On April 14, five independent brands released a joint communique announcing their non-participation in Baselword 2021. Following Rolex, Patek Philippe, Chopard, Chanel and Tudor, the LVMH watch divisions made a similar decision. It is their stands that greet visitors of the main pavilion of the Messe exhibition complex.
“Due to the clearly weakened participation of representatives of the Swiss watch industry and, as a result, the low number of visitors, the LVMH watch division and the house of Bvlgari decided to withdraw from Baselworld in order to maintain their status and proper relations with customers and the press,” the official says. press release LVMH.
The companies will take part in a new exhibition event scheduled in Geneva in April 2021. “The simultaneous meeting of all representatives of the Swiss watch industry in Geneva - the historic center of watchmaking - provides a unique opportunity to unite and revive our industry, weakened by many differences and disagreements,” - said the head of Bvlgari Jean-Christophe Babin. However, the format of participation of LVMH brands in the Geneva Summit has yet to be clarified.>