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In Russia, the Loewe Paula's Ibiza 2020 collection, which includes women's and men's clothing, shoes and accessories, can only be found in TSUM (2 Petrovka st.). Of the eight boutiques that have opened in the world, the Moscow space has become the second largest.
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The pop-up is a colorful tent (89 sq. M.) On the first floor of the department store. The walls are painted using the Japanese tai-dye technique, which was originally called shibori-zome and is based on dyeing a knitted fabric. The space also features pillows with images of vintage Paula's designs and floor lamps with crocheted lampshades in various techniques.
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The brand's creative director Jonathan Anderson was inspired by the Balearic Islands, where the designer spent his summer vacations with his parents, and Paula's archival drawings. Floor-length dresses, wide-hem capri pants, trousers, boleros and swimwear are decorated with colorful images of mermaids splashing among the corals and lilies swaying in the water.
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The marine theme continues in the line of accessories: totes, bags, small cosmetic bags, hats, caps and visors abound with mermaids and lilies. Small leather bags are made in the form of funny octopus, dolphin and whale, and the decorations resemble sea cows and stars. As always, the collection features branded wicker basket bags made from palm leaves and models created in the traditional IIata technique for the Balearic Islands. The line also includes new models of bags: square baskets made of wild reed and agave cactus fibers, woven on old looms and painted in multi-colored shades.
1 of 8 Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office -service Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office Loewe Paula's Ibiza Collection 2020 © Press Office
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In the space, you can also find a new perfume: Loewe Paula's Ibiza 2020. It opens with notes of coconut water, mandarin and galbanum, which are replaced by an accord of wet wood, sand lily and frangipani. The composition finishes with shades of ambergris, patchouli and Madagascar vanilla.