Casablanca
The French-Moroccan brand emerged in 2018. The founder of the brand and part-time designer, Charufa Tyler, managed a lot before the launch: he was a photographer, started the Parisian club Le Pompone, came up with a concept for his own streetwear brand Pigalle and collaborated with Virgil Abloh. Tyler acquired Charufa's design skills from his parents, who worked in an atelier in Casablanca. The designer's hometown gave the name to the brand.
1 of 3 Casablanca Collection, Spring-Summer 2020 © Press Office Casablanca Collection, Spring-Summer 2020 © Press Office Casablanca Collection, Spring-Summer 2020 © Press Office
Tyler's first menswear collection showcased the brand's style: great fabrics, comfortable models and vibrant patterns inspired by Moroccan culture and designer fantasies. The new collection also maintains this direction, as evidenced by, for example, loose-fitting trousers and silk shirts. The prints are made with a national flavor: a pink sunset with curly clouds, a boat rushing through the waves and an airplane flying over the palm trees against the setting sun.
1 of 9 Denim jacket Casablanca, 43 350 rubles. © press service of Hoodie Casablanca, 27 350 rubles. © press service Casablanca silk shirt, 51,950 rubles. © press service Casablanca jeans, 36 650 rubles. © press service T-shirt Casablanca, 10 650 rubles. © press service Cotton sweatshirt Casablanca, 24 950 rubles. © press service Baseball cap Casablanca, 7430 rubles. © press service Casablanca silk shirt, 51,950 rubles. © press service
Faithful the Brand
The new Riviera collection is also full of summer mood: dresses with a floral pattern, light blouses with sleeves-lanterns, overalls and mini-skirts. The design duo of Australian Sarah-Jane Abrahams and Norwegian Helle Anger was inspired by the 50s era and the images of Brigitte Bardot in And God Created Woman.
1 of 11 Faithful the Brand collection, spring-summer 2020 © press department Faithful the Brand collection, spring-summer 2020 © press department Faithful the Brand collection, spring-summer 2020 © press department Faithful the Brand collection, spring-summer 2020 © press service Faithful the Brand collection, spring-summer 2020 © press service Faithful the Brand collection, spring-summer 2020 © press service
The brand was launched in 2012, combining the perky spirit of Australian beaches and Scandinavian laconicism. Vanessa Hudgens, Lucy Liu, Candice Swanepoel immediately liked the models in retro style, and also attracted the attention of vintage fans. By the way, Faithful the Brand production is located in Bali, where local craftsmen not only sew models by hand, but also dye natural linen and silk according to Indonesian traditions.
1 of 7 Dress Faithful the Brand, 23 700 RUB. © press service Faithful the Brand mini dress, 20 800 rub. © press service Faithful the Brand mini dress, 19,700 rubles. © press service Faithful the Brand overalls, 28 950 rubles. © press service Faithful the Brand dress, 23,700 rubles. © press service
La DoubleJ
The brainchild of Wallpaper editor Jay Jay Matrin was born in 2015 after moving to Milan and painstakingly researching and publishing on Italian fashion. Martin fell in love with vintage patterns, elegant silhouettes, embroidery and lace. At first, she opened a small shop selling jewelry and vintage items from Lombardy, and a little later she began to produce collections of decor and clothing.
1 of 2 La DoubleJ collection, spring-summer 2020 © press service La DoubleJ collection, spring-summer 2020 © press service
The concept of the easy-to-wear brand is based on simple and feminine pieces made by Italian tailors from old local manufactories such as Mantero Seta, which has been producing the finest silk in the Como region since 1902. In the new La DoubleJ collection, you can find tiered colored dresses with flounces, loose-fitting sundresses, wide-leg trousers, flared skirts and blouses with a bow. Many models are decorated with prints reminiscent of Sicilian ceramic patterns, as well as feathers, fringes and embroidery.
1 of 6 Dress La DoubleJ, 59 600 rub. © press service Dress La DoubleJ, 69,950 rubles. © press service Skirt La DoubleJ, 38,900 rubles. © press service Silk shirt La DoubleJ, 42 750 rubles. © press service Pants La DoubleJ, 49 950 rubles. © press service Dress La DoubleJ, 49 250 rubles. © press service
Ami
The French brand has a second women's collection, in which creative director Alexander Mattiussi continues to combine a flawless, minimalist masculine approach to women's wardrobe. The line contains both business models for Zoom negotiations, for example, a strict overalls and an elegant oversized jacket, as well as playful cocktail options, such as a top and skirt with feathers and lurex. The color palette is represented by beige, white and black, which is diluted with flashes of neon pink. The basic wardrobe is filled with T-shirts, sweatshirts and hoodies with an A and a heart patch. This is the trademark of the French brand.
1 of 6 Ami collection, spring-summer 2020 Ami collection, spring-summer 2020 Ami collection, spring-summer 2020 Ami collection, spring-summer 2020 Ami collection, spring-summer 2020 Ami collection, spring-summer 2020
After working as a designer of the men's collections for Dior, Givenchy and Marc Jacobs, Alexander Mattiussi founded his own company in 2011. In the name of the brand, the designer laid several meanings: firstly, the initials of the founder are hidden in it, and secondly, according to Mattiussi's idea, the brand's things should “make friends” with models of other brands and form a harmonious image (“ami” in French means "friend"). By the way, the women's collection of the spring-summer 2020 season is available for purchase only in the contemporary space on the 4th floor of the Central Department Store, as well as on the website tsum.ru.
1 of 20 Jumpsuit Ami, 49 450 rubles. © press service Jacket Ami, 78 600 rubles. © press service Dress Ami, 77 750 rubles. © press service of Ami Culottes, 44,050 rubles. © press service Top Ami, 35 650 rubles. © press service Ami skirt, 68 450 rubles. © press service Sweatshirt Ami, 15 550 rub. © press service Ami trousers, 34 800 rub. © press service Ami jeans, 17,300 rubles. © press service Sweater Ami, 26 800 rubles. © press service
Dolce & Gabbana
The renowned Italian brand has been collaborating with the private medical university Humanitas for several years, helping to develop scientific research that contributes to the global health system, to buy a fashion accessory and do a good deed. To support science, Domenico Dolce and Stefano Gabbana will donate some of the online sales of the famous Devotion bag to university research.
1 of 8 Sofia Vergara with a Devotion bag, Dolce & Gabbana © press service Small Devotion bag, Dolce & Gabbana, 108,000 rubles. © press service Small alligator leather bag Devotion, Dolce & Gabbana, 1,450,000 rubles. © press service Small Devotion bag, Dolce & Gabbana, 108,000 rubles. © press service Small Devotion bag, Dolce & Gabbana, 124,000 rubles. © press service Small Devotion bag, Dolce & Gabbana, 124,000 rubles. © press service Small Devotion bag, Dolce & Gabbana, 124,000 rubles. © press service
“Both the world and our lives have changed,” the designers say in a joint statement. “We hope that all this will lead to revival, so we want to make our contribution so that all of us, and especially future generations, will feel the benefits of these fundamental scientific discoveries.”
You can admire the Devotion models for the spring-summer 2020 season in a new advertising campaign, the main character of which is Sofia Vergara posing against the background of the Mediterranean Sea. In 2018, Forbes named her the most paid TV actress.>