Supercars are exhibited as works of art in a Russian museum for the first time. Lamborghini: The Design Legend also became the first exhibition in the new wing of Erarta, a modern museum, which is housed in a heavy building built for the district committee in 1951. The contrast between the facade of the house and the exhibits of the exhibitions is hardly accidental - contemporary art always lives in conflict with reality.
© Lamborghini press service
On the contrary, there is no paradox in the fact that Lamborghini cars are on display in the museum hall. Given the latest urban trends, all cars, except for taxis, will soon be the only place left. The famous Lamborghini Miura is no stranger to it - she took part in the project The Racing Car: Toward a Rational Automobile at the MoMA Museum of Modern Art in New York back in 1966. Erarta 's other exhibits include 400GT, Diablo, Gallardo Super Trofeo and one of forty Centenario released to mark the 100th anniversary of the brand's founder, Ferruccio Lamborghini. Other models of the iconic Italian brand are displayed in 1: 4 scale, as well as in photographs, sketches, paintings and vintage advertising posters.
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The gastronomic set of Artyom Grebenshchikov, chef of Erarta restaurant, tells even more about the history and spirit of Lamborghini. One of the dinner courses is dedicated to the red Lamborghini tractor - hinted at by a dish of half-dried tomatoes with watermelon, crispy mustard and pomegranate granite on a red plate. Mackerel with cauliflower ice cream and yuzu with its sharp corners and straight lines in the design refers to the Diablo model. And scallops with a crispy cale and two onion shapes on an azure plate are created to remind you of Lamborghini boats. The bull, the symbol of the mark, is served in the sixth course. The dinner set ends with a dessert called Miura (guava sorbet, muale, mango ganache and chocolate), named after the recognized design legend.
Having comprehended the history of Lamborghini in every possible way, we talked about its present and future with Mitya Borkert, the new chief designer of the brand.
Mitya Borkert © Lamborghini press service
- You have worked for Porsche for 17 years. It seemed like love forever, and suddenly Lamborghini!
- The brain always needs new tasks, especially creative people. Plus, Lamborghini is a designer's dream come true. Every morning, when I drive from home to work in Sant'Agato Bolognese, I think "Wow!"
- You just flipped a toggle switch in your head: Porsche OFF - Lamborghini ON?
- These toggle switches need to be flipped regularly. I'm sure that when you do something over and over again (even something very good), you can no longer do anything new. For example, I love Depeche Mode. This group will soon turn 40 years old, and all these years they have been popular, their music is relevant. And their secret is not that they play the same song, on the contrary, they always manage to be new and different. I have to look in the mirror from time to time and ask myself "am I still in shape, am I out of circulation?" You can't do the same thing cool forever.
- What did you bring with you to your new place of work?
- Structural thinking and strategic approach. I just talked about creativity, but actually I run the unit, in a sense I am like a football coach. I have a great team - guys from Argentina, Korea, Portugal, Italy, Bulgaria and Croatia - they represent an incredibly rich and diverse culture, and I have to put it all together and channel it into a single channel. Each of our cars is the result of teamwork.
© Lamborghini press service
- I heard that you return designers to almost prehistoric methods of work - to creating models, for example.
- It's true. Before my arrival, the employees of the department were most of all focused on computer modeling. Now everyone draws by hand and models - they create things that can be touched. Artists are required to work with their hands. It may seem like old-fashioned techniques, but designers should definitely see an object in three-dimensional space.
- In March, spoke with the president of the company, Stefano Domenicali, and he said that with the advent of Urus, Lamborghini will become a brand of family cars. How will all of this affect design in the future?
- No way! The Urus will simply be the first model to be thought of as a family car. Now I can't always drive a Lamborghini myself - I have a wife and two children. What should I do, take a wife and leave the children at home?
- Can such things coexist?
- But how? In the case of sports cars, you make the design, frankly, aggressive and defiant. Although a family car does not have to be limp and boring, other visual solutions are still better for it.
- Urus will have many different souls. And the brand itself is the whole world, the universe. It’s not only cars, it’s a lifestyle, an environment, a setting, a certain taste, it’s a house, a yacht, clothes, whatever. Of course, our customers also need a suitable family car. Urus, by the way, will be a great car for an egoist too, for active people who go in for sports. Surely the new model will also attract many women. This is a beautiful and truly multifunctional machine. I can't wait to meet the Urus on the streets. I saw her in motion on our training ground and I am quite sure that we did everything right - her proportions are outstanding.
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- Can you describe the Lamborghini design in one word?
- No, you need two: expect the unexpected. Lamborghini's design language is outstanding. You see Lamborghini a kilometer away and you recognize the brand. Her design DNA is one of the strongest in the automotive industry.
- How to make an eye-catching design at the same time, but not slide into excessiveness, whose middle name is bad taste?
- All designers, by definition, must have good taste and a sense of this edge. I believe in the beauty of Lamborghini cars - they have to be extreme but extremely beautiful.
- What is beauty?
- The right combination of all aspects of the design. You cannot measure a design by saying, "This is ugly, and this is beautiful because of this and that." In the end, it's like eating - you just like it or not. But our task, of course, is to create a wow effect in a positive sense. And I will not be modest - in this I see my strength.
- What are you working on now?
- Over the future.>