In each new collection, Conscious Exclusive H&M uses new, environmentally friendly materials. This season it will be possible to buy items from Piñatex alternative leather, made from pineapple leaves, BLOOM Foam, an elastic foam based on algal biomass, and Orange Fiber, an eco-friendly fabric derived from citrus juice by-products. It is worth noting that the Conscious line is just one of the many initiatives of the Swedish brand. The other day, the company spoke about the work done in 2018 and shared the numbers.
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Minimization of harmful emissions
Ethics is an important aspect in the DNA of the H&M Group brands. Last year, the concern managed to reduce the percentage of carbon dioxide emissions from its own operations by an additional 11%. It also became known that last year H&M signed an agreement according to which it limited the use of certain groups of chemicals in its production. By 2030, the company intends to significantly reduce its greenhouse gas emissions.
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Working with artificial intelligence
An AI department has appeared in the H&M Group, the purpose of which is to select the most popular and relevant goods for the buyer. In the future, the involvement of artificial intelligence will help reduce the percentage of unsold clothing.
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Recycling materials
Today, more than half (57%) of all things used in the production of the H&M Group are made from recycled materials or from alternative sustainable sources. For example, the brand's past green collections have used recycled polyester, fishing nets and even candlesticks. Almost all of the cotton (95%) that the H&M Group works with is sourced from sustainable sources or recycled.
Changes have also taken place in the approach to packaging processing and production. In total, over the past year, the H&M Group managed to collect 20,649 tons of textiles for subsequent use. That's about 103 million T-shirts.
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Outlet opening
Afound is a new project of the H&M concern, also launched in 2018. This is a multi-brand outlet in the democratic segment. Here you can buy unsold goods from over 60 brands at discounted prices.>