Alexander McQueen has released new sneakers Tread Slick
A novelty from the spring-summer pre-collection of Alexander McQueen - Tread Slick sneakers, which have become a light version of the leather boots of the same name, has appeared in TsUM, Tretyakovsky Proyezd and Barvikha Luxury Village. They are made of black and white canvas, equipped with a massive rubber sole and are designed for both women and men. Tread Slick shoes have already featured actor Timothy Chalamet, singer Soko, skateboarder Evan Mock and virtual influencer Lil Mikela.
1 of 2 Tread Slick sneakers from Alexander McQueen © press service Tread Slick sneakers from Alexander McQueen © press service
Louis Vuitton introduced the Pont 9 bag
Louis Vuitton has expanded its collection of accessories with the Pont 9 bag. It is named after the oldest bridge in Paris, Pont-Neuf, near which the headquarters of the fashion house is located. The clear lines of the bag, crafted from calfskin and available in a range of colors (from black and white to pink and saffron), echo the architecture of the landmark. But the main element of the Pont 9 is the round Louis Vuitton Circle logo from the 1930s, interpreted by creative director Nicolas Gesquière and added to the bag lid and long strap.
1 of 5 Louis Vuitton Pont 9 Bag © Press Office Louis Vuitton Pont 9 Bag © Press Office Louis Vuitton Pont 9 Bag © Press Office Louis Vuitton Pont 9 Bag © Press Office Louis Vuitton Pont 9 Bag © press service
Converse has collaborated with Fear of God
Fear of God, a favorite of Kanye West, Travis Scott, Jay Z and Kendrick Lamar, has reimagined the iconic Converse Chuck 70 sneakers with a vintage, timeless design with a contrasting toe, leather tongue and long laces that wrap around the ankle (for comfort on the back a loop is provided). The shoes were based on minimalism and a combination of black, white and gray colors, which are used by the creative director of Fear of God Jerry Lorenzo in his collections. Earlier, he presented the same minimalistic, contrasting and perfectionist collaboration with the Italian brand Ermenegildo Zegna (it will be available at TSUM in the fall).
1 of 3 Converse X Fear of God sneakers © press service Converse X Fear of God sneakers © press service Converse X Fear of God sneakers © press service
Giorgio Armani announces new ambassador
22-year-old Monegasque race car driver, Scuderia Ferrari pilot Charles Eclair became the face of the advertising campaign for the spring-summer collection of Giorgio Armani Made to Measure. It was shot by photographer John Balsom in a location that is equally close to Charles Eclair and Giorgio Armani - on the Cote d'Azur.
According to the designer, the up-and-coming racer embodies "novelty, energy and charisma that match the style of the Made to Measure collections." The service of tailoring suits to order allows the buyer to independently choose the model, fabric and details of the future product and thus become a participant in the creative process. It is also available in Moscow boutiques of the Italian brand.
1 of 3 Charles Eclair for Giorgio Armani Made to Measure © Press Office Charles Eclair for Giorgio Armani Made to Measure © Press Office Charles Eclair for Giorgio Armani Made to Measure © Press Office
Gucci launches #StandWithWomen campaign
Gucci continues to help address the challenges posed by the spread of coronavirus infection. This time, the Italian brand launched the #StandWithWomen campaign as part of its Chime for Change initiative, launched in 2013 to tackle inequality in all its forms. It aims, firstly, to increase funding for non-profit organizations that support women, and secondly, to raise awareness of the issue of gender-based violence during the COVID-19 pandemic.
The launch of the campaign was announced by Salma Hayek-Pino, co-founder of Chime for Change and board member of the Kering Foundation. “It is now more than ever time to unite to protect the health, safety and human rights of girls and women around the world,” she said in a video message. “We express solidarity with women around the world to end gender-based violence. We stand in solidarity with women around the world because the progress we have made in our long struggle for gender equality is at stake.”
The #StandWithWomen campaign was preceded by donations from the Kering conglomerate, a Gucci partner, and the Kering Foundation in China, Italy, France and the United States. Gucci itself has allocated € 2 million for the initiative. You can support the campaign and contribute on the #StandWithWomen platform.
#StandWithWomen campaign launched by Gucci © press office
ADED has placed advertising banners on the balconies of Moscow apartments
The Moscow creative team ADED, whose members are exploring the possibilities of the urban environment for daily visual communication, has released a collection of hoodies, long sleeves and T-shirts. They are available in black, white, red and yellow, adorned with the ADED brand name and are available in limited quantities.
As an advertising campaign for the new collection, the team placed banners made from scrap materials (from clothes to bed linen) on the balconies of five Moscow apartments. The banners sent a message to the world that ADED continues to operate, despite its self-isolation regime and the inaccessibility of the usual ways of creative expression. In addition, it is a kind of symbol of dialogue and solidarity with people from other countries, who are also forced to sit in quarantine.