RASARIO
The RASARIO brand cannot be called everyday, even with a great stretch: the emphasis is on evening dresses. Figure-hugging dresses, voluminous silk tops, skirts embroidered with sparkling sequins, Studio 54 jumpsuits - these are just a few of the range of the brand created by Rasida Lakoba.
Among the achievements of RASARIO are not only sales on Net-a-Porter, but also clients that other designers dream of all their lives. The stars take to the red carpets in these fancy dresses and attend evening events, which is, in fact, a breakthrough given the specifics of the Russian brand.
“Our first big star was model Alessandra Ambrosio, but we still start with Jennifer Lopez,” says RASARIO representatives.
Katy Perry, Coco Rocha, Cindy Crawford, Heidi Klum, Yara Shahidi, Kourtney Kardashian and many other celebrities have been seen in the brand's outfits many times. “Collaboration with the stars is a systematic big work that lasts 24/7. We have a partner agency located in Los Angeles: after all, all the main red carpet events take place there, they say in the brand. - This is only part of the process. We are also constantly in touch with stylists from all over the world. The work is carried out in equal shares in two directions - we clearly understand who we would like to see in RASARIO, and we contact ourselves, and we also scrupulously work with the analytics of the incoming stream."
1 of 8 Coco Rocha © instagram.com/rasario Cindy Crawford © instagram.com/rasario Katy Perry © instagram.com/rasario Alessandra Ambrosio © instagram.com/rasario Candice Swanepoel © instagram.com/rasario Kourtney Kardashian © instagram.com/ rasario Yara Shahidi © instagram.com/rasario Heidi Klum © instagram.com/rasario
Despite the already impressive list of stars, RASARIO notes that they really want to see Beyoncé in the outfits of the brand: “We are in love with her and have been negotiating with her team for several seasons, I hope that our big release will take place in the very near future”.
Lesyanebo
At some point, a short video in which Gigi Hadid prepares for the Met Gala and eats instant noodles in a beautiful pantsuit filled almost all Instagram accounts, somehow connected with fashion. It's nice that the model was wearing a Lesyanebo brand, it's even nicer that Hadid appeared in Olesya Shipovskaya's costumes more than once. Just the other day, the model was again seen in a trouser suit from the new collection.
Also on the list of the Russian brand's stellar victories are Instagram fashion director Eva Chen, heavyweight fashion influencers Caroline Vreeland (by the way, the granddaughter of the legendary Diana Vreeland) and Eleanor Karizi.
1 of 5 Eva Chen © instagram.com/lesyanebo.brand Eva Chen © instagram.com/lesyanebo.brand Gigi Hadid © instagram.com/lesyanebo.brand Carolyn Vreeland © instagram.com/lesyanebo.brand Eleanor Karisi © instagram.com/ lesyanebo.brand
KATYA DOBRYAKOVA
Few Russian brands risk entering the foreign market, and the KATYA DOBRЯKOVA brand is not only represented in Korea, France, the USA and other countries, but in 2016 even opened a store in the center of New York. True, now the team members have come to the conclusion that this is not the format for them, and have launched an online store focused on American customers. During its three years in New York, the Russian brand has acquired a permanent clientele, among which there are stars.
“The first win was actress Gabrielle Union. She was published in our coat, she was photographed, and the image in which she was, liked the editors of the American Vogue website so much that Union even devoted a little material. At the same time, we did not know that she had our coat, and it was very pleasant, - says the director of the KATYA DOBRЯKOVA brand Arina Razinskaya. - Jessica Biel is also among our regular clients. She repeatedly bought things from us in Soho, in which she was often photographed in her everyday life. She came both herself and with her stylist."
1 of 7 Gabrielle Union © instagram.com/katyadobryakova_brand Jessica Biel © instagram.com/katyadobryakova_brand Jessica Biel © instagram.com/katyadobryakova_brand Rita Ora © instagram.com/katyadobryakova_brand Amanda Dusopin © instagram.com/katbrayadobkin katyadobryakova_brand
Rita Ora appeared in the jacket KATYA DOBRYAKOVA. True, according to the director of the brand, the jacket was handed over to her through her American PR specialists and friends. In the same way, Robbie Williams got the sweatshirt: it was presented by Andrei Malakhov, and the singer posted a post on his Instagram page where he was rehearsing (which is typical, the song "Party Like A Russian") in this very sweatshirt.
It is curious that the sales of the brand were at one time influenced not by the fashion icon, but by the TV presenter and comedian Amanda Seals, a local celebrity who has little association with fashion. According to the memoirs of Arina Razinskaya, after Sils noted the brand on her Instagram profile, orders immediately began to arrive in the online store.
Fakoshima
In addition to the clothes of Russian designers, foreign stars also wear accessories. For example, Niki Minaj made a splash when she came to the fashion show wearing the avant-garde glasses of the domestic optics brand Fakoshima.
Vika Gazinskaya
One of the record holders for the number of star clients is Vika Gazinskaya. The designer has been successfully developing her brand for a long time not only in Russia, but also in the West, and her name is known to anyone who is even a little fond of fashion. In the past, Vika is a finalist of the LVMH competition, her things adorned the windows of the cult Parisian store Colette, she was among the first Russian designers selected by a major Western brand for collaboration: the joint collection of Vika Gazinskaya with the & Other Stories brand (part of the H&M Group) was sold out outright in a short time. The designer's victories can be enumerated for a long time. It is not surprising that with such a portfolio, Vika Gazinskaya items are worn by Elle Fanning, Millie Bobby Brown, Solange Knowles, Katy Perry, Naomi Watts and other celebrities.
1 of 13 Isla Fisher © instagram.com/vikagazinskaya_official_moscow Millie Bobby Brown © instagram.com/vikagazinskaya_official_moscow Katy Perry © instagram.com/vikagazinskaya_official_moscow Katy Perry © instagram.com/vikagazinskaya_official_moscow Naomi Wats © instagram_moscow / vikagazinskaya_official_moscow Mandy Moore © instagram.com/vikagazinskaya_official_moscow Mary J. Blige © instagram.com/vikagazinskaya_official_moscow Karen Gillan © instagram.com/vikagazinskaya_official_moscow Leandra Medine © instagram.com/vikagazinskaya_official_moscow vikagazinskaya_official_moscow Elle Fanning © instagram.com/vikagazinskaya_official_moscow
Kalmanovich
The first major client of the Kalmanovich brand was Giovanna Battaglia, who has long become a fashion icon far beyond the borders of her native Italy. Today, the circle of stellar lovers of sophisticated tops and bold, slightly rock-n-roll dresses has significantly expanded and includes such famous actresses as, for example, Cynthia Nixon.
“Most often, stylists of stars turn to us. Abroad, LUXCARTEL is working with us - a fashion incubator that cooperates with luxury designers. In fact, they are responsible for working with stylists and celebrities,”says the founder and designer of the brand, Yulia Kalmanovich.
Recently, the brand's outfits have been worn by Haley Bieber, Flaviana Matata, Yara Shahidi, Caroline Vreeland. According to the designer, the recent appearance of Chrissy Teigen in a pink asymmetrical mini-dress made a splash: as soon as the model appeared in public, many people wanted to buy it.
1 of 5 Hayley Bieber © instagram.com/kalmanovich_studio Caroline Vreeland © instagram.com/kalmanovich_studio Yara Shahidi © instagram.com/kalmanovich_studio Chrissy Teigen © instagram.com/kalmanovich_studio Flaviana Matata © instagram.com/kalmanovich_studio
WOS
One of the best Russian brands, created by Andrey Artyomov, is loved by everyone: musicians, models, playwomen, journalists, actresses, directors, students and stylists. Fortunately, the brand's assortment has things for every wallet and taste (provided that the taste is good).
It's even hard to imagine which of the Russian trendsetters would have bypassed Walk of Shame, which this year changed its name to the laconic WOS. In the West, Artyomov is doing quite well too. Katy Perry appears in brilliant outfits of his brand, Tina Kunaki walks in WOS dresses along the coast, and Leandra Medine's wardrobe, for whose attention almost all fashion brands in the world are fighting, is 50% of Artyomov's collections.
1 of 11 Katy Perry © instagram.com/walkofshame.com Leandra Medine © instagram.com/walkofshame.com Leandra Medine © instagram.com/walkofshame.com Leandra Medine © instagram.com/walkofshame.com Leandra Medine © instagram.com/ walkofshame.com Leandra Medine © instagram.com/walkofshame.com Caroline Vreeland © instagram.com/walkofshame.com Yvonne Orji © instagram.com/walkofshame.com Irina Shayk © instagram.com/walkofshame.com Tina Kunakey © instagram.com/ walkofshame.com Hari Nef © instagram.com/walkofshame.com
Vassa & Co
The Vassa & Co brand is invariably associated with constructivism, avant-garde, strict lines and trouser suits, which announcers and TV presenters wear with great pleasure: these trousers and jackets look good in the frame. We do not presume to say which models Ivanka Trump especially likes, but she has already appeared twice in the light in things from the Vassa & Co collections.
Vilshenko
Olga Vilshenko, who lives and works simultaneously for Moscow and London, is a rare example of a designer who knows how to use the cultural codes of her country. Handicrafts and elements of traditional dress coexisting with modern trends result in very beautiful, practical and noteworthy things. In embroidered Vilshenko dresses, Florence Welch appears (among other things, the face of Gucci), Sarah Jessica Parker wears the brand's outfits at the presentation, and Anne Hathaway at the film premieres.
1 of 11 Gwyneth Paltrow © instagram.com/vilshenko_official Anne Hathaway © instagram.com/vilshenko_official Sarah Jessica Parker © instagram.com/vilshenko_official Florence Welch © instagram.com/vilshenko_official Florence Welch © instagram.com/vilshenko_official Florence Welch © instagram.com / vilshenko_official Leandra Medine © instagram.com/vilshenko_official Erin Lauder © instagram.com/vilshenko_official Alison Sudol © instagram.com/vilshenko_official Florence Pugh © instagram.com/vilshenko_official Alexa Chung © instagram.com/vilshenko_official>