Fendi boutique opened in TSUM
Fendi announced the opening of a boutique on the third floor of TsUM. On an area of 134 sq. m with a floor of white and gray Tuscan marble, which together with the mosaic carpets resembles the decoration of Roman churches, the Italian brand's women's collection is located - from clothes to bags, shoes and accessories. Clothes are hung on champagne-colored metal structures, while bags and shoes (which take up almost half of the boutique) are displayed on horizontal shelves covered in ivory leather. The gypsum wall panels are embossed with 3D embossed FF logo designs by former Fendi Creative Director Karl Lagerfeld.
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Frame Moscow opened its own online boutique
Frame Moscow, a chain of men's clothing boutiques, has launched an online store frameguide.ru. It features jackets, blazers, shirts, jumpers, T-shirts, pants and tracksuits, including brands from Moorer, Atelier Portofino, Ballantyne, Limitato and Bertolo. Also in the collection of the online store there are shoes, bags and accessories - for example, hats and belts. All this is promised to be delivered the next day after placing the order.
Frame from the Frame Moscow lookbook © press service
Prada launches virtual tours of its production, boutiques and art space
Prada invites everyone with VR goggles to take a walk through its properties, including the Fondazione Prada in Milan and Venice. The brand's first video in the Prada Virtual Reality series, created in collaboration with leading user experience company Sprinklr, has appeared on the brand's YouTube channel. With this project, Prada wants to get closer to its fans during the forced social distancing caused by the coronavirus pandemic.