The Vetements brand, which Demna Gvasalia left in September, moved up one place to tenth. Moncler, ranked 14th, posted an 18% increase in revenues in the second quarter. Brands Alexander McQueen and Loewe moved up five and seven spots respectively, while Loewe entered The Lyst Index for the first time in the third quarter, the press service said.
© press service
Most often, sneakers are looked for in fashion search, namely the adidas Continental 80 model, which was seen by Kendall Jenner, Haley Bieber and Sofia Ricci, as well as Nike Air Jordan 1 Mid SE and Ozweego from adidas by Raf Simons. The second most popular product of this quarter - the Gucci leather belt with a double G buckle - has been searched an average of about 110,000 times a month since July.
The Vetements embroidered cap was the eighth most popular product in the third quarter, with searches for the brand's caps growing 136% in August. On the day that creative director Demna Gvasalia announced that he was leaving his post, the number of requests for Vetements grew by 22%.
For the preparation of the report, Lyst analyzes the shopping habits and behavior of more than 9 million online shoppers each month who search for and purchase fashion products from 12,000 brands.>