American Virgil Abloh released the first Off-White collection in 2014. The popularity of the brand is due to the designer's ability to subtly sense trends and quickly respond to the changing world of streetwear fashion. The 1990s is one of Abloh's favorite themes. Taking the ideas for the Off-White C / O Virgil Abloh capsule, he recreated the iconic pieces of the time, but added them with modern accents.
“From the very beginning, TSUM supported us and was distinguished by progressive thinking, so cooperation with it was a logical decision,” says Virgil Abloh in an official press release. “Working on this collection, we tried to combine our ideas to create things that, we hope, will be liked by TSUM's customers.”
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The main plus of the collection is the perfect combination of all things with each other. Abloh came up with a mini wardrobe that is perfect for everyday looks. The men's section features flannel shirts, T-shirts, hoodies in black and white and comfortable jeans, while the women's line, made in the same style, features daring dresses with a deep neckline and a barely visible shoulder line, loose sweatshirts, fitted T-shirts and tracksuits., which are appropriate both during the day for a walk and in the evening in a trendy club.
The collection is complemented by accessories such as a chain wallet made of black paper clips and a bag decorated with large metal details.
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The main print is the Off-White logo, which is almost invisible on fabrics and leather, but at the same time adorns most things: from women's pajamas and men's shirts to the Jitney 2.8 bag and ODSY-1000 sneakers.>