlo Zone “Together for Sustainable Development” at Garage © Press Service Uniqlo Zone “Together for Sustainable Development” at Garage © Press Service Uniqlo Zone “Together for Sustainable Development” at Garage »© Press Service Uniqlo Zone" Together for Sustainable Development "at Garage © Press Service
The first HUGO outlet store appeared in Outlet Village Belaya Dacha
HUGO, which resulted from the division of Hugo Boss into two brands in 2016, opened its first store in Outlet Village Belaya Dacha. In a space of 143 sq. m, the interior of which is designed in graphite colors with the addition of HUGO's signature red shade, women's and men's collections are presented with discounts up to 30%. These are wool coats, plaid suits, long sleeve polos, embroidered shirts, branded hoodies, as well as shoes, bags and accessories.
"Outlet Village Belaya Dacha" © press service
Bosco launches a joint campaign with the Friends charity foundation
On September 5-6, the Bosco Tennis Club in Luzhniki will host the Bosco Friends Open tennis tournament, where professional players will play against business and media representatives. Anyone who buys a polo or a T-shirt from the Bosco collection for the spring-summer 2020 season in GUM or Petrovsky Passage will be able to visit the tournament, each of which can be decorated with customized embroidery for free. 30% of the amount spent will be transferred to the Friends Charitable Foundation. He helps philanthropy in Russia become more effective by training employees from different organizations, helping to scale projects and building strategies.
Bosco polo shirt © press service
Ermenegildo Zegna launched a campaign in support of the nature reserve
The Italian brand Ermenegildo Zegna, which celebrates its 110th anniversary in 2020, has introduced a new part of the #WhatMakesAMan campaign (“What defines a man”). This season, she raises the topic of heritage and care for future generations, inviting clients to become part of the Zegna Forest project and support Oasi Zegna, a natural reserve (500 thousand trees) in Piedmont, which was founded by Ermenegildo Zegna himself. To do this, you can go to the company's website and purchase a wooden heart with a special engraving. Each piece is carved from wood fell or cut down in Italy to heal the forest belt, and symbolizes the heritage of Ermenegildo Zegna and the designer's love for his native country.
Another component of the company's work in the field of ecology is the strategy of responsible production #UseExisting. The brand uses recycled and used fibers in its production, from which classic and casual clothing is sewn with the appropriate mark.
Wooden heart engraved "From the heart of Oasi Zegna", Ermenegildo Zegna © press service
Jacob & Co unveils Supreme collaboration
Streetwear brand Supreme has reimagined watches from American brand Jacob & Co Five Time Zone. The new models received two dial sizes (47 mm and 40 mm) in black and white, with three time zones (Paris, Tokyo and New York) and the Supreme logo. The bezel is encrusted with diamonds, the strap is made of alligator leather. The joint collection also includes a 14-karat gold pendant in the shape of a working lock with a chain. Supreme logo is applied to the front and bottom of the suspension.
1 of 4 Five Time Zone, Jacob & Co X Supreme © Press Service Five Time Zone, Jacob & Co X Supreme © Press Service Five Time Zone, Jacob & Co X Supreme © Press Service Jacob & Co Pendant Supreme logo © press service
Prada and adidas Originals show their second collection together
Prada continues its partnership with adidas Originals, this time featuring three reimagined Superstar sneakers, which will celebrate its 50th anniversary this year. They are available in three new color schemes - monochrome black, black and white and a combination of silver chrome and white. At the same time, recognizable details have been preserved - three stripes, a trefoil and a rubber cape. Prada Superstar sneakers will go on sale on September 8 in the brand's boutique on Bolshaya Dmitrovka, as well as in TSUM and GUM.
1 of 4 Superstar sneakers from the new collaboration between Prada and adidas Originals © press service Superstar sneakers from the new collaboration between Prada and adidas Originals © Press service Superstar sneakers from the new collaboration between Prada and adidas Originals © Press service Superstar sneakers from the new collaboration between Prada and adidas Originals © press service
Nike made the first collection of sportswear for pregnant women
Nike has unveiled the brand's first-ever line of sportswear for pregnant women and new-born women. The Nike (M) series includes a stretch top, a crew-neck T-shirt, a drop-waist leggings and a pullover that can be used as a cape while breastfeeding.
The women's design and technology team at Nike was involved in the development of the clothes: they based on the comparison of 150 thousand scans of the bodies of different women in order to optimize the size and fit of clothes for expectant mothers, and also collected detailed comments from 30 pregnant or newly born athletes.
“The more we listened to expectant and new-born mothers, the more we learned, and then we reworked and improved the patterns with inclusive design. This is a major project in life - working closely with moms to create a capsule that truly supports women's relationships with sports during this special period of their lives,”says Carmen Zolman, senior director of apparel innovation at Nike.
The Nike (M) collection will be available from September 27th on the brand's website.
1 of 4 Nike (M) Collection © Press Office Nike (M) Collection © Press Office Nike (M) Collection © Press Office Nike (M) Collection © Press Office
"Cultrab" has released a T-shirt with a reproduction of the painting based on the protests in Belarus
The Kultrab brand put on the T-shirt a reproduction of the painting “Belarus” by Artem Loskutov. While working on the painting, the artist used a technique he called "cudgel painting": it is the application of red paint on a white canvas with a rubber baton. An art object dedicated to the protests that continue in the republic after the announcement of the presidential election results was sold for 3 million rubles. - Half of the amount of Loskutov promised to transfer to the victims of repression. A T-shirt with his work costs 2020 rubles. and is sold on the Kultrab website. The brand plans to transfer all funds from the sale of the item to Belarusians who have suffered from violence.
T-shirt "Cultrab" with a reproduction of the painting "Belarus" by Artem Loskutov © kultrab.com