Don't Be Shy: 6 Domestic Brands Of Lingerie

Don't Be Shy: 6 Domestic Brands Of Lingerie
Don't Be Shy: 6 Domestic Brands Of Lingerie

Video: Don't Be Shy: 6 Domestic Brands Of Lingerie

Отличия серверных жестких дисков от десктопных
Video: My COMFORTABLE lingerie collection & Hygiene tips 👙 || Malvika Sitlani Aryan 2023, January
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Le Journal Intime

The founders of the brand, sisters Natalia Voynich and Tatyana Valentovich, got carried away with the creation of lingerie a little over 20 years ago. We started with a compression one designed for women after plastic surgery. “We have received a lot of positive feedback. While trying on our underwear even before the operations, the clients paid attention to the visual, corrective effect and comfortable sensations, - recalls Natalia Voynich. - And it's easy to explain. Compression, if correctly calculated, improves vascular tone and blood circulation, and performs lymphatic drainage. " Gradually, the partners came to the idea of ​​creating a brand of everyday underwear, but with the same approach - breast support due to compression materials without the use of hard bones and dense cups. The main role is assigned to the fabric from which all linen is sewn - this is a high-tech mesh knitwear,with a compression function. At the same time, the mesh structure leaves the skin 60% open, that is, it continues to breathe.

To create the first collections, the sisters attracted the designers of the French brand Maud & Marjorie, whom Natalia found on the Internet, and the production was found in Morocco - this is how the lace underwear with a corrective effect appeared. At the same time, the sisters began to invent models themselves: they found designers and opened an experimental workshop in Moscow. Their own line is simpler and more understandable for customers - without unnecessary decor and lace.

Photo: press service
Photo: press service

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The bodices and bralettes they create, in addition to perfect support and fit, feature flat seams and attention to detail. Instead of the usual metal hooks and fasteners, they use unconventional accessories that do not evoke associations with underwear - and if suddenly the back of a bra or shoulder strap looks out from under an open dress, then it will not look vulgar, but, on the contrary, beautiful. The sisters did not break their relationship with the French, and today they are developing the first collection of swimwear with them.

Le Journal Intime lingerie can be purchased at the brand's online store, as well as concept and luxury clothing stores such as Leform and Aizel. Prices are above average. For example, bras cost 5-6 thousand rubles on average, bodysuits - 8-9 thousand rubles.

Fangahra Corsets

Circumstances helped Veronica Fangahra to found her brand of corsets at the end of 2013. Having moved after her husband, a serviceman, from Kaliningrad to Kaspiysk, she discovered that her profession of a logistician was not in demand in a new place. In desperation, she got a job part-time in the archive of the cadastral chamber, and the rest of the time she began to devote the study of a topic that had been of interest to her for a long time - corsets and their manufacture. After spending a month on theory, she sewed her first corset. Investments were minimal - my mother gave a sewing machine, and no more than 5 thousand rubles were spent on materials. Fangahra devoted another six months to finalizing the first sample and searching for more suitable materials. But when the result completely satisfied her and liked her relatives, the first orders appeared - first from friends, and then word of mouth started working.Having enlisted the support of her husband and inspired by the first successes, the girl quit the cadastral chamber and began to sew corsets under the Fangahra Corsets brand.

Fangahra created the first models according to individual measurements and constantly worked to improve the quality. I ordered fabrics and materials directly from official manufacturers in Europe and continued to experiment with sewing technology - everything so that the corsets fit perfectly and did not hinder movement. Six months later, when the number of orders increased rapidly, Fangahra opened a workshop and employed qualified seamstresses.

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Photo: press service

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From the very beginning, Veronica did not follow the standard way of creating corsets and did not emphasize excessive decor. Her corsets are slimming and body-shaping underwear for every day, it remains invisible under clothes and does not cause any inconvenience or discomfort. Today the brand has three lines. Simple includes models created according to a standard size range. Their cost varies from 7 thousand to 14 thousand rubles. Exclusive - these are corsets that are sewn taking into account all the individual characteristics of the figure and significantly correct it. The price starts at 15 thousand rubles, while the recording is carried out 3-5 months in advance. The Premium line is corsets with a unique decor and a lot of delicate handwork. They are made by Fangahra herself, you need to register at least six months before the desired date of receipt of the finished item, and the cost starts from 100 thousand rubles.

The popularity of the Fangahra Corsets brand is gaining momentum. If earlier it was known mainly in the North Caucasus and in the central part of Russia, today the sales geography includes more than 100 cities in 17 countries of the world. And besides, in August 2017, Veronica Fangahra was the first master from Russia to present her corsets at the world's only corset conference held in Oxford.

Naked Letters

Anna Goldman admits that she loves the aesthetics of the nude body. And along with it - translucent materials such as silk chiffon and tulle. It was they who pushed her to create a brand of lingerie, in which Goldman takes a new look at fabrics that are more popular in the creation of evening and wedding dresses. The almost invisible tulle caused a lot of difficulties for Goldman. This very thin material cannot be cut with scissors as the edge becomes a fringe. But we managed to find a solution that allows you to get a beautiful cut line.

