In 2017, Burberry destroyed £ 28.6 million of unsold products (apart from clothing, footwear and accessories, cosmetics were also on the list), after which it was heavily criticized. But from now on, the brand will approach the issue of recycling differently.
As part of the brand's new strategy, all unsold items will be recycled sustainably and socially. Representatives of the company emphasize that Burberry has already begun to recycle, repair or donate unsold items. By 2022, the brand intends to dispose of all categories of its products in an ethical manner, including beauty products.
Burberry tackled the illiquid product problem last year by partnering with Elvis & Kresse to recycle 120 tonnes of leather scrap into new products over the next five years. The Burberry Foundation also actively supports research at the Royal College of Art to develop new sustainable materials.
In addition, Burberry refuses to use natural fur. It will not be in the new collection, and the brand intends to gradually remove existing items with natural fur from sale.
“A modern suite is socially and environmentally responsible. This belief is at the core of Burberry's philosophy and our key to long-term success,”says Burberry CEO Marco Gobetti.>