Louis Vuitton opened a pop-up boutique in St. Petersburg
The Louis Vuitton pop-up boutique dedicated to women's shoes and accessories has opened in the Babochka boutique, located in the building of the Grand Hotel Europe in St. Petersburg. Along with the classic models of the French brand, it features futuristic Archlight sneakers, chunky Academy sandals, an architectural Capucines bag, a new Twist crossbody, as well as items from the LV Escale summer capsule collection. The pop-up boutique is open until 31 August.
Pop-up boutique Louis Vuitton in St. Petersburg © press service
Miu Miu presented a special summer collection On the Coast
Miu Miu is nostalgic for travel, especially the carelessness, freedom, youth, coquetry and optimism inherent in a vacation on the Cote d'Azur. To make it easier for fans of the brand to survive the temporary closure of borders, the Italian brand has released a special collection that recreates the atmosphere of a summer resort. It includes airy tiered skirts, rainbow cashmere sweaters, bleached denim dresses, and blue and white vichy check sundresses. The collection also includes bags, shoes and accessories: espadrilles with embroidery in nautical tones, mules and ballet flats with a knitted top, sandals decorated with daisies, straw and raffia baskets and vintage-style sunglasses. All items are already available in Miu Miu boutiques.
1 of 10 Miu Miu Collection On The Coast © Press Office Miu Miu On The Coast Collection © Press Office Miu Miu On The Coast Collection © Press Office Miu Miu Collection On The Coast © Press Office Miu Miu Collection On The Coast © Press Office Miu Miu On The Coast Collection © Press Office Miu Miu On The Coast Collection © Press Office Miu Miu On The Coast Collection © Press Office
Gucci launches virtual shoe fitting feature
Snap Inc., which owns the Snapchat app, has introduced a virtual shoe fitting feature. Gucci was the first fashion brand to try it. Now Snapchat users from the US, UK, France, Italy, UAE, Saudi Arabia, Australia and Japan can point their camera to their feet and see Gucci's iconic Ace, Rhyton, Tennis 1977 and Screener sneakers. The pair you like can be ordered directly from Snapchat using a special Buy Now button.
“Shoe Try-on is designed to bring Snapchat users up to date with Gucci's latest shoe collections,” said Jeffrey Perez, Head of Luxury Snap. “We are moving further down the marketing funnel towards learning and converting. This is the future of social media commerce.”
The virtual shoe fitting feature also works in the Gucci app on iOS. Russian users can try it in the app of the online retailer Lamoda: adidas, Nike, Reebok, Converse and Under Armor sneakers are available for fitting.
Gucci Virtual Shoe Fitting Process © wwd.com
Burberry showed ad campaign with virtual Kendall Jenner
Burberry has unveiled an advertising campaign for the TB capsule collection, all of which are traditionally adorned with a reimagined British brand logo. The campaign consists of two parts: a photo that model Kendall Jenner took herself at home, and a video for which Burberry creative director Ricardo Tisci, photographer Nick Knight, graphic designer Peter Savill and stylist Katie England digitized and brought Jenner to life. In the video, Jenner demonstrates the brand's new products - for example, a one-piece swimsuit, a sports kit, a hooded jacket and chunky sandals, sunbathing on branded cubes, posing with a surfboard and riding a skateboard.
“Ricardo wanted to work closely with me to realize this collection in different ways. He prompted me to interpret the campaign on my own - and it was a truly exciting opportunity. I liked that I was able to bring my personal vision into it,”said Kendall Jenner of the campaign.