Anna is not afraid of difficulties at all. Take the fact that she decided to launch her brand without having a professional education. But the girl had extensive experience in the fashion industry - while she lived in Moscow, she worked as a stylist, personal shopper and collaborated with luxury brands. “The lack of specialized education allows me to think more broadly,” says Goldman. - I am glad to learn and learn something new every day. And if necessary, I turn to professionals. For example, a French master with extensive experience in fashion houses helps me in developing patterns. " The problem with the language barrier - the production of linen is located in Bali, where Goldman moved for family reasons - she first solved with the help of online translators, and now she is actively learning the language.

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Photo: press service

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Naked Letters was conceived as an Internet project, since the online platform allows you to reach a large audience - today lingerie is popular in Russia, Europe and America. In addition to underwear, the collection includes sleepwear and tops - things in delicate shades of peach, purple and lemon look especially impressive. The prices are affordable - for example, high-waist briefs cost $ 35, and an elongated top - $ 85. Interestingly, most of the brand's customers are men who buy lingerie as a gift. Goldman is very pleased with this fact, as well as the fact that there are very, very few similar brands that use tulle material as the main one. This means that she has every chance to occupy her niche and declare herself even louder.

Corporelle

The Corporelle brand was founded by Ksenia and Anastasia Rechensky in May 2014, and in November of the same year, lingerie was already removed for the American magazine Gray at the legendary Chelsea hotel in New York. The girls have a serious background. Anastasia went through the old school of theater workshops. Her main teacher was a German woman, who passed on to her the skill and virtuosity of sewing technique almost lost today. Ksenia studied art history, worked in the archives of the Hermitage and lived for several years in France, where, thanks to the Parisians and their sense of style, she began to understand beauty and sensuality in a new way.

The brand produces limited collections in which comfort comes first. Due to the absence of deliberate structural details, the linen is practically not felt on the body. Corporelle has its own small production facility in the suburbs of St. Petersburg, where all brand products are made only by hand. Ribbons and accessories (hypoallergenic) are purchased from Italian and French manufacturers, and fabrics are purchased not from large factories, but from stocks in Italy. The brand promotes a conscious attitude to the resources of the planet, and this is not a successful hit in the trend, but a natural aesthetic choice for the founders. In addition, polygraphy is printed on recycled cotton paper, and all packaging is made from environmentally friendly natural materials.

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Photo: press-suzhba

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In addition to the usual bralettes made of cupro knitwear (average price - 5,990 rubles) and high panties (average price - 3,590 rubles), the brand's assortment includes velvet chokers and waist belts, tops made of translucent jersey and tulle petticoats. Corporelle lingerie can be bought on the brand's website, although due to the high demand, orders in the online store are only accepted one day a week. This allows you to control the number of orders and the quality of their execution. And besides, the girls have time to develop new collections.

LOVEgoods

Before taking up the production of linen, Olga Kolchenko was engaged in sewing outerwear and yarn products for about a year - hats, cuffs and scarves. Over time, Olga wanted to switch to something not strictly tied to the season - this is how the first tops and bralettes appeared. In the spring of 2016, its own production and experimental workshop worked. The latter allows you to make new patterns, test different materials and, if necessary, promptly make changes to the process.

Production is located in Omsk, where Kolchenko lived at that time. All linen is handmade by tailors. Prices vary depending on the materials: somewhere natural fabrics are used, somewhere - expensive French lace, and somewhere - fabrics with the addition of artificial components. Despite the fact that two years ago Kolchenko moved to Moscow, she does not plan to move the workshop and once a month she necessarily flies to Omsk.

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LOVEgoods customers are not an abstract group of women in a particular age group. These are girls and women with whom the team (by the way, only 10 people work on a permanent basis) communicates and knows what they like, what kind of underwear they prefer and what they pay attention to.

The line is big enough. The brand offers both basic models made of cotton and knitwear (average price - 2800 rubles), and sets of lace, silk and velvet (average price - 3900 rubles). But if even with such a large selection the client does not find a suitable option or size, the brand is ready to sew underwear according to individual measurements - the process will take on average 7-8 working days, and the price will increase by 30%. You can buy linen in the Khlebozavod space in Moscow or in an online store, delivery is carried out throughout Russia and the world.

F3 Studio

Sisters Marina and Yulia Fomicheva, creating their brand in St. Petersburg, set a goal - to produce underwear that should inspire. They relied not on everyday, but on provocative kits. The first collection appeared in 2014. Since then, new models have appeared without reference to the seasons, updated and supplemented every month. Everything so that customers can please themselves with new products all year round.

The entire line of F3 Studio bras is made without traditional cups, which allows you to emphasize natural shapes, and ribbons, bows and lace act as the main decorative details. Another important feature of the brand is that you can choose different models of panties for any bodice. The sisters buy all the materials in Europe and personally select the lace for each new model of lingerie.

Photo: press service
Photo: press service

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When the Fomichevs first started, they faced the problem of human resources - it was difficult to find qualified seamstresses. Over time, they managed to find professionals and establish processes. Today, the brand's team employs 20 people, thanks to which it was possible to expand the production line. Now the brand has clothes for the home: robes (4400 rubles), pajamas with trousers (4500 rubles) and shirts (2900 rubles). There are also swimsuits and leather accessories - harnesses and chokers. The cost of linen is democratic - prices for bodices and bras start at 2500 rubles, and for panties - from 1400 rubles.>

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