For the second year in a row, the premiere shows and sales of Chanel watches are held at the Aizel concept store. In 2017, Chanel presented here a limited edition model J12 Mademoiselle with a figure of Mademoiselle on the dial (apart from the capital's multi-brand, the presentation was also held in the cult Parisian boutique Colette, which closed last December). That launch became one of the loudest in the world: the entire batch was sold out in less than half an hour.
“We are very proud that Chanel has again chosen Aizel as a partner in this project,” says Aysel Trudel, founder of the fashion boutique. “But this year, Russia, Moscow and Aizel were honored to host the world premiere of a new model in black ceramic. This is important both in terms of the prestige of our country in the world fashion arena and in terms of the prestige of Aizel."
© press service Chanel
The new Code Coco is an accessory watch on a flexible "quilted" bracelet made of polished black ceramic with a thin steel edging. As in the previous, all-steel version (by the way, it will also be sold in Aizel), the clasp is located above the dial and exactly repeats the lock of the legendary 2.55 bag. When the bracelet is fastened, a latch located across the lacquer divides the black lacquered dial into two parts: at the bottom you can read the time (the hands are controlled by a quartz movement), and at the top you can see a tiny princess-cut diamond. Turn the lock 90 degrees and the flexible bracelet with square links will unfasten. Chanel has added one more fashion code to the Code Coco steel models - high-tech black ceramic. The famous J12s made from it 18 years ago brought phenomenal success to the Chanel watch movement.
© press service Chanel
“Code Coco is, first of all, the perfect complement to the Chanel 2.55 handbags, whose design is based on the lock. If we talk about the combination with the brands presented in the boutique, I will note the Roland Mouret sheath dress - for fans of the classics, a Haider Ackermann or Gucci trouser suit, modern jeans with a Balenciaga leather jacket, Mark Cross box bags, dresses from the Proenza Schouler anniversary collection, - says Aysel. - This watch can be both a fashion accessory and a precious piece of jewelry. They go well with evening and cocktail dresses, business and sporty styles and even the gadgets we use every day."
© press service Chanel
Aizel will receive two models of black ceramics (with diamonds along the contour of the dial and without diamonds) worth from 448,400 to 758,000 rubles. The exact number of hours is not reported, it is planned that the first batch will be about a hundred copies, in case of high demand, supplies will be increased. “Considering last year's excitement, we have every chance to repeat the success this year. We advise you to queue from 11 am on June 21,”warns the shop owner.
From July 1, Code Coco watches will go to Chanel brand stores, including the Moscow boutique.>