The fashion to appear in public in nightgowns, pajamas or bathrobes, nicknamed dormcore, is not so new, although over the past few seasons it has begun to gain serious momentum, moving from collection to collection. This summer, Moscow massively "relaxed", which is even unusual for such an ambiguous trend. Despite what many call it a one-day outfit, it is more of a discrete ally of the much larger athleisure style, and therefore has a very good future.
Against the background of a radical change in fashion paradigms - when the laws that clearly regulate the dress code stop working, giving way to much less formal ideas about clothes - casual is gaining ground more and more confidently. It is becoming more complex and diverse, giving rise to new directions. Its powerhouse is athleisure, and dormcore, which is much less commercial and mainstream, is a more sophisticated alternative to the well-known comfort of sportswear. In any case, for the weaker half, who has no shortage of choosing designer clothes in this direction. Domestic designers did not disappoint and responded to global fashion with their pajamas and dressing gowns, which turned out to be no worse. It is doubly glad that once acquired things will serve faithfully for more than one season.
Who: Episodes from Milan
What: a young brand, created in 2014 in Milan by an international group of designers, appeared in Moscow just a month ago. She specializes in simple and light things that allow you to create a basic wardrobe for every taste, and besides, they can be easily mixed with each other. A dress in the style of the 1920s with fake straps and light colored robes, which look equally impressive both with loose "house" shorts and flip flops, and with boyfriend jeans and heels, immediately became favorites.
Where: ElobeloStore pop-up, Brush & Blow salon
Who: Goma Fashion Lab
What: in the things of the founder and designer of the brand Angela Goma, the simplicity of lines and sexuality of the American couture of the 1970s Roy Halston is strangely combined with the conceptualism of the Belgians and Japanese. Sensual flowing silk dresses are completely devoid of any details, and suits and jumpsuits are made in the spirit of expensive loungewear. The undoubted highlight of the designer is soft wool coats.
Where: showroom INDEX flat
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Who: IZBA Rouge
What: co-owners of the brand Alina and Yulia Salimov, who founded it in 2014, clearly focus on creating luxurious home clothes, among which, in addition to classic pajamas, 1970s-style suits and dressing gowns attract attention. The style range of the latter is impressive: from the usual striped or Turkish cucumber to richly decorated Central Asian chapans.
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What: designer Svetlana Tegin, who specializes in comfortable and high-quality casual clothes, has long been known for things made of Mongolian cashmere and light sheepskin coats made of thin sheepskin. Almost minimalistic, more often monochrome clothes for every day, devoid of any decor, will be preferred by self-confident intellectuals who put comfort above jewelry.
Where: Leform, Garderob, Aizel.ru, TSUM
What: designer Olga Vilshenko, who works for two cities - Moscow and London, is almost the only compatriot who successfully, both from an artistic and a business point of view, managed to skillfully combine Slavic ethnic motives and European forms of clothing, and also - organize production and sales in accordance with the requirements of the western fashion industry. Despite the fact that Olga does not place a noticeable emphasis on robes and pajamas, the influence of ethnic costume is nevertheless obvious: it is in the soft lines of silhouettes and comfortable forms of clothing, plus in loose, similar to nightgowns, dresses and cardigans devoid of structure and jackets.
Where: Net-a-porter.com, TSUM, Bosco
What: The Primrosé brand team initially worked exclusively on homewear and accessories in natural silk and organic cotton, making lightweight pajamas for the whole family. For the summer, designers easily adapted the same models of sets for going out to society, stitching them from materials with bright prints. The pajama top can be paired with either pants or shorts of your choice, or with your favorite items from your wardrobe.
What: the main feature of the young brand, headed by designer Katya Kombarova, is clothing knitted exclusively from natural materials: Australian merino wool, alpaca wool and soft cotton. Synthetic fibers are used minimally and only if necessary to maintain the shape of the product. Cardigans have no open seams: parts cut according to special patterns are connected with flat closed seams, which allows you to do without unnecessary volumes. The distinctive embroidered designs that adorn every piece deserve close interest, be it a jumper or a cozy cardigan, whose themes range from classical ballet to flora and fauna.