To Be Woman
Petersburgers, designer Asya Malberstein is known primarily as the creator of the leather goods brand of the same name. In 2017, as a result of disagreements with a business partner, she was forced to leave the project and found a new one, with a completely different style and direction.
Now Malberstein is the owner of the "online store of ladies' joys," which, thanks to the playful tone of communication with customers and frank flash mobs on social networks, resembles a sex shop in many ways - and only rejoices in this. Although the clothing for the home, on the production of which the brand is concentrated, turns out to be very delicate, soft and "girly": these are silk sets of tops and trousers, cotton pajamas from shirts and shorts, as well as chiffon kimonos and "homely" dresses of different lengths. All of them feature a comfortable fit and Instagram-intensive prints featuring flamingos, cars and flowers, as if from paintings by John Everett Millais. “I love variety in bed, so every night I sleep in different pajamas,” Asya Malberstein writes in the To Be Woman account, urging to buy several sets at once.
1 of 9 Cotton pajamas To Be Woman, 4500 RUB © press service Viscose kit To Be Woman, 5900 rubles. © press service Cotton pajamas To Be Woman, 4900 rubles. © press service A set of viscose and polyester To Be Woman, 6900 rubles. © press service Viscose kimono To Be Woman, 5900 rubles. © press service Silk pajamas To Be Woman, 14,900 rubles. © press service Silk dress To Be Woman, 9900 rubles. © press service Cotton pajamas To Be Woman, 6900 rubles. © press service Viscose and polyester dress To Be Woman, 5900 rubles. © press service
Over the six years of its existence, the IZBA Rouge brand has managed to dress a good half of secular heroes - model Elena Perminova, actress Ksenia Rappoport, TV presenter Ksenia Sobchak, fashion expert Evelina Khromchenko, as well as actor Maxim Matveyev and designer Denis Simachev. Yes, IZBA Rouge is one of the few brands that has pajamas for both women and men: made of natural silk, 100% cotton, breathable linen and even soft velvet. All models are mostly intended for walking not so much around the house as outside: they go well with pumps, loafers and sneakers, as well as warm outerwear, which the brand also has. During quarantine, in such aesthetic pajamas, it is especially pleasant to lie on the couch watching movies or listening to opera: online cinemas just announced free content subscriptions.and cultural events announced the transition to virtual formats.
1 of 6 IZBA Rouge velvet pajamas, 24,500 rubles. © press service Cotton pajamas IZBA Rouge, 25,700 rubles. © press service Linen kimono with shorts IZBA Rouge, 27,500 rubles. © press service Silk dress IZBA Rouge, 19,500 rubles. © press service Cotton pajamas IZBA Rouge, 25,700 rubles. © press service Cotton pajamas IZBA Rouge, 23,300 rubles. © press service
Some socialite women wear their own design pajamas. So, the actress of the films “Everyone will die, but I will stay”, “Classmates” and “Marathon of Desires” Polina Filonenko launched the Kotoisa brand in the summer of 2019, the name of which is translated from Finnish as “cozy” and “homey”. This is not the only thing that unites the brand with Scandinavia: the design is kept in the spirit of minimalism, and the basis is taken from plain fabrics in pastel colors. So far, this is mostly artificial, but pleasant to the touch silk, which Filonenko orders in Russia, but soon, if there is demand, pajamas, combinations and tops made of natural Italian will appear in the collection.
1 of 6 Pajamas made of polyester Kotoisa, 5500 rub. © press service Polyester pajamas Kotoisa, 6000 rubles. © press service Polyester pajamas Kotoisa, 5500 rub. © press service Polyester pajamas Kotoisa, 6000 rubles. © press service Polyester pajamas Kotoisa, 5500 rub. © press service Polyester dress Kotoisa, 5900 rub. © press service
DJ, creator of the blog The Muse and columnist of Russian Vogue Natalya Turovnikova in 2019 began to sew cotton dresses in single copies, which could well compete with the neo-romantic collections of the British brand Erdem. And in 2020, she decided to add pajamas to the assortment of Natasha's dresses - linen, breathable, minimalistic and a bit childlike thanks to floral embroidery on the pockets and turn-down collars. Pajamas got an open back, as well as shorts and slips instead of capris and pants. You can buy them on the website of the domestic brand of home textiles MARKI home, which promotes "modest bourgeoisie and sophisticated vintage aesthetics."
1 of 5 Linen sets "Natasha's pajamas", price on request © nturovnikovadress Linen sets "Natasha's pajamas", price on request © nturovnikovadress Linen sets "Natasha's pajamas", price on demand © nturovnikovadress Linen sets "Natasha's pajamas price on request © nturovnikovadress Linen sets" Natasha's pajamas " nturovnikovadress Linen sets "Natasha's pajamas", price on request © nturovnikovadress
The Russian brand has two lines: premium, in which all pajamas are made of natural fabrics and therefore have a higher price, and Zzz … by Primrose, in which the focus is on polyester and elastane. At the same time, the styles of the sets are practically the same: these are long-sleeved shirts and trousers with cuffs, either created in a monochromatic version, or received striped, pea, checkered or floral prints. Thanks to the personalization service, you can put your initials, a symbolic inscription or a memorable date on each product, which makes it the best way to please a girl in difficult times. And not only the girl: the Primrose online store has collections for men and children, as well as couples and even triple family sets.
