The Pink Label Congo collection with trousers and dresses in bright colors was presented on the brand's Instagram account: invisible models paraded along the virtual catwalk no worse than in reality, demonstrating the features of the outfits.
In an interview with Teen Vogue, Anifa Mvuemba said that she worked on computer models for seven months: “Designing content with 3D models and the whole collection was a real transition, it was a turning point. I had to pay even more attention to detail to make the clothes look right, for real."
The author had already planned to switch to digital printing of the collection, but restrictions related to COVID-19 intervened, CNN reports.
Hanifa's virtual collection has become part of a growing trend of fashion houses that increasingly use technology to showcase their work. In 2019, Tommy Hilfiger partnered with virtual influencer Noonoouri to promote his collection. The brand's CEO said at the time: "They (the models) shape consumer purchasing decisions by inspiring them in more relevant ways and blurring the line between virtuality and reality."
Anifa Mvuemba also adheres to this opinion and adds authenticity. According to her, each of her outfits represents Congo, the Central African country where she is from. For example, a mini dress in red, blue and yellow depicts the flag of the Democratic Republic of the Congo. The maxi dress in blue and green represents the Congo River cutting through lush forests.