About the concept
The brand's concept lies in the very name FCEIGHT, which combines the words “future collaborations” and “eight” (number eight and inverted infinity). Founder Arina Razinskaya believes that fashion in the old format has become clumsy, and a successful business requires bold and quick decisions, so she plans to work on collections not alone, but together with creative people from all over the world. These are designers, artists, illustrators, photographers and media heroes - in general, all those who want to find new forms of self-expression.
“Today designers work in a rush mode: they are driven into the framework of a strict schedule of Fashion Weeks and marketing activities, and in addition to the main collections, they release collaborations, drops, merchandise dedicated to all possible corporations and their products. So why not take the best from the industry and free yourself from any constraints? " - comments Arina Razinskaya on the idea that came to her back in 2019.
Back in 2017, Helmut Lang started working with invited designers, Moncler in 2018, and Jean-Paul Gaultier, who had previously announced his retirement, in 2020. For Arina Razinskaya, other representatives of the fashion industry serve as examples, namely, successful retail brands: KITH, which over the nine years of its existence has released joint collections with Levi's, Tommy Hilfiger, Nike, New Balance, Columbia, Versace and a dozen other brands, and Colette, collaborated with Hermès, Louis Vuitton, adidas Originals and Saint Laurent.
“As for the Russian market, there is a very cool hosiery brand St. Friday Socks, led by the talented Sergei Tonkov. In addition to releasing the main collection, he regularly collaborates with artists, musicians, showmen, museums and even cartoon companies,”says Arina Razinskaya.
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About the FCEIGHT X Alexander Arutyunov collaboration
FCEIGHT's debut is associated with the name of the designer Alexander Arutyunov. “A subtle, passionate artist with a powerful character and charisma,” as Arina herself describes him. Her idea of a collaboration coincided with Alexander's desire to do something that would go beyond his main collections. “As it turned out, he had been thinking about the second line for a long time, but he didn’t have enough time or a partner to take the burden off production,” says the FCEIGHT founder. - He took out a huge bundle of archival sketches and said with trepidation: "These are cool dresses and shorts, and I never had time to sew them off." We chose 30 designs out of them, discussed fabrics, thought for what price to sell it and in what form the capsule will be integral."
The collaboration has resulted in classic asymmetric trench coats, dresses with chunky gold buttons, three-piece striped suits in the style of the 30s and transforming hoodies that turn into crop tops. “In my opinion, this is an ideal basic wardrobe, in which the signature of the Alexander Arutyunov brand is preserved. Stylish things are becoming available to a wider range of buyers,”- describes the collaboration Arina Razinskaya.
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About subsequent collections
Now FCEIGHT is working on a capsule collection together with artist Roman Reznitsky, whose pop-art canvases are estimated at $ 5-10 thousand. “His paintings tell stories, they have irony, philosophy, eroticism, hidden meanings and bright colors. Our task is to create an art collection and at the same time not go into merch, direct quotes from paintings and banal prints on T-shirts."
At the same time, Arina Razinskaya is negotiating with students of the British Higher School of Art and Design, with whom, according to her, more time and live communication is needed. "I will definitely do a joint project, perhaps not only with design students, but also with novice illustrators."
About the shop on Patriarch's Ponds
The FCEIGHT boutique opened on June 1 on the site of the former Katya Dobryakova store in Bolshoy Palashevsky Lane, 1. Patriarshiye Ponds are of particular importance for Arina Razinskaya: “I grew up in this area, went to school 20, lived there in several apartments and started Tantal men's clothing store. It was almost 20 years ago. I am ready to change any scenery, but not the location itself."
The designer-architect Lydia Lee was called in to change the interior, her task was to make the space bright, comfortable and modern. According to Lee's project, the floor was painted gray, the light was completely changed, the ceiling design and furniture were changed, and a large mirror was installed under the ceiling, which visually expanded the room. “The store turned out to be beautiful and fashionable,” the founder of FCEIGHT invites. You can buy brand clothes on the official website.