1 of 10 Primrose silk pajamas, 8500 RUB © press service Cotton pajamas Primrose, 9000 rubles. © press service Cotton pajamas Primrose, 9000 rubles. © press service Primrose silk pajamas, 18,500 rubles. © press service Primrose silk pajamas, 17,500 rubles. © press service Silk dress Primrose, 9000 rubles. © press service Primrose silk pajamas, 17,500 rubles. © press service Primrose silk pajamas, 13,500 rubles. © press service
The Sense pajamas are a reason not only to stay at home, preventing the spread of the coronavirus, but also to support the environment, whose problems are no less significant. The founder of the brand, actress Ksenia Kubasova makes sets of stock fabrics - these are the remnants of new rolls that annually replenish the already clogged textile warehouses. In addition, the girl emphasizes the importance of creating jobs for domestic specialists, therefore she sews collections exclusively in our country. They turn out to be bright (the color palette ranges from muted olive to juicy orange), cozy (soft 100% cotton and delicate natural silk are responsible for this) and seem to have come off wide screens. Ksenia loves the style of films starring Monica Bellucci, Julia Roberts, Audrey Hepburn and Catherine Deneuve,which is unequivocally alluded to in the brand's Instagram account.
1 of 6 Cotton pajamas The Sense, 7500 RUB © press service Cotton pajamas The Sense, from 7500 rub. © press service Cotton pajamas The Sense, from 7500 rub. © press service Cotton pajamas The Sense, 7500 rub. © press service Silk pajamas The Sense, 12 600 rubles. © press service Silk pajamas The Sense, 12 600 rubles. © press service
Bureau de Tricoti
Galina Chepkina, a graduate of the British Higher School of Design, specializes in the production of merino wool underwear. However, she also has sets for sleeping: these are boneless tops, ribbed jumpers, knickers with colorful patterns, bodysuits with an open back, high-waisted shorts, as well as bicycles that do not hinder movement. They range in size from S to L, but the Bureau de Tricoti team is ready to knit a custom-made kit within five to seven days. The cost will not change from this.
1 of 6 Bureau de Tricoti knitted sneakers, 3400 RUB © Lida Markova Bureau de Tricoti knitted top, 3900 rub. © Lida Markova Bureau de Tricoti knitted jumper, 6900 rub. © Lida Markova Bureau de Tricoti knitted knickers, 3900 rub. © Lida Markova Bureau de Tricoti knitted top, 3400 rub. © Lida Markova Bureau de Tricoti knitted jumper, 6900 rub. © Lida Markova
The young St. Petersburg brand Bilingua ladies, which makes underwear and homewear from 100% cotton, always has large sizes in stock. At the same time, they are not divided according to the classical letter grid - S, M, L, XL and XXL, but are designated by ordinal numbers - 1, 2, 3, 4, 5. According to the brand founder Inga Belingva, all girls want to be S and are not ready accept that in M or L they may be much more comfortable. Therefore, she suggests focusing not on size, but on comfort and fit. These include squared-off bodysuits, mixable high-rise shorts, padded tops with elastic bands instead of zip fasteners, and oversized waffle-textured robes, all of which can be picked up in an eco-friendly shopper with Good Girls Club slogan.
1 of 6 Bilingua ladies bodysuit, 1700 RUB. © press service Bilingua ladies bodysuit, 1900 rub. © press service Bilingua ladies panties, 500 rubles. © press service Bathrobe Bilingua ladies, 2300 rubles. © press service Bilingua ladies shorts, 700 rubles. © press service Leaf Bilingua ladies, 1300 rub. © press service
The Ukrainian brand Sleeper is well known not only in Russia, but also abroad. Largely thanks to the former chief editor of Italian Vogue Franca Sozzani, who a month after the launch of the brand called it “the discovery of the month”. A-list celebrities lined up behind linen, cotton and silk Sleeper pajamas, embellished with feathers, ruffles and lace on the sleeves and bottoms of trousers. For example, Brie Larson, Dakota Fanning, Lina Dunham, Zoey Deutsch and Carey Lynch, whose home wardrobe in Curly Sue effectively became the starting point for brand building.
Katya Zubareva and Asya Varetsa - by the way, one of the most promising representatives of European youth according to Forbes - spoke about all this in a short film in honor of the fifth anniversary of Sleeper. In it, you can see the entire team of the brand, which works every day to create the most beautiful pajamas for women and men.
1 of 9 Linen Sleeper pajamas, $ 220 © press service Linen Sleeper pajamas, $ 250 © press service Linen Sleeper pajamas, $ 260 © press service Sleeper viscose pajamas, $ 224 © press service Sleeper viscose pajamas, $ 320 © press service Linen Sleeper pajamas, $ 260 © press service Cotton Sleeper pajamas, $ 255 © press service Cotton Sleeper pajamas, $ 200 © press service Cotton Sleeper pajamas, $ 255 © press service
The assortment of another Ukrainian brand, Balcony, includes homemade corduroy cardigans, flannel shirts and viscose shorts. But we prefer linen sets tailored in the Japanese style: blouses with a V-neck and ties on the sleeves, high-waisted trousers with elastic, long marsala capes and kimono robes with a wide obi belt. All of them are sold not in sets, but separately from each other, which allows you to mix things according to silhouettes and colors, which means that every day at home is unique and enjoyable.
1 of 6 Linen jacket Balcony, 4000 rub. © press service Linen trousers Balcony, 3500 rub. © press service Linen shirt Balcony, 3500 rub. © press service Linen cape Balcony, 6000 rub. © press service Linen blouse Balcony, 4000 rub. © press service Linen shorts Balcony, 3000 rub. © press service>