However, you will not see the main stars of the valley in the Allbirds or Atoms models. A few weeks ago, stylist Victoria Hitchcock, who deals with the wardrobe of employees of Google, Uber, Apple and other companies, told Vox that the same Allbirds have not been in demand among locals for a long time. But the services of stylists are becoming more and more in demand. Managers want to dress well and at the same time in accordance with the rules of the world to which they belong. “They are willing to spend a lot of money on their appearance, but they do not want people to see these investments,” says Hitchcock.
Shoes occupy an important place in Silicon Valley, which plays the role of an indicator of a person's social status. It is all the more interesting to keep track of which brands are preferred by different representatives of the IT community. They can be conditionally divided into three groups.
Lanvin and other fashion brands
Unbelievable, but it is a fact. Lanvin is currently one of the most popular brands in Silicon Valley. Their classic sneakers are worn by Google CEO Sundar Pichai and co-founder Larry Page (he also loves the budget Aureus sneaker).
Lanvin fans should include Instagram founder Kevin Systrom (he has several models in different colors), as well as Microsoft CEO Satya Nadella, who most often appears in dark brown sneakers with a patent toe. These, by the way, can be bought at TSUM. Their cost is ₽29,950.
But Sergey Brin traded the French brand for Crocs and the very strange Vibram FiveFingers Classic. We hope he makes a comeback to the Lanvin fan club someday.
1 of 6 Marc Jacobs and Kevin Systrom © Dimitrios Kambouris / Getty Images Satya Nadella © David Paul Morris / Bloomberg via Getty Images Larry Page © Kimberly White / Getty Images for Fortune Sergey Brin © Gilbert Carrasquillo / FilmMagic Sergey Brin © David Paul Morris / Bloomberg via Getty Images Sergey Brin © Trisha Leeper / WireImage
Silicon Valley residents love other premium brands too. For example, Snapchat CEO (and one of the most stylish representatives of the valley) Evan Spiegel has been wearing classic white Common Projects sneakers with recognizable gold numbers for several years. Such a pair costs about ₽30,000.
Airbnb CEO Brian Chesky favors two brands at very different price points. He can be seen in SeaVees sneakers for $ 60, but at the same time he is no stranger to heavy luxury - Gucci sneakers are proof of this.
Twitter founder Jack Dorsey is a Rick Owens fan. For a long time he has worn not only sneakers, but also the things of this designer. Most often he appears in classic hi-tops. At Farfetch, this pair costs $ 52,980.
1 of 3 Evan Spiegel © Matrix / Contributor Marc Benioff © David Paul Morris / Bloomberg via Getty Images Brian Chesky (left) © Frazer Harrison / Getty Images for Airbnb
Silicon Valley's most interesting sneakerhead is Mark Benioff. The Salesforce CEO has been seen wearing Christian Louboutin sneakers many times. Moreover, he chooses quite catchy models: a red lacquered sock, metallic inserts and cloud appliqués. Now this pair is not on sale, but similar models cost about $ 1500 on the official website of the brand.
Nike
There is nothing more stable in the world than Mark Zuckerberg's wardrobe. Jeans, gray Brunello Cucinelli tees and Nike sneakers have been his daily uniform for the past few years. Most often, the CEO of Facebook can be seen wearing the Flyknit Lunar in various shades of gray. The same model is sometimes worn by Elon Musk. However, he is rather an exception to the rule: most often the billionaire appears in classic derby or boots with elongated toes.
1 of 5 Mark Zuckerberg © David Ramos / Getty Images Elon Musk © Lily Lawrence / Getty Images for Oceanic Preservation Society Tim Cook © Drew Angerer / Getty Images Daniel Ick (left) © Michael Kovac / Getty Images for Vanity Fair Daniel Ick © Monica Schipper / Getty Images for Spotify
The Nike team also includes Apple CEO Tim Cook, who prefers the Nike Roshe Two Flyknit. But Daniel Ick, founder of Spotify, is a fan of the trendy Nike Air Force 1 '07. Ick, by the way, also loves the classic adidas Superstar.
Asics
The founder of Box, Aaron Levy, is famous for his love of sneakers in bright colors, which are often also combined with colorful socks. His brand favorite is Asics, and his favorite model is Onitsuka Tiger California 78 OG. True, sometimes Levi cheats on himself, and then he can be seen in laconic black Nike or all in the same Asics, but in a restrained palette.
1 of 6 Aaron Levy © Tony Avelar / Bloomberg via Getty Images Aaron Levy © Michael Short / Bloomberg via Getty Images Aaron Levy © David Paul Morris / Bloomberg via Getty Images
Y Combinator President Sam Altman has the most extensive collection of sneaker brands. This is quite natural: in 2016, he launched an app that helped track the releases of new sneaker models, as well as Supreme drops. Here you want it or not, but you will be interested in fashion brands.
1 of 3 Sam Altman © Sean Gallup / Getty Images Sam Altman © Steve Jennings / Getty Images for TechCrunch Sam Altman © Steve Jennings / Getty Images for TechCrunch
However, Asics is still among his favorite brands, but there are also examples like the Yeezy Boost 350 v2 Beluga or Puma Blaze of Glory.>