The project of the Russian streetwear brand TSCH, which has launched a clothing line jointly with Russian Post, does not involve payment of a license fee and is an “absolutely creative collaboration”. The creator of the brand Sergey Chemezov told RBC about this.
The announcement of the collaboration appeared on Tuesday in the Instagram of Russian Post. She was also announced by TSCH.
The TSCH brand was launched in 2019 by Thomas Schlosser, the son of Erik Schlosser, a Moscow-based art consultant of French origin, and Sergei Chemezov, the son of Rostec CEO Sergei Chemezov. The founders of TSCH said that the starting capital of the brand was their pocket money and 50 thousand rubles, which Sergey Chemezov earned from aquabike competitions.
“She and a friend - they study together - have made their own business. I honestly didn't even know. He brought me a hoodie. I say: "What is this?" … Well, yes, he brought it, I go to the dacha in it, I go hunting. They invented all this themselves. Sergei's friend was in charge of the design, and my Sergei arranges the business. The son invested the first money earned in winning the competition in this business,”the head of Rostec said in an interview with RBC.
TSCH pants can be purchased for RUB 6,990, and a T-shirt for RUB 3,490. The collaboration with Russian Post has become the fifth collection of the brand. It included a sweatshirt with a hood, long sleeve, shorts and a scarf. Things cost from 1290 to 6990 rubles. On the website of the brand from this collaboration, only a hoodie for 6,990 rubles remained in stock.
“This collaboration is an absolutely creative collaboration and does not involve royalty payments. We have always thought of unusual collaborations and went through many different ideas, but settled on the Russian Post, because the main purpose of the post office is to unite people through the exchange of information in different parts of the country and the world. Our main task is to unite like-minded people and open for them the world of modern creativity, "said Sergei Chemezov.>