Fashion News: H&M Campaign, Coronavirus Sweatshirts, Uniqlo Project

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Fashion News: H&M Campaign, Coronavirus Sweatshirts, Uniqlo Project
Fashion News: H&M Campaign, Coronavirus Sweatshirts, Uniqlo Project

Video: Fashion News: H&M Campaign, Coronavirus Sweatshirts, Uniqlo Project

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Alexander McQueen revealed the result of a collaboration with artist Howard Tanguy

In April, Alexander McQueen launched the #McQueenCreators project, where it collaborates with various artists and encourages their Instagram followers to create. This time, the fashion house's collaboration partner was London-based illustrator Howard Tanguy, who taught at Central Saint Martins College for 17 years, including John Galliano and Gareth Pugh. Tanguy made a drawing based on the men's look from the fall / winter collection of Alexander McQueen - a double-breasted wool coat with an ivory pattern and ink-colored trousers with a tightened top and silver threads. The work process is posted on the YouTube channel of the British brand, and everyone is invited to repeat it and show it under the hashtag #McQueenCreators.

H&M donated over 30 thousand units of textiles to medical institutions and low-income families in Russia

The Russian division of the Swedish company H&M has allocated more than 30 thousand units of textiles for a total of 25 million rubles: these are bed linen, underwear, basic clothing and towels. They will be sent to charities, healthcare workers, low-income families, hospice patients, socially vulnerable groups of citizens, as well as people who find themselves in difficult life situations due to the coronavirus pandemic. The list includes, for example, the Russian Red Cross, the Faith and Mercy funds, the All Together association.

“Now, during a pandemic, adult and children's clothing is especially needed in hospices. Due to the quarantine, visits to loved ones are prohibited, and the wait for the transfer can be delayed altogether, so the stock of basic things helps a lot. And with the onset of warmth, hospice wards - children and adults - are increasingly walking around. And now they have a comfortable change - long-sleeved T-shirts, hoodies and shirts. We know for ourselves how clean, soft clothing affects dignity and comfort. And in hospices everything should resemble home and comfort - every detail should be pleasant and familiar. Despite all the difficulties due to the pandemic, we in the fund do not wash our hands and continue to help. And we especially appreciate the support of philanthropists in this difficult time,”says Anna Skorobogatova, director of the Vera Hospice Charity Fund.

has detailed here how fashion companies are helping to fight the coronavirus pandemic.

H&M flagship store on Tverskaya Street in Moscow
H&M flagship store on Tverskaya Street in Moscow

H&M flagship store on Tverskaya Street in Moscow © press service

Uniqlo presented a new collaboration with Marimekko

The Japanese brand Uniqlo showed a new joint collection with the Finnish company Marimekko. It includes ultra-light windbreakers, loose shirts, wide-leg pants, pleated skirts, elongated T-shirts and shirt dresses designed for women and children. Each piece is adorned with a print from the Marimekko archives: Kivet 1956 (stylized large rough stones), Laine 1965 (black and white waves creating an optical illusion), Tori 1970 (images of fruits from the market). A collection of apparel and accessories, including straw hats, roomy bags, striped scarves and colorful espadrilles, will go on sale on May 4th via Uniqlo. Find out what Marimekko products are made by Finnish Prime Minister Sanna Marin here.

Uniqlo also launched the # Meaningful Things project, in which it invited everyone to remember the simple and valuable moments that make life more complete every day.

Uniqlo X Marimekko
Uniqlo X Marimekko

1 of 7 Uniqlo X Marimekko © Uniqlo X Marimekko Press Service © Uniqlo X Marimekko Press Service © Uniqlo X Marimekko Press Service © Uniqlo X Marimekko Press Service © Uniqlo X Marimekko Press Service © Uniqlo X Marimekko Press Service © Press Service -service

"Two Balls" dedicated the collection of sneakers to the urban culture of Tokyo, Seoul and Shanghai

The revived Soviet brand Two Balls, which republishes archival sneakers from forty years ago (worn, for example, by Viktor Tsoi, Yuri Gagarin and the protagonists of the film "The Adventures of Electronics"), has released an experimental collection. In them, the team turned not to the Soviet archives, but to the urban culture of Tokyo, Seoul and Shanghai. The 1971-05 model in black refers to the Japanese avant-garde of the middle of the last century, and the red, olive and dark gray low-top model 1976 sneakers - to the image of Asian metropolises, which are in perpetual motion and at the same time seem to be frozen in eternity. You can buy new items from the spring collection "Two Balls" on the official website of the brand.

