Tim Walker shoots new Louis Vuitton ad campaign
Louis Vuitton has unveiled an ad campaign for the fall-winter 2020/21 men's collection. The main storyteller of the fashion industry, the legendary British photographer Tim Walker, was invited to shoot her. He used an ultra-wide-angle lens, which helped to emphasize the surrealism of what is happening in the frame: the models seem to float through the sky, which symbolizes the utopian idea of freedom and peace. Previously, the cloud print was used as the basis for the scenery of the autumn-winter show of the French brand, as well as the design of several items from the collection. These are bomber, pullover, trousers, Keepall and SoftTrunk bags that are already on sale.
1 of 5 Louis Vuitton advertising campaign "Heaven on Earth" © press service Louis Vuitton advertising campaign "Heaven on Earth" © press service Louis Vuitton advertising campaign "Heaven on Earth" © press service Louis Vuitton advertising campaign "Heaven on Earth" © press service Louis Vuitton advertising campaign "Heaven on Earth" © press service
Doucal's started building a craft library
Some models of the Italian shoe brand Doucal's require up to 96 manual operations to produce. To preserve the secrets of the craft, educate young artisans, reduce the likelihood of errors and optimize production in general, the company launched Doucal's 4.0. Its goal is to record the process of making shoes using high-tech devices: for example, smart glasses equipped with a micro-camera. They will record every step of the Doucal's craftsmen during the various stages of the shoe assembly. The videos will be transmitted to a computer, which, using artificial intelligence, will analyze the repeatability of operations and combine all information to standardize the production process.
Doucal's Master works in smart glasses © doucals.com
Miu Miu presented the Miu Belle bag
Miu Miu showed the debutante of the autumn-winter season - the Miu Belle bag in Matelassé leather. The voluminous texture, which has long become a recognizable element of the Italian brand, emphasizes the connection between tradition and innovation: leather details are first combined with filler and elastic fabric and only then stitched. A bag with Matelassé technology requires approximately 60% more leather than a regular bag of the same size. At the same time, the accessory remains comfortable and lightweight, as well as elastic - the bag can be easily stretched, adapting to the size of the contents.
1 of 10 Bag Miu Belle, Miu Miu © Press Office Bag Miu Belle, Miu Miu © Press Office Bag Miu Belle, Miu Miu © Press Office Bag Miu Belle, Miu Miu © Press Office Bag Miu Belle, Miu Miu © press service Miu Belle bag, Miu Miu © press service
Comme des Garçons Play has released a collaboration with The North Face
The youth line of the Japanese brand has presented a joint capsule collection with a high-tech outerwear brand. It includes basic wardrobe items: a white T-shirt, a gray sweatshirt and a striped shirt. Each piece is embellished with an acronym, logo and the line's signature element - a heart with eyes, created in collaboration with the artist Philip Pagowski. The Play Together collaboration will go on sale on 28 August.
1 of 2 The Comme des Garçons Collaboration Play X The North Face © Press Service The Comme des Garçons Collaboration Play X The North Face © Press Service
Vans showed the sneakers-coloring
The brand has reinterpreted the classic Era sneakers with a livery with a white textile surface and black outlines. The U-Color collection includes two models - with a checkerboard pattern and a flower pattern, which can be painted with special felt-tip pens for fabrics. In addition, the platform is marked with pass phrases that you can add yourself. You can buy coloring sneakers in official stores and on vans.ru.
1 of 6 Vans U-Color Collection © Press Office Vans U-Color Collection © Press Office Vans U-Color Collection © Press Office Vans U-Color Collection © Press Office Vans U-Color Collection © Press -service Vans U-Color Collection © press office
12storeez has updated the coat collection
Three bestsellers of the Russian brand 12storeez - a double-breasted coat, a robe and a coat with a belt - will be released in two compositions for the first time this fall. You can choose a model made from wool (90%) and cashmere (10%), or more budgetary, exclusively from merino wool. For a robe coat, there is a third composition: 80% wool and 20% cashmere. In the production of each product, the method of welded seams is used, which from the seamy side looks the same as from the front.
In addition, the updated 12storeez outerwear collection includes new models - a shirt-cut coat and a jacket coat. They can be supplemented with accessories: quilted headscarves, scarves and hats with earflaps.
1 of 6 Updated coat collection 12storeez © press service Updated coat collection 12storeez © press service Updated coat collection 12storeez © press service Updated coat collection 12storeez © press service Updated coat collection 12storeez © press service