The donation will go to UNICEF, which supports the WHO COVAX Mass Vaccination Initiative. “Global equitable access to vaccine, by which health workers and those most at risk can be protected, is the only way to mitigate the health and economic impact of the pandemic, and that is what COVAX is designed to do,” explains Gucci.
The Italian company's contribution will help UNICEF to purchase refrigeration equipment to supply more than 400 million doses of vaccines to low- and middle-income countries and up to 100 thousand test kits, to pay for the transportation of 25 million doses of vaccines, more than 270 oxygen machines with accessories and 1.4 million masks …
The brand also approached fans with an offer to make a donation through the platform of the #GucciCommunity project, which brings together artists, musicians, bloggers and other creative people for a common purpose. The fundraising campaign will run until December 26.
Recall that in March, Gucci made a charitable contribution of € 2 million to the Department for the Protection of Italian Citizens, as well as to the International Fund to Fight Coronavirus. The funds were divided equally between the two organizations.>