Collection "Two balls", spring-summer 2020
Collection "Two balls", spring-summer 2020

1 of 5 Collection "Two balls", spring-summer 2020 © press service Collection "Two balls", spring-summer 2020 © press service Collection "Two balls", spring-summer 2020 © press service Collection "Two balls", spring-summer 2020 © press service Collection "Two balls", spring-summer 2020 © press service

Arny Praht has released shoppers in support of Nochlezhka

The Russian brand Arny Praht sewed shoppers with a quote from the work of the German modernist poet Rainer Maria Rilke: “Let everything happen to you. And beauty and horror. Keep going. Everything has passed and it will pass. " According to the creators, these words best reflect the emotions that people experience in quarantine during the coronavirus pandemic. Shoppers are made of beige and black textiles, can fit a laptop, tablet and A4 documents and cost 690 rubles. a piece. All proceeds from the sale will be directed to the Nochlezhka charitable organization, which has been providing comprehensive assistance to homeless people since 1990. In April, the organization was supported by blogger Ruslan Usachev.

“Thousands of people are now unable to stay at home and take care of themselves on their own,” says co-founder of the brand Anna Prakht. - They were left homeless for various reasons. For reasons that none of us is immune to. Now it is especially important to find the spiritual strength to see behind the stereotypical image of a homeless ordinary person. Do not lower your eyes and lend a helping hand. Helping others, we help, first of all, ourselves, filled with strength and kindness."

Shopper Arny Praht in support of Nochlezhka
Shopper Arny Praht in support of Nochlezhka

Shopper Arny Praht in support of Nochlezhka © press service

“Is it naive? Very "showed a collection with prints about coronavirus

Project of the actress Nelly Uvarova “Naive? Very”presented a collection of sweatshirts, T-shirts and shoppers with ironic prints calling to stay at home during the coronavirus pandemic. They were performed by young people with special needs, whom the project helps to adapt in a social environment and find their place in life. The proceeds from the sale of the collection will help the organization overcome the crisis: almost all employees went into self-isolation with salaries, and landlords refused to cancel the rent. View and buy items from the collection “Naive? Very”can be found at naivno.com.

Collection of the project “Naive? Very "dedicated to the coronavirus
Collection of the project “Naive? Very "dedicated to the coronavirus

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The first digital showroom of domestic designers was launched in Russia

The National Fashion Chamber, together with the Union of Russian Buyers, has launched a new online project aimed at supporting Russian brands and stores. The first digital showroom was launched this week, which was held in the format of one-hour meetings in Zoom. More than 30 people took part in it, including representatives of the brands Fakoshima, Red September, Angela Le Bourgeois, LES ', Valeria SAAD and buyers from Russia, Italy, Japan and Germany. The designers presented their collections through lookbooks, videos and line sheets, agreeing on their possible sale in various stores. The National Chamber of Fashion plans to hold such meetings at Zoom every week.

“The format of virtual meetings turned out to be successful for both designers and buyers,” comments Alexander Shumsky, President of the National Fashion Chamber and Mercedes-Benz Fashion Week Russia. -This is not only a work session where fabrics and prices are discussed. The project, of course, differs in scale from everything that the National Chamber of Fashion does, but it is precisely this chamber that makes it possible to establish direct connections."

About how the first Russian Fashion Week in a virtual format was held, " spoke here.

Photo: press service
Photo: press service

© press service

Gossip Girl Costume Designer Confirms Series Relaunch

HBO is working on a relaunch of Gossip Girl, which was popular in 2007-2012 thanks to its outfits. Costume designer Eric Daman was responsible for a selection of plaid skirts, velvet headbands, school-branded bombers and low-cut cocktail dresses worn by wealthy Upper East Side millennials. Recently, he confirmed his participation in the work on the continuation of the series, which will tell about a new generation of New York teenagers and gossip and intrigue in the era of social networks. The reboot is also being worked on by original creator Josh Schwartz. It is not yet known whether the characters Leighton Meester, Blake Lively, Ed Westwick and Penn Badgley will appear in the new "Gossip Girl".

Shot from the series "Gossip Girl"
Shot from the series "Gossip Girl"

Shot from the series "Gossip Girl" © press